I'm just going to add to the dozens of rave reviews and say that I love this and think it's the best mascara ever. Just as others have mentioned, it gives ridiculous volume and wonderful length. It's dirt cheap. I got it for less than 3 bucks at Walgreens. I get doll-like, multiple-compliments-a-day lashes for less than a drink at Starbucks. Awesome. The packaging is lovely and simple. The brush it great, big enough to do its job but small enough to get itty-bitty lashes. The formula is on the wet side, but not so wet to where it gets everywhere when you blink. I can only think of two cons, and they are easily avoided (at least for me). It can clump if you apply too much. I don't normally have an issue with this at all, but sometimes if I cake it on it can clump together. Again, highly avoidable. Secondly, it doesn't hold a curl the best. I avoid this by curling before and after I put it on, and BAM! issue solved. I do understand if you have lashes that are stubborn when it comes to curling this can be an issue though. Bottom line: Seriously, I don't see why anyone wouldn't try this at least once. If you like (or love!) it, then you just found a great, affordable mascara. If you don't like it, then hey, you only lost 3 bucks! I have and will buy this over and over and over. And over.
If you like thick, clumpy mascara then this is perfect for you. Unfortunately it did not work for me. Even after wiping the wand off I ended up with too much on my lashes. I could not use this without combing through my lashes every time. Because the formula is so heavy my lashes wouldn't curl like the normally do.
Okay, I really liked the end result of this mascara. It made my lashes look thick and volumized. That's about where the good points end. The opening for the wand is too big so it leaves a TON of product on the brush, you have to wipe some off to make it useable. It's very wet and a lot ends up on your eyelid no matter how careful you are. A carefully placed tissue behind lashes during application will fix that, but still.
My big issue with it is most likely just me. I used it for about four days, and it was the only product I changed in my routine. Within a few days the skin around my lashline was incredibly sore. I immediately stopped using the mascara and the soreness went away after three more days, but the rest of my face broke out in a rash. Keep in mind I changed absolutely nothing with what I put on my face besides this mascara. Foundation, eye primer, skincare, everything was the same as it's always been. There's something in this mascara I had an allergic reaction to which I've never experienced before from a makeup product. If you're sensitive to cosmetics, I'd advise skipping this one. My face is still recovering after not using it for over a week. I just can't recommend something like this.
what can I say, I'm in love with a $2.99 mascara. The volume is amazing, good length and no clumps...I repeat, no clumps....$2.99....better than Dior, Benefit, and every other mascara Sephora carries (yes, I've pretty much tried them all). Btwn this and "Full & Soft", I'll never spend more than $10 on mascara again. I totally suggest you try it, you literally have nothing to lose (you spend more on dental floss)
update 5/28/13: ummm, you get what you pay for with this mascara. It's great as a backup but it DOES clump and dry out (too much) so keep it just in case but I suggest you try CG Pro Super Thick
Sorry everyone, Im going to be the disenter here. IMO this is not black enough, too wet (flecks on my brow one) and doesn't do much for volume or length. My lashes were spidery, sparse and grey-ish. I really wanted to love this. For reference my HG was Max Factor Lash Lift and pretty much all the MF mascaras - very black (most imp), dramatic and buildable.
I have been on a mission for a few years now, to find the best mascara for me. One that will stay on through hot yoga and the rest of the day, without smudging or flaking. Then, remove easily at the end of the day. Lots of volume and length, also desirable. I got this one the same week as I got GA's eyes to kill waterproof. GA's was $30, Jordana's $2.99! Very similar products, I applied one on on eye, the other on the other eye. Could not tell which was which. Jordana's was easier to remove and gave as big fluttery lashes, as the GA one. There was a tiny bit of smudging for both products, would like to deduct half a star! However, if used with Clarins double fix, no smudges... This is a real beauty bargain.
This is pretty much my HG. I have actually gotten compliments on my lashes, which I feel are ordinarily pretty average. It's gentle on my sensitive eyes, and produces an even coat of very black color in just one coat (which is my preference). Lashes are lightly curled, and it stays on all day. I also like that the tube is relatively slim - what's with all of these super fat tubes these days, anyway? It's not like they have more product in them or anything and they take up soooo much room in a makeup bag. This one is just about perfect.
I used Lancome and then Dior mascaras for years, but they cost a lot. I've tried other drugstore brands and figured I was sacrificing some volume for the money. This mascara is seriously good, and I think I paid $3 or $4 for it. I am a one-coat kind of gal and one coat really does volumize my lashes. Will recommend and will buy again.
This has become my new favorite mascara. It's dirt cheap and gives great length, volume, and dark tint to my lashes. It's a lot better than some of the pricey mascaras I have in my collection.
I love this mascara layered over Maybelline Full n soft waterproof. The maybelline keeps my curl (asian lashes here) and Jordana gives me the volume I'm looking for plus a little extra length. I don't get any flakes and hardly any smudging unless I work out hard but that's in combo with my eyeliner.