I really like this styling creme. I have straight hair so it is much better than using gel or mouse to achieve the look that i'm going for.
this is my favorite hair product right now. I have naturally wavy hair, and this gives me perfect definition. I find that most products either make my hair too curly or just don't seem to do anything, except for this. I put a nickel size amount through my damp hair and just let it air dry. I never get any frizz and it makes my hair really soft and shiny. also, I like that walmart has apparently started selling it an $8 travel size, since I generally 'do' my hair in the car on the way to work.
I have very fine hair so would have never bought a product called styling cream. However a friend gave me a sample packet so I decided to give it a try. This is a very good product. It gives my hair body and it does not create static in the winter months. I was so impressed with B&B that I purchased the styling cream, styling lotion and the thickening hair spray. I am happy with all of the products and tend to rotate them for variety. This was also a lesson learned. If you have fine hair you don't always have to buy products with names like "thickening", "volumizing", etc.
It slightly stiffens the hair which makes it hold the styling better. Does a nice job but easy to overdo and end up flattening so use lightly.
I love this styling cream, for me it works better at styling my hair than any other mousse/gel/spray. I apply it on damp hair with a silicon serum, and then I blow dry with a round brush. I have thick, slightly wavy, shoulder length hair and using this product controls my volume. The blow out usually lasts at least a day.
When used with a blow dryer it passes the "can my boyfriend run his fingers through my hair" test.
I also use it on damp hair that I style in low bun, and let it air dry, and it makes a very sleek look.
The smell is fantastic, but as a styling product, I think this is best saved for people with shorter, thinner hair than mine.
ABOUT ME: Long, straight, healthy, virgin, medium thickness and normal amount, oily roots and dry-ish ends.
PACKAGING: Utilitarian plastic bottle with a shampoo-style cap. No complaints from me.
TEXTURE: Slightly sticky white cream. Texture improves if you take a small amount and warm it up between your hands.
SCENT: Nothing strong. There's a slight vegetable kind of fragrance if I hold some right up to my nose.
HOW: I only use Styling Creme if I'm planning on blowdrying my hair. After I apply heat protectant (Kerastase Ciment Thermique) to wet hair, I mix a bit of the Styling Cream with an equal dab of B&B's Brilliantine and distribute evenly, concentrating most of it on the length and running the last bit through my roots. Then I blowdry.
RESULTS: Usually when I blowdry, my hair is more volumized but also ends up looking very poofy and straight and I lose the definition of my layers. I love Brilliantine because it enhances the slight wave in my hair and softly defines my layers without stiffness, grease, build-up or dulling shine. The only problem is that it doesn't add body or volume. But when I mix it with Styling Cream, I get more fullness without sacrificing texture or shine. And Styling Cream doesn't make my hair feel stiff and crunchy like mousses and other body-building products can.
PRICE: $30 for 8 oz. or about $14 for 4 oz.
REPURCHASE?: Definitely. I only use a small dab each time. Even with daily use, I bet it would take me over a year to finish the bottle. The initial investment may seem steep, but if it works for you, it's worth it. If you're interested, I'd advise you to try a 2 oz. sample bottle first to see whether it's compatible with your hair.
I currently use this as a pre-styling treatment. I rub a nickel sized dollop throughout my hair and either air dry or blow dry. I have a very texturized pixie haircut, and this product helps to really add some grip to my straight hair as well as keep it from frizzing. I feel it protects my hair from getting fried by the blow dryer, and minimizes my need to put a lot of styling paste or wax in to finish. I imagine it will work on all lengths of hair because it doesn't feel heavy or greasy, doesn't leave any kind of residue/flaking, and it doesn't dry crispy like a hair gel would. It's a very unique product. I'll even use it on dry hair to tame any cowlicks that are sticking up.
I stumbled upon this product somewhat by accident while I was looking for something to tame the little tiny frizzies at my hairline. I found this product, and I will never go back! I apply to damp hair and comb it through, blow-dry, and spray! I get body, hold, and very good frizz taming! I only use about a nickel sized amount for my thick, shoulder length hair, though; if I put too much it can make my hair gummy-feeling and greasy-looking at the crown. It also helps me get an additional day out of my hair. Good stuff.
I bought this creme on a whim - desperate for something that would thicken my very fine hair up a bit and give it more control. It does both these things. My hair is much more manageable and has more body even when I don't blow dry it. It doesn't make my hair stick or greasy.
The only downside is that it doesn't tame the frizziness of my hair.