I had read about this product everywhere, every makeup guru on youtube has it, it's everyone's HG primer. I finally got my genie bottle for christmas from my sister (along with the UD ammo palette) and it's great. I used it today with loads of e/s on my lids and nothing creased, it all stayed put and beautiful, love it!

I got a mini tube of this for christmas in an eyeshadow set, I have only used this today for the first time and think it is great.

I have been out this morning running around in the sales and came home and my eyeshadow is still on like new. Hope I am continued to be impressed, will purchase again

I don't know how I was doing my makeup without this. Ever since I started using it, my shadow stays on longer and looks "true to colour". Fantastic stuff! At the end of my day, my makeup is still on my eyes. I was really impressed! I just wish it came in a pot as opposed to the bottle with the wand. I want to get every last little bit out of it, and I can better do that with a pot.

I love this product. I have super oily eyelids...an hour or so after makeup application, any eye shadow tends to be creased and eyeliner has either completely faded, or worse, caused raccoon eyes. Not anymore since I found this product. I've been using it almost everyday for over a year. Except for those extremely hot and humid days, I can now go an entire day without reapplying liner. My only complaint is that sometimes it can cake up in my eye creases, but I think that has more to do with me applying too much and not giving time to dry.

I think the price is fair, particularly since a tube lasts about 4 months. The packaging is sturdy, but I wish they would make the bulky tube a little sleeker.

This is a def HG product. I've tried other primers, but none worked quite like this.

Urban Decay Primer Potion _____________________________________________

+ brings out color in your eyeshadows
+ helps keep color vibrant all day
+ applies great
+ silky consistency


- horrible packaging

(you will have to cut open your tube to get your moneys worth because a lot of the product gets stuck in the curvatures of the tube, you'll be surprised)


Using an eye primer and not using an eye primer does make a big difference. as far as how well it compares to other eye primers, the Too Faced Shadow Insurance seems to be a comparable product .. and I plan on trying that out as soon as I'm done with UDPP


I would recommend this product

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edit // 01-17-12
I believe there is new packaging for this product and I initially took off a lippie for the horrible packaging, but I would give this product 5 lippies

This is the most amazing eye product I have ever used! I first got it as a free sample at Sephora, and I bought one as soon as I used up the sample. I'm on my 2nd full size one now, and will repurchase as soon as it is gone.

It keeps my eyeshadows on all day with no creasing or fading. Normally, my eyeshadow is gone by noon.

I usually put a little powder on my lids before applying shadow, because the primer potion makes the shadow stick so much that it can be hard to blend colors.

The only thing I don't like is the packaging. I would prefer a tube, rather than the wand, simply because it seems more hygenic. Other than that, it is perfect, and it's a good deal for how long it lasts.

I have oily, slightly hooded lids, so anything I put on them smudge, crease, or gets rubbed away within few hours. However, using Primer Potion has let me keep my eye make-up on forever, with visibly less smudging. I thought my friend was exaggerating when she practically raved about this thing to me, how great it was. But she was telling the truth. I am very happy about this purchase and will buy again.

I took off one mark from overall rating because of the horrible bottle design. It looks like the product will gather in unnecessary places... I hope Urban Decay redesigns the bottle.

Who knew? I suppose every YouTube make-up junkie in the Western world other than me. This product is so magnificent it is beginning to freak me out just a little. You know how us closet cynics feel when something seems too good to be true. I just keep waiting to awaken with my eyes glued shut or living some other make-up cautionary tale. Instead, I continue to be able to accomplish the most expert eyeshadow application imaginable for a novice. Once I partied too hard and slept in my makeup after using UDPP on my lid and lower lashline. I woke up hung over just a bit but with eye make-up as flawless as the night before. BELIEVE THE HYPE!!

I received this eyeshadow primer through my first swap on MUA (Thanks Cyn!!!!). I used the primer for the first time today and wow am I impressed!!!! My eyeshadow went on much smoother and it was also easy to blend my eyshadow. The color of my eyeshadow was more visible and it looked flawless. I also noticed that my eyeshadow lasted the entire day and normally it fades throughout the day. I also love the unique bottle it comes in and the applicator makes it easy to apply. My eyshadow looked like it was applied by a professional and that really impressed me. I could not stop looking at my eyes. Now I see why this is one of the best of Sephora award winners. This is definitely a plus for me right now during the winter season because I usually have problems with my eyelids being so dry. This primer will be a staple in my makeup bag.

UPDATE: The next day after use I noticed flesh tone bumps on my eyelid. I decided to check the ingredients and it contains Beeswax and I am allergic to beeswax so I will no longer use this product.

I have oily eyelids and eyeshadow tends to crease easily. Had tried the Redearth eye primer but the product is not good as Urban Decay Primer Potion. I love UDPP.