On my 3rd tube of this stuff. It doesn't keep my hair red any longer, and dries my hair out.
Smells terrible. I'm going back to .99 cent suave. I'm done with john frieda prodcuts. They are garbage.

I've been dying my hair red for a few months now and was looking for something to help with the fading. Unfortunately, this shampoo was NOT the answer. After about a week of use, I noticed my hair becoming very dry and brittle. I thought perhaps it was time for a haircut until I realized that this shampoo was the culprit. Once I switched back to my normal shampoo, the dryness went away. Won't repurchase.

I'm a natural redhead, and I usually keep a glaze on my hair just because naturally, I'm strawberry blonde. And blonde isn't really my cup of tea. KMart had this on sale last week, and I picked up this and the conditioner.

I love the smell, I guess I'm weird. And my hair and scalp have done surprisingly well, with daily use. I like that it keeps my hair red without being overbearing. I'll most likely review this in another week, just to make sure that everything's kosher, as my hair and scalp have a tendency to be picky.

I dyed my hair red and had been a dirty blonde underneath, so my stylist recommended I get an anti-fade shampoo for red-heads. I picked this up from a drugstore. The ingredients list ginger and strawberry, so you'd think this stuff would smell fruity...? No. It smells really perfumey. The smell is my least favorite thing about this product. I can't really decide if I hate the smell or not. Not exactly my cup of tea, though. I've used the stuff once, so I haven't really been able to note a difference in my hair yet.

EDIT: Oh lovely. Here's the difference in my hair: dry + FLAKEY SCALP. I want to apologize to my poor hair for this product. Definitely will NOT re-purchase.

For reference, I have Black hair with BRIGHT RED ( I'm talking Nuclear REd here...) sections. I started off with Redken Color Extend, but my friend got me this and the conditioner for my birthday ( so thoughtful!). First off, it smells yummy! And the color of the shampoo itself is red so it feels like its actually giving back your hair the red you would loose while showering...

There's no shampoo that would've kept the red in my highlights, so I'm not gonna knock it for that. Thank goodness the Tresemme hot oil treatment has locked in the color. This shampoo does marginally enhance the red, but my hair just doesn't feel clean and anywhere near moisturized enough, even used with the conditioner. I think I'm gonna stick to my salon stuff, particularly the Healthy Sexy Hair line for its clean nourishing moisture and use ARTec color depositing shampoo instead.

I am a dyed redhead who is constantly getting stopped by strangers who compliment my hair. Nobody can believe it isn't 'real.' I think this shampoo keeps it shiny and vibrant. red is notoriously hard to maintain but even though i only touch up roots, my ends are just as beautiful and i have almost waist length hair. i will warn that it stains your towels until they are washed (it does come out in the wash but if you are like me and re-use towels a few times you will not want to be hanging the towels in plain sight). i do notice better results when i use the color seal after conditioning.

Awesome stuff! I don't know if it actually preserves the color, or if it just strips it less than other shampoos, but it seems to do a nice job on my hair (natural blonde, dyed light red). Only cons -- it's pretty expensive, and if your hair's really dirty it won't get it totally clean.

I adore this shampoo and conditioner. I find it brings the most golden fiery highlights out of my hair, highlights I didnt even know I had. My hair feels great after using this product. I can't go back to normal shampoos now afer using this.
I love the scent and Ive bee using it for a few months and will continue to repurchase. As a matter of fact I ran out of the conditioner and tried using a different conditioner following my John FriendaRed shampoo and my hair felt so terrible when I was done washing it I went out and bought the John Frieda conditioner right away. To date this is my favorite shampoo and conditioner:)

I adore this shampoo! I have hair that is dyed red (I'm rockin "double intensity auburn red" right now), and this shampoo, along with the color-last conditioner, really keeps my red tones looking fresh, not dull. I love the scent of this shampoo, it reminds me of chocolate and cherries! It cleans without stripping the color, and paired with the conditioner, makes my hair look as fabulous as the day I dyed it. EDIT 9/14/06: Okay, so I don't use this much anymore, primarily because it doesn't clean my hair that well! What good is a shampoo that doesn't clean your hair?!?! I will stick with the Radiant Red conditioner though, that stuff is pretty great for random use. EDIT 2/9/07: I don't use the Radiant Red line anymore because I have dyed my hair back to its natural brown color. continued >>