I have oily skin, so my eyshadow and liner tend to run, which drives me crazy. However, I cannot use UDPP or TFSI because the active ingredient in them, which I will not try to spell right now, makes my eyes red and burn. I think I'm allergic to it. The SA at Sephora recommended this, so I decided to give it a try. This does not irritate my eyes, is easy to apply with a brush, and it makes my shadow and liner last until I take it off at night. I brush this on my lower lash line as well and apply eyeliner over it, with great results. I think this is a little expensive ($18.00) for the tiny tube, but since I'm not allergic to it and it works so well, I'll repurchase it.

I brought this after reading reviews here and so pleased I did. My eyeshadow at the end of the day as it did when I applied in the morning. Agree with others the applicator can be wasteful but overall I am happy

I have this in the "Brightening" version. This product honestly works just as good as UDPP. And, one tube of this stuff will really last you a long time.

This was ok, it made my eye shadow stay a little longer but not much, didn't seem to make it smoother. I don't know maybe it's just not for me, but I have no desire to repurchase. I gave it 3 lippies cuz it did help my shadow a little bit, but not like I had hoped for :-(

I too got this as a sample, and, were it not for the craptacular packaging of the stuff, I'd have it in a minute! It works at least as well as, and probably better than, the other primers I've tried, included UDPP, Lorac (which is really very good), and TFSI. This stuff does a bit to even out the skin tone on your lids - it's not meant as camoflague, so don't expect it to do what it's not meant to do. It makes shadows wear like *iron* - seriously, I fell asleep with all my makeup on the other night after using this for the first time, and woke up in the morning with my shadow looking great! No smearing, very, very little fading, and zero creasing. I was really impressed.

I'd buy this in a minute IF BE changes the stoopid packaging. It needs to be in a squeeze tube like the Lorac and TFSI. Then I think it would be perfection.

STOP THE PRESSES - THEY HAVE REPACKAGED IT!!! http://www.sephora.com/browse/product.jhtml?id=P279111&shouldPaginate=true&categoryId=5737

Ok, Now it IS perfection in a TUBE!! :D Now I will buy it - happily and forever! continued >>

It's very good at preventing creases.

Bare in mid this is to be applied after foundation and concealer or your concealer and makeup can look cakey and uneven.

You might want to know that the strawberrynet website sells this but it feels a lot more oily than the one I got from the USA from sephora. Both consistency work well.

Awesome awesome primer. I have oily lids and this stuff keeps my eyeshadow on all day. People are complaining about the clicky pen applicator. It definitely is a pain in the neck at first. It takes so many clicks to get the product flowing and you have no idea when it's coming and then too much oozes out! Gah! But after that first time it has been fine for me. I dab the pen directly on my eyelid and blend with my finger. (I feel like my eyelids are more hygienic than my fingers?) Anyway, I have no problems with primer oozing into the lid after I'm done applying it, but I do store mine upright so maybe that helps. I find I have no problems blending eyeshadow on top of this either. It's just a fantastic product. I wish they made a face primer as good as this that would control oilies! 5 lippies from me and I will be repurchasing.

Great product. My eyeshadow does not budge.

The pen style is a little tricky as others have pointed out. The first time I used it I thought it was broken because I kept twisting and nothing was happening, then all of a sudden a whole lot came out.

I find it is best to twist, dob onto eyes and then rub in with my fingers. It will be interesting to see how long it lasts.

This is pretty awesome. As soon as you've put it on, you can feel that shadow is going NOWHERE on your lids. The click-pen is kinda tough to deal with because the formula is pretty thick and can get a little backed up - so you keep clicking and all of a sudden it comes rushing out!

I think the color would melt nicely into just about anyone's skin tone, and would look great with any shadow color. I wish it was a little more yellow-toned to really brighten up my lids, but that's my personal preference.

The price isn't too steep - about on par with most middle-high end cosmetic lines ($16). If you're in the market for a new lid primer - I recommend this on, whether or not you use BE, or any loose/mineral shadows.

EDIT: my only complaint about this the packaging. I think their point was to have this come through the pin hole, and just be able to apply straight to the eye from the applicator tip. However, the applicator tip isn't very nice for the eye - it is like a stiff foam (if that makes sense). I wish these came in a squeeze tube like the new UDPP professional size.

I like this primer. It stay wells. Competes with TF's shadow insurance, although I would use that one on a day to day basis.
This eye primer is very gold toned, and looks beautiful alone or when paired with another gold-toned eyeshadow on top. So that I do like.
It does have good staying power as a primer too, but since it's not colorless, I would chooose TFSI as my main primer for doing different colors.