I had this for a long time but I never used it because I preferred a softer black. But I found when I wore dramatic eye shadows, the softer black didn't really stand out a lot, so I wanted something darker and more dramatic. I discovered this sitting around and tried it out. Although I like BB gel eyeliners (and I think maybe they were the first, or one of the first, to put these out on the market) I prefer MAC Fluidlines. Fluidlines are creamier and easier to apply, and both wear like iron and are water-proof and smudge-proof. I find that BB, however, tends to flakes off. And also flakes of it fall into the eyes and irritate them. I've since discovered Essence black gel eyeliner and use it instead of the BB one. It's actually better, it doesn't flake off. But still kudos to Bobbi Brown for introducing these to the world.
By the way, for those of you who have problems removing this with makeup remover, use OIL instead! I always use oil (sweet almond, coconut, even baby oil will work), just rub it all around your eyes wherever you have makeup, let sit for a couple of seconds and wipe off with a dry or damp wipe/cotton pad/tissue. It will just MELT OFF like a dream!
My favorite eyeliner for daytime. Applies on smooth with the matching Bobbi brown eyeliner brush. Kind of melts in with my eyelid, which makes it look much more natural and graceful for the daytime. Also, it really stays on for a long time, all day. Doesn't smudge or grease off, I love this eyeliner. Also blends in really naturally with eyeshadows. I also recommend the other colors for their long lasting gel eyeliners. Natural looking is the best way I can describe this line.
Honestly cannot see why this is a HG for so many people. I've been using this for a few months now. While I like the effect this eyeliner gives, the effect only lasts for the first two hours I'm out. After that, the eyeliner somehow transfers from my upper eyelid to my lower eyelid (I did not apply any on my lower eyelid at all) and leaves me with panda eyes.
With a good eye primer (I'm using Etude House Proof 10 eye primer), this lasts longer and transfers less. But before I started using eye primer and just used normal primer for my eyelids, I would sometimes go home at the end of the day with barely any eyeliner left on my lids and a whole panda circle under my eyes. And the worst part is, despite cleaning my face thoroughly with make up remover, the next day I wake up to find another smudged black line on my undereye. Feels really bad for my tender under eye area to keep cleaning it with make up remover but its the only way to get the black stuff off!!
Given the price of this eyeliner, I expected much more from it. I'm going to look out for Japanese or Korean brands instead.
This is the best gel eyeliner I've used and I've been wearing eyeliner daily for about 10 years. This product is creamy and applies easily, never tugging at the skin. what I like most is the fact that is really does last all day even if you manage to get your face wet.
A great alternative is The L'Oreal Super liner 24H Waterproof gel eyeliner.
I have a love/hate relationship with this. I've had this for 7-8 months now and I waited until I used this a whole lot to review it. I've been using gel/cream type liners almost daily for around six years so I think I'm pretty knowledgeable and experienced with them. I've used gel/cream liners from many brands such as ELF, MAC, Smashbox, Tarte, Jane, Stila, Sonia Kashuk, L'oreal, Wet N Wild, etc. I LOVE how smoothly this applies. It just glides very easily and it's easier to make nice crisp lines compared to other brands. It's perfect for a winged eyeliner. The pot has not dried out at all and I've had it for a long time now so that's a huge plus. I've had many other gel liners that would dry out within 3 months. It is also super dark compared to most gel liners I've used. You have to layer it a bit but the result is amazing. You get a true black with this stuff. Now onto the bad part...this stuff transfers! I have dry eyelids...I have zero oil on my eyelids but everytime I use this, the product transfers to my undereye area right around the outer corner (I normally do not use any eyeliner on my undereye area). It happens every single time even on a cold day when the weather is not an issue. It wouldn't be such a big deal to me if the transfer was minimal but it's pretty obvious...even my sister pointed it out to me before and she's is not a makeup person...she doesn't really pay attention to anyone's makeup. It also does not last long on my waterline either but I wasn't really expecting it to anyways bc most products just fade from my waterline. Overall, I don't think it's a bad product but it doesn't live up to its rep. I would not buy this again due to the transferring.
I hated this product. I've been using it for about 4 months of and on and I just really dislike it. I don't find it very pigmented at all, I usually need about 3 layers to get a nice black line. It doesn't stay on for more than a few hours. It smudges. The pot dries out really quickly. If I do a wing it normally disapeers in a couple of hours.
For the price and the hype I'm utterly dissapointed.
I don't know why many people claimed this stuff is their HG.. I find this product smudged easily and make my eyes like panda (terribly ugly) after wearing it for only 1hour..
It doesn't long last, dries quickly and it's very pricey too..
Well, maybe my eyelid is very oily so this product doesn't work for me.. I prefer japanese brands for my eyeliner such as k pallette and kiss me heroine, it's cheaper and long last even for my terribly oily eyelid..
I was expecting more from this liner, staying power isn't great, the color wasn't very dark and smudged. I've tried macs black track, clinique and this one. The order in which I liked them from best to worst mac>clinque>bobbi brown
I can officially declare this my HG gel eyeliner after test driving other brands from drugstore to high end dept store competitors. It's not the deepest and glossiest black shade ever, but it does glide on easily, doesn't require a lot of drying time, and once it sets, it lasts through my entire 8hr workshift with the barest hint of smudging on my lids. I never get the lower lashline/racoon-eye transfer with this product either which is also a huge plus. I love the selection of colors - everytime a limited edition one comes out, I snatch it up, since one pot lasts me such a long time.
I've been using this daily for the past month or so, and I've been consistently disappointed in its performance.
Like a lot of people, I purchased this based on its reputation and the innumerable glowing reviews it's received. I'd previously been using Clinique Brush-On Liner in True Black (LOVE) and having finished my pot and wanting to try the famous BB liner I took the dive.
The first time I wore this, I thought it was nice after applying - smooth application and reasonably good pigmentation (nothing special). When I came home that day it had disappeared! There was a smudgy dark line where I had applied it. It wasn't all over my face or anything, it was just... nowhere. Super fading.
I experimented over the next few days/weeks - setting it with eyeshadow, not setting it, using a primer, setting it with setting powder - and it didn't fail to fade throughout the day. The only thing that marginally works is putting 2-3 layers of it on - which is time-consuming and defeats the purpose of using a smooth gel liner!! I've never had this problem before. I have oily lids but I've owned and regularly used Clinique, MUFE and WnW in the past and never had that problem.
So I'll definitely not be repurchasing and am considering buying something else now before I've even used a good amount in the pot.