I love this l/s and wear it very often. It's my go-to lippy when I can't figure out what will match the rest of my makeup because this almost always matches. On me it's very YLBB, and I'm a very fair PPP with pretty pigmented lips.

The shade is not-quite flattering on me. My lips have very little natural pigment and this shade is a little too peachy to work on cool toned me. It really washes me out. Estee Lauder's Elizabeth Pink works much better for me.

It's a nice pink colour. On me I might need smth a little more "pinkish" but as long I don't find that perfect pink, I'll be rebuying it!

This went a bit too orange on me, as nudes tend to. It looks fine in natural light, but indoors it looks really blah on me. If you have that problem, I'd look somewhere else if you want a pinky beige nude. So far NARS chelsea girls lacquer is the only pinky beige nude to not go orange on me. Hug Me is really nice otherwise- smooth creamy consistency, doesn't chap my lips, and smells nice. Besides chelsea girls this is the best nude I've found, but because chelsea girls stays truer colorwise on me I took a lipstick off of this one. NW20, dark brown hair and eyes, pigmented lips. There's a pic of me wearing this in my profile.
UPDATE: I like freckletone much better than this. Freckletone blends with my natural lip color much better, Hug Me looks really painted on. Funny because Freckletone is much more peachy in the tube. I think it's the pink in Hug Me that didn't look right, it's warmer than my lips so I think that's why it looks so orange. Freckletone mixes with my lips and looks pinky peachy beige.

After all the raving on the boards over Hug Me, I definitely expected more from this lipstick. But overall, I am happy. I love VGV but the shimmer bothers me a bit, and it's slighly dryer than other lustres. Midimauve was ok, but what kept it from being my HG l/s was because it was a bit too dark and opaque. Syrup was a nice pink wet lip color, but it was a tinge too blue and cool. So when I tried on Hug Me I was sooo relieved. It has everything I love in VGV but it's also moisturizing, sheer, and very NATURAL looking against my NC30 complexion and on my pigmented lips. It's a no-brainer shade that I'm sure I can put on in a hurry and still look good in. Definitely MLBB material.

This is the best YLBB shade. I am an NW20 and I find this to be the exact color of my lips, a soft pinkish nude color. I love it. I thought Jubilee was great, but this totally blows it out of the water. My search for my HG YLBB l/s is over.

Is beautiful! Is a very natural pink, neutral. Look amazing in the lips! Different!

I love this lipstick, it's a perfect sublte color on my NC15 skin!

Great color for my skin tone - fair and blonde. It is a very nice pinky/tawney color with some shine. Have been wearing it for 2 years and it is my HG!!

This is my favorite fool proof, no nonsense, goes with everything shade. I keep one in my purse at all times. On me its "my lips but a bit pinker". Out of all my lipstuff, I use this the most. I took off one lippie because it doesn't last very long on me (lustres in general don't for me). I would definately recommend this to anybody looking for a natural everyday shade.