I have a love-hate relationship with this eyeliner. I love the look it gives my eyes, it goes on smoothly and stays put for hours- until it flakes off, and takes most of my eyelashes along with it. I havent found a product that stays on my eyelids as long as this one does, just wish it wouldnt dry up all over my lashes!!
This was recommended to me by GettinMarried0407 and I cannot thank her enough!!! Definitely the BEST eyeliner I've tried. I'm Asian, with a double lid that folds under (Asian ladies, you know what I mean), so they get oily very easily. I have been on a quest to find the best eyeliner and thought I had found it in Blinc Kiss Me eyeliner (which is still a close second to the Ultra Liner)...but it still disintegrated a little after a long day. Kiss Me also has a thin, watery formula that requires 2 coats. The Maybelline Ultra Liner really stays put. It's highly pigmented, so it gives a really clean, ultra-black line. And unlike a lot of other waterproof eyeliners, it's a cinch to remove. Plus, it's super inexpensive -- I found it for under $5!
Update: After repeated use, I have found this eyeliner a little too shiny for my taste. It still gives an intense, highly pigmented color, but the rub-off formula gives it a plastic-y sheen. Blinc Kiss Me liner has a similar formula, but it is not as shiny. I've also discovered the Ultra Liner will sometimes bunch up and break off in little flakes. It's still a terrific eyeliner and I continue to use it, but I think Blinc is superior.
This is my HG Liner. I will never own another liquid liner again. I bought this product based off the fantastic review by Zajiue. Here is my personal testimonial. I put the liner on at 5pm on Friday and then went to dinner, then clubbing until 2am. It didn't budge even in the Hot Las Vegas Weather. The next day I put it to the real test.....I took an hour long BodyPump class and then ran on the treadmill for 30 minutes.....if you have ever taken this class you know what I am talking about.......it still didn't move even with me wiping sweat off my face for an hour.
FYR: I am Chinese/Hawaiian with tan/semi-oily skin. If you are even the least bit Asian, then this product was made for you! I always have a problem with liners getting smudged by my asian eyes and this product will totally prevent that from happening. TRY IT!!!
This stuff ROCKS! Why are the reviews so low? Every Asian woman with greasy eyelids that can never find eyeliner that stays put needs to use it. It will not come off until you want it to come off. Application takes some practice but once you got it you won't find a better liquid eyeliner for us Asian girls on the market!
I usually use pencil eyeliner or cake eyeliner but tried Ultra Liner because it was marked down to 50% off. I first tried it straight out of the bottle and got the line too thick. Not realizing how quickly it dries, I tried to thin the line with a Q-tip. It didn't smudge at all but, lucky for me, it completely flaked off! The next time I tried it, I painted the excess liner on the back of my hand first, then applied. This is how you get a more subtle line that doesn't flake. I like the brush and the bottle is just the right size, but I probably won't purchase again because I get the results I want from other types of liners.
I love the look of liquid liner and have worn it for almost two decades. I have tried dozens of brands in all price ranges but keep coming back to the Ultra Liner. The brush may be hard to work with if you are a novice, but I love how I have mastered it so I can get great cat-eyes, lines that can go from thin to thick and back again with one stroke, and I adore how this stays on until I decide to take it off. The price is amazing for the quality of the product. This gives a very traditional, glossy black liquid line. If you want subtle, this may not be your best bet. The packaging keeps the liquid from gooping or drying out, I seem to have to replace it due to time/bacteria fears before it has run out or changed texture. It doesn't feel heavy, it doesn't crack or crease and I am jsut utterly and hopelessly in love!
Why is everyone knocking my HG liquid eyeliner? This stuff is the best liquid eyeliner hands down. I've been using this liquid eyeliner for the last 6 years and not only is one bottle enough to last for ages, this stuff will not come off my eye until I want it to come off. I am Asian with a small double eyelid and I have the greasiest eyelids in the world, this stuff will not come off and it doesn't smudge. I can make a fine line, a thick line, I could draw daisys on my face with it and it'll last until at least the next day. I've tried the the hard tipped liquid eyeliners and application wise, this is so much better. All it takes is practice!! I used to mess up in the beginning too and still mess up from time to time. What matters is that it's black black black, makes a beautiful line in the shape that I want, lasts, doesn't make raccoon eyes, doesn't flake for hours and can hold up on a greasy asian eyelid. It's the shiznit. (I never even say that word, but it's true!)
Ick. What a waste of good money this was. The brush doesn't hold much of the liner on it because it's so small. And even with the first application I had clumping issues. Despite being waterproof, it is not smudge proof. After only a couple of hours of wear it started to flake off giving me racoon eyes. Save on money and frustration and buy a felt-tip liner instead, like the one that Avon makes.
I bought this at the last minute, since my old liquid liner was lost. Horrible, terrible choice. I needed one under $10 (US) and this was $7. The brush fibers kept seperating from each other, which difficulted application. The forumla itself would not stick. It peeled and clumped greatly. The worst part was that people would notice the clumps and comment them! Embarrassing. Never buying this again, and so relieved to buy my usual. :)
I wasn't too impressed with this liner. It didn't go on very smoothly. It had a tendency to clump. It also lasted pretty well, but after awhile it started to peel off. The brush is almost impossible to use.