This really is great stuff! It doesn't smudge or flake, and it is pretty dramatic with just a couple of coats. It's a dry formula, and I think that is part of the reason it holds curl so well -once you put it on, your lashes are basically frozen in place.
I've tried billions (slight exaggeration) of mascaras, and this is definitely one of my favorites. It takes some work to remove, but I don't care as long as it lengthens, thickens, and stays in place!
I feel like the efficacy of this product is somehow related to its substandard formula...I know, I overanalyze, but still. The brush isn't that great, so it deposits a large amount of the actual "stuff," which is thick and waxy. The overall effect is a quick and easy (if slightly messy & gunky) big-lashed look. It's not a flexible formula, so your lashes sort of stay that way. For two bucks.
I bought this mascara after reading all the reviews on mua and since I am a mascara junkie I said why not for only 2.99 I found it at my local walgreens and let me tell you I was surprised of the good quality of this product. I recently just bought Benefit mascara they are real hoping that I would love it but instead I hate it and when I tried this drugstore mascara I was surprised of the quality of this mascara for only $2.99 by the end of the day my eyelashes still looked amazing.
I finally found a mascara to make my short, stumpy, straight lashes look fuller and longer and it holds the curl, too. It doesn't flake or smudge on me either. At $2.99 this is a steal! I've been looking for a good mascara for years and this definitely fits the bill. I am now going to stock up!
I just bought this today after reviews on MakeupAlley. I am a mascara junkie and have tried every high end and low end macara. My current favorite is Max Factor 2000 Calorie. It is harder and harder to find and the new formula is not the same as the old. This Jordana mascara is top notch. It volumizes, lengthens and curls. The curl stay put all day long. It does not smear, smudge or flake. It is the best mascara I have ever tried above Lancome and Dior and Estee Lauder. A miracle in a tube for only 2.99. The black pigment color is dark and top notch. Go get a tube. For this price, you can't lose. This is my HG of mascara now - so long Max Factor. Never thought I would find anything better then Max. Thank you so much Jordana, hope you always make this mascara.
Best mascara I have ever tried and only $2.99 at my Walgreens! I will never waste my money on expensive mascara again. It gives great definition, length and volume. I think everybody should try this mascara once.
I was really dissapointed with this. After seeing stellar reviews for it here and a 2.99 pricetag I had to try it. This does nothing for length and turned my lashes into a clumpy mess. I have naturally long lashes which tend to clump with most volumizing mascaras so maybe that's why this didn't work for me. Another con to this is my lashes feel so stiff and heavy. I prefer a more defined look without being spidery looking. Only pro to this is it is cheap so it might be worth a try but for me personally this was one of the worst I've ever used.
I originally bought this mascara to try out the brush. I have only ever used rubber brush mascaras and they just never did anything for my lashes. This mascara was cheap and had a traditional brush, so I gave it a go..and wow. I REPURCHASED this mascara. I cannot tell you the last time I repurchased a mascara, maybe never. I am always on the hunt for something better, but I will forever keep this is my arsenal. It gives me considerable length, plenty of volume, and is the perfect balance of formula, not too wet or dry. And at half the price of a normal mascara? YES PLEASE.
I didnít seem to have any luck with this mascara. It made my lashes very pokey and it wasnít flattering.
Picked this up at Walgreens for $3. Definitely a pleasant surprise! For the price, it's great.
-works well when paired with a mascara that separates lashes (I use Falsies Flared)
-doesn't irritate sensitive eyes/contacts
-creates dramatic lashes (especially when paired with another mascara)
-hard to wash off completely (it's easier if you use a different mascara underneath it)
-gets a bit clumpy after 2/3 coats
Overall, I think this mascara is GREAT when paired with another base mascara. It makes lashes unbelievably long and volumized. However, when used alone, it is a bit of a hassle. Either way it's worth a try for the price! Will definitely continue buying it.