Everyday Minerals Semi-Matte Foundation


542 reviews

68% would repurchase

Package Quality: 3.4

Price: $$

Package Quality: 3.4

Price: $$

Not tested on animals


Ingredients: Mica. May Contain ( /-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

on 12/11/2012 1:38:00 AM

Age: 19-24

Skin: Combination, Fair-Medium, Warm

Hair: Black, Wavy, Medium

Eyes: Black

After trying 5 different sample shades, I picked the Medium Beige Neutral semi-matte base. It was hard to tell which color was right from the swatches on the website and I'm still not sure if it's the right color because my skin is getting lighter. Anyway, I like the semi-matte base. It gives light but buildable covering using a flat top powder brush. It does not control oil though on my combination-oily skin. Might have made me break out a bit, or maybe hormonal or other causes. I'm planning to continue using it to see whether it is the cause of break outs, hopefully it's not! I might invest in another color, probably a lighter one, since the price point is pretty nice :)

on 11/21/2012 12:03:00 AM

Age: 44-55

Skin: Very Dry, Fair, Cool

Hair: Brown, Straight, Medium

Eyes: Blue

I am so disappointed in this company. I was a loyal customer for years and was devastated to see that they had discontinued the intensive formulas that I loved. Customer service were nice but were not able to offer any meaningful advice on what I could purchase to replace the formula that I used. In the last few months I have tried dozens of samples of different bases including the semi matte and they all have been so disappointing.
The semi matte coverage is awful--its impossible to find a match for my skin tone and it just builds up to a caked look when I apply to get any sort of coverage. I have had friends ask me if I am alright. I look horrible with this semi matte stuff. I am so disappointed with whoever in this company made the decision to discontinue mineral makeup that was so good. Additionally I broke out, horrible blotches and small sores on my face-----not a good product for me.
Definitely would not purchase.
I have stated to try the Jojoba which is wonderful. The only problem is that it is very dark so hopefully this company will bring out lighter colours

3 out of 3 people found this review helpful.

Age: 30-35

Skin: Very Oily, Fair-Medium, Warm

Hair: Brunette, Curly, Medium

Eyes: Brown

I started using this product after the initial formulation change (adding Lauryl Lisine) and it hasn't seemed to affect my skin negatively at all. One thing I will say though is that after over 2 years of using the stuff, I too have one foot out the door with this company. I LOVED the now discontinued Original Glow formula more than this one, but this one is almost as good. Smooth, even, full, creamy coverage that still looks natural because of the slight sheen. OG was even better for this. And that is why I'm getting sick of this company. Constant reformulation and discontinuation is no good for the customer. Now in an attempt to please the rioting anti-LL people there is not one but TWO different formulations without it (IT - which is terribly dry and mask-like and Jojoba - slightly better, still very dry though, and with inexplicably totally different shade names that are confusing and limited) and Original Glow and some of the best concealers and brighteners ever (Aussie Perk Me Up - RIP!) have been killed off. That sucks! I'm definitely going to kick it into high gear to start looking for a replacement for this formula (Semi-Matte), since it seems EDM is trying too hard to please everyone at once and in the process screwing up. Some of us out there are fine with LL and like the glowy look! I have tried over 10 mineral foundations without added silkening ingredients and they are a masky, oxidizing nightmare for my extremely oily skin. This one works great - for now.

7 out of 7 people found this review helpful.

on 9/25/2012 2:50:00 PM

Age: 30-35

Skin: Sensitive, Fair, Not Sure

Hair: Blond, Other, Other

Eyes: Grey

I just finished trying out all of my free samples from EDM, and I have to say that this makeup is AWESOME! I have fairly sensitive skin, and I have not had any problems with this makeup. I tried a sample of 4 different colors of foundation (they call their foundation base) in semi-matte and the it formula. I also sampled the finishing dust and one blush. All for $4 total because you have to pay shipping. I have seen some reviews that dock points from EDM because they say it looks like makeup, but I am pretty sure that those people did not find their correct color match. The linen, fair and fairly light neutral were NOT my color match. They still looked good and blended nicely, they just did not look as natural overall. The fairly light was the best match for me. Even my husband approves, and he normally thinks I should not bother with any makeup!

My one and only complaint on this makeup would be the numerous choices. I almost left their site and gave up all-together. Base? Face? Finishing powder? I had no clue where to start. I am glad I did a little research and figured out that the base IS the foundation, and it is really all that you need. The blush and finishing powder were nice extras since you get to try 7 samples for free (plus $4 shipping)!

A few additional facts:

1. Customer service with EDM is fantastic! I ordered Thursday NIGHT, and I received immediate order confirmation and tracking number. The order arrived Monday. I also emailed them to inquire about the amount of product in their big size, and they emailed back within an hour!

2. I also ordered a sampler from Faerie Organics. The shipping on FO took a lot longer, so I tried EDM simply because it came first in the mail. I like it so much I might not even bother to try FO! But that said, EDM big size foundation is $12.99 for only 4.8 g. FO is $18.50 but comes with 9 g. This means that price per gram, EDM is actually more expensive. So, I will give FO a try too once I am all done testing out my EDM.

Bottom line: You should order your 7 free samples ($4 shipping) ASAP!!! Definitely worth a try.

1 out of 1 people found this review helpful.

on 9/18/2012 2:24:00 AM

Age: 36-43

Skin: Sensitive, Fair-Medium, Warm

Hair: Black, Curly, Medium

Eyes: Hazel

[I also posted this review under the matte formula, because I use these two formulas interchangeably and don't notice much difference, if any.]

I'm not sure if this is the best mineral foundation out there, but so far it's the only line I've tried that has a good match for me. The shade is called Light. It's a creamy light yellow shade with a little peach. There is no discernible olive whatsoever, and very little beige. (Yes, I've tried Meow's Manx and Chartreux, but they were either too yellow or too peach). Granted I am extremely color sensitive, because I'm a retoucher for work, so I'm used to discerning subtle color shifts that require an almost extra sensory perception. But damnit, I want my skin to look like MY skin!
I'm ashamed to say that I've become obsessed with finding my HG over the past two months and have purchased way more samples than I care to calculate. My sister came over the other night and saw my millions of packets in the bathroom with labeled swatches painted onto paper towels, etc. She was like "Oookaaaay... "
The only other one that came close was Alima Warm 3, but I got excited and used it up too quickly to give it a good, careful comparison with EDM Light.
Everyday Minerals foundations have a different finish from most other MMUs. They use primarily mica in their formulations. There are pros and cons of this. On the pros side, mica melts into the skin like nothing else. It is dense and suede-like in texture and lays into the skin almost like a cream. It doesn't have the light, powdery, dust-in-the-air qualities of other MMU. I'm not sure that there is a definite con side, but it depends on your taste and your skin. It's hard to describe what the heavy mica does to the finish. It can be extremely natural and dewy. It leaves a very rich finish compared with zinc and titanium. I don't know how else to put it. On the other hand, depending on your skin and how much you've applied, it CAN look a bit heavy in some lighting. Yet in most lighting it looks incredibly flattering. Very confusing.
EDM hasn't officially won as my HG. I feel slightly mixed about the finish, and yet so far I feel there are more advantages than disadvantages. The color, of course, works for me, but I'm going to try Silk Naturals mix-your-own style MMU before I give up on my HG search. I'd love to be able to adjust color at will. The question is, will I be able to mix up something as flattering as EDM Light? And will I miss all that creamy mica goodness?
I should note that Lumiere also uses a lot of mica. I just tried samples today, but alas both the Gold and the Warm look green on me. I don't get it. The models on the website don't look green. But as soon as I opened the package, I could see it. Okay people, I'm not a Vulcan. Seriously?
Anyway, I recommend giving EDM a try. There are some beautiful colors, even though the color scheme doesn't make sense, and the colors are poorly described on the website. Samples are free though, which is fantastic. By the way, I've not noticed much difference in the Matte and Semi-Matte formulas. The intensive seems a bit chalky though, so I steer clear of that one. The packaging works, but I wish they were glass instead of white plastic. Makes them look a bit cheap. Oh well. Good product overall for sure.
One more thing, don't try their "Golden Beige" concealer (Formulated for light to medium complexions with soft yellow undertones) unless you have medium to dark brown skin. I have no idea what they were thinking with that one.

4 out of 4 people found this review helpful.

on 9/8/2012 3:29:00 AM

Age: 25-29

Skin: Sensitive, Olive, Neutral

Hair: Brunette, Wavy, Medium

Eyes: Brown

My favorite thing about EDM is the color selection--any bizarre skin tone you might have, and there's a good match for it. The semi-matte has a good finish and looks quite natural, and in Light Olive can't even be distinguished from my natural skin tone.
The problem, though, is that this probably isn't the best choice for those of us with dry/dehydrated skin. I love it, but if I don't want my skin to look like it's just flaking off, I have to go through some steps: Moisturize, moisturize more, use a moisturizing primer, then finally apply the foundation. For people with oilier skin than mine and/or who live in a wetter climate, I definitely recommend it.

Update 8/2/2014:
As of the last order I placed (during a humid summer and when I treat my skin enough, yes I still wear it all the time) the names of the colors have changed--what was "light olive" is now "golden ivory". It seems otherwise the same. However, along with the name change, the packaging has changed as well. The sifter part of the jar is easier to open now, but I've noticed that the holes are smaller so that less product comes out. No matter; that's what power tools are for. A little bit of Dremel action and the sifter jar dispenses the right amount of product. If you don't have a rotary tool or drill handy, though, this seems like a hassle!

on 9/4/2012 6:01:00 PM

Age: 25-29

Skin: Combination, Medium, Warm

Hair: Brunette, Straight, Medium

Eyes: Brown

I love this foundation and I own it in every formulation, my semi-matte is in the color Golden Medium. The problem is that I haven't been able to get it to stay on my skin long enough for me to really be able to recommend it. I have tried primers, setting mist, everything I can think of but after a couple of hours MAX it just blotches off and melts. So, if anyone can recommend a method of getting this to last longer I would love to know!

PROS: Great buildable coverage, beautiful shades in a variety of undertones that are blendable and natural, feels light and comfortable on the skin, semi-matte finish is very natural and great for every day

CONS: Terrible staying power, melts off with sweat, humidity, and even indoors it melts away after a couple of hours. The staying power is so bad that even though I LOVE everything else about this foundation, I just can't justify wearing it because it's going to look terrible after a couple hours.

1 out of 1 people found this review helpful.

on 9/4/2012 5:37:00 PM

Age: 25-29

Skin: Sensitive, Fair, Not Sure

Hair: Brunette, Other, Other

Eyes: Grey

The best mineral makeup I have ever used. It does not irritate my skin. It doesn't last all day, but I also do not use a primer. I love being able to order samples. I usually order the samples in a few different colors, mix them in a jar and use them that way. I get to custom blend my color and it is very inexpensive. I recommend them to everyone I know, you can't lose ordering their samples, they only charge shipping.

on 8/28/2012 5:58:00 PM

Age: 18 & Under

Skin: Combination, Fair-Medium, Warm

Hair: Brunette, Kinky, Medium

Eyes: Hazel

i have the color winged butter. it's a perfect match to my awkward yellow/pale skin tone. it's actually the only one i can use, can't really get away with any other color. i got the matte version in a sample i ordered and it looked really powdery and cakey and it took the majority of the dimension of my face away basically. in the sample set i took the semi matte just in case i didn't like the matte and i really like it. it looks matte but it doesn't look cakey or powdery it looks like skin.
they were having a 40% off sale on these but i missed it with my indecisiveness :/ so i'm waiting for another sale to but the BIG size. love love love.

on 8/21/2012 3:05:00 AM

Age: 36-43

Skin: Oily, Fair, Not Sure

Hair: Black, Other, Other

Eyes: Blue

OMG, I so wanted to love this...

It started well. For about a week it looked great on my skin when used properly - you have to buff it in really well otherwise it can look very powdery - and the Fair shade was also a perfect match to my skin tone. A week later, my oily skin turned into rubber... It was completely dried out, red, itchy, horrible. So I stopped and my skin got better very quickly.

I have used different mineral foundations over the years and this is the one that gave me the worst reaction, I have since gone back to my Missha BB Cream.

EDM brushes are awesome though...

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