I've been through a LOT of mascaras trying to find my HG, so I turned to MUA reviews for a new recommendation and ended up buying this. Unfortunately, it didn't do the job for me and I won't be buying this again.
In saying that, there are a few good pluses about this mascara - it lasts all day and doesn't stray down to the creases under my eyes. It even held up after a gym workout! The black colour is a good, decent black and the formula isn't too watery.
It probably ended up being the brush design but I just found I couldn't get the right volume and thickness I want, and it was hard to get to the smaller lashes. There are definitely worse mascaras out there, but there are also better ones, too.
This stuff is amazing!! I purchased it based on the reviews here, but as we're all individual, wasn't really expecting much. I've no eyelashes without mascara. This makes them long and thick and even holds a curl. I don't even curl my lashes.Lovely black colour and as easy as any to remove.Dosen't smudge or flake, can't praise highly enough. I've used loads of mascaras over the years as i'm no youngster. One of my favourites is Dior blackout but this stuff gives Dior a run for their money. Try it, I paid £2.50 for mine, and if you're one of the few who dosen't like it at this price so what.Just a few swipes of this and you know you've got mascara on. Can't beleive it for the money!Only downside is the brush does pick up a lot and once I ended up with mascara on my cheeks but this is something you get used to and learn to control.
This is the best mascara I've ever purchased & especially in relation to the price. I used to swear by Lancome mascara yet this has taken its place. I will use from now on. It doesn't become clumpy or make my lashes stick together upon application & has excellent build up power. Will definitely purchase over & over, in fact I'm purchasing all of my girlfriends one as a present. Very pleased.
This is the kind of product that really makes you question the sanity of anyone who insists on buying high-end mascara.
I'll be the first to admit that left to my own devices, I never in a million years would have given this a glance at Walgreens, just because of the stupid low price of $2.99. But my mom had been using it and, as a former Benefit mascara user, declared Jordana the best mascara ever and gave me one of the 3 tubes she had stashed.
It certainly doesn't look like anything special. A basic, plastic, cheap looking tube. A basic, no-frills brush. But never judge a book by its cover. This stuff is nice and dark, holds a curl forever, doesn't flake or smudge, and it lengthens and volumizes like nothing I've ever tried before. (And I've tried it all, from WnW to Dior.) But the catch is that you've got to work for those great lashes. There's apparently no mechanism in the tube to control the amount of product you get on the brush. And you get A LOT on it. You have to wipe the excess off ever time you pull it out. Also, I find that less is so much more when in comes to application. Using a light hand and only one coat will yield the best results. Otherwise it can get clumpy and gross.
So if you have the patience, the steady hand, and the time, you will be GREATLY rewarded with this inexpensive little gem. And you'll find yourself saying, "Diorwhat?"
UPDATE 10/27: I just opened a new tube of this, and it reminded me of something I forgot to mention. This is one of those mascaras that start to work better after it's been open for a while. So if you first try it and aren't impressed, set it aside for a while and revisit it in a week or two.
I wanted to give this mascara a few days to use to see if it changed my mind from my original application. I would have to rate this a 3.5 actually. This one is tricky for me to sum up.
The pros - NICE DARK color... adds volume, thickens and gives my lashes a "curled" look (I never curl my lashes!). 1 coat and it's natural and perfect for any natural daytime wear!!!!
The cons - Not easy to work with :( I like to use more than one coat...and the more I tried with this.... the clumpier it got and well, it STAYED. :( Not very pliable to work with (I can't help it, I love my Clinique High Lengths!!!)...and I am not overly crazy about the brush. Today was probably the worst I felt about it...I COULD FEEL IT ON ME! I felt like I was at a bar all night, slept in it, and now it's the day after and I am lounging in bed with night before makeup wanting take out Chinese! That was the worst of it, today....when I could actually FEEL it being on my eyes.
For the price, it is alot better than some other crapolas out there, and if you can speed it up before it dries into a clumpy not brushed out mess, you can be tickled! I said I would buy it again, but the verdict is still out. This needs more experimenting.... overall for the price and the dramatic long, thick, curled look lashes it gives you, you really can't beat it :)
UPDATE: I've noticed the longer you have it, the easier it is to work with :)
5's all across the board for this stuff. I'm kind of a mascara junkie so I pile on 2-3 sometimes 4 different mascaras (at night) to make my lashes look really long, thick, and fake without actually having to put on fake eyelashes. My night time routine would be NOTHING without this stuff. seriously, where has this mascara been all my life? It's 2.99 and it's literally the best 2.99 i've ever spent. I've repurchased about 2 times and it honestly makes my lashes look perfect with just this one mascara. My ONLY and I mean ONLY complaint, is that it isn't waterproof. I usually only wear waterproof mascara so my resolution for this is to apply my Jordana mascara and then a quick layer of Covergirl lash blast fusion (waterproof) to finish it off. LOVE!
AMAZING!! Best mascara ever! Love the brush, great formula - not too wet, not too dry, doesn't flake or smudge, lengthens and volumizes, holds my curl, inexpensive! Could you ask for a better mascara?? It makes my lashes look amazing! I will continue to purchase this!
Can't lie, this is by far the BEST mascara I've ever used! No smudge, no flake, black as black gets, lengthens, thickens, curls. This stuff is amazing. Got a tube for my mom who has short sparse lashes and even she is in love. Gotta love dirt cheap HG.
I bought this mascara based on board recommendations. This is inexpensive, makes my lashes thick and black, and does not smudge, even after wearing it all day. No wonder it's hard to find. I will definitely repurchase this.
Yet another "Rave" for Jordana mascara, $3.79 @ Walgreens! I tripped upon the reviews recently & drove to Walgreens. I'm shocked, like others mentioned on MUA, how nice this is! My fave currently is/was Benefit, They're Real for $23 BUT move over! I can't really even explain what makes it so great. The wand isn't fancy but it gives the illusion of lengthen/volume & feathery dark lashes.I don't need to curl my lashes, yet it stays all day, coats evenly, little wet so go slowly and let it dry, especially bottom lashes. I have no issues removing it, but I usually use jojoba oil to remove my mascaras. It's kind of strange, there is nothing really special that jumps out, yet this "cheap" drugstore mascara really does a great with "making" pretty good lashes!