I LOVE THIS. THE GIRL AT THE COUNTER RECOMMEND I USE THIS NOT ONLY FOR MY EYES BUT LIPS AS WELL. I USE IT WITH MY MAC LIPSTICKS AND CERTAINLY ENOUGH IT LASTS ALL NITE

I knew this product wouldn't need any more glowing reviews, but I couldn't help myself. This primer makes all my eyeshadows stay all day with minimal creasing and it really helps to pop the color. I would buy this product in bulk if I could, I use it every day.

Over all the best primer Ive ever used and Ive used them all from asian brands to US brands and this is deffinitly one of the top ones. The one I used before this for years was benefit FYI, I love it but during the summer when I got more tanned the pink color would lighten my whole lid and whereever else I put it (i also put primer on the bottom under my eye because i have a fine line there and i want to make sure nothing creases). Urban decays is just as good i think but no pink cast (i have a very tan yellow skin tone), thew only thing I dont like about it is theres not much product in there. With benefit my little jar lasted me months like really almost a year, and with urban decay its more like 4 months. I think ive just been spoiled by Benefit hahaha. Either way great product as everyone else said!


****update 2 year later
Be sure to put under and over foundation if you have asian eyes and plus the packaging sucks but for the price (even though they raised it a dollar last year) its still cheap and lasts awhile but does not stop my one under eye wrinkle from creasing. Its ok to good but I find the new nars one to be far better~

Given that this is the only eye shawdow primer I've ever used, I can say that it does a great job in keeping my shadow rich in pigment and lasts through out the day!

I would totally buy again!

A life-changing product. Everyone should own this eyeshadow base.

EDIT: Everyone should own AN eyeshadow base... Better products are available now. High-five to the original, though :)

after first trying mac's painterly and being disappointed (have since changed my mind/review) i tried UDPP. i love this product because it makes the e/s pop and last all day w/o creasing, which is also why i DON'T like UDPP! i only use for special occasions because i find it extremely difficult to remove at the end of each night, i swear it added at least 5 minutes to my makeup removal process! so, while i still love it and highly recommend it, i would not recommend it for daily use.

my daily use base is painterly :)

This is the BEST! it keeps your eyeshadow stuck on your eyelid until you remove it, the packaging is a minus cause when you think you're all out if you cut it in the middle you've got alot left, it's just misleading.

OMG this is the most amazing stuff ever! I have tried dozens of eye primers and nothing ever worked. By the end of the day I would still get yucky creases on my eyelids. I bought this stuff from reading all the great reviews and I'm glad I did. My eyeshadow stays put the entire day and there are absolutely no creases. The shape of the bottle is a little weird and I hear you lose out on a bunch of product but I know a lot of people that just cut open the bottle towards and the end and scoop out the stuff.

This product was good ...it keeps shadow in place for most of the day but by five my eye shadow started to fade. I have very oily eyelids. It really does work, I would buy it again but they need to work on the package, so much productct is lost if you dont cut it open.

I love this product! I have very oily eye lids and this helps eliminate that problem. My eyeshadows stay on all day without creasing or fading. I usually apply make-up in the morning and it stays on until late in the evening and sometimes into the early mornings if I'm out and about. I love the consistency and how it feels after I've applied it. I don't have to apply so much eyeshadow either, which is great! I really like this product, but it does dry out a little.

I do have to say that the packaging could improve to get the best of your money. I wish this came in a tube rather than a bottle. I think because of the wand, this tends to dry the product out more, which is why I took away a lippie. Until I find a better packaged quality eye primer, I will continue using this.