I bought this on the way to work one day because I had inadvertently left the house without putting my lipstick in my handbag (horror of horrors!). I didn't want to spend out a lot because it was only an "emergency supply". This was £9.50 which I thought was reasonable.
I have previously gone for long lasting lipsticks but I thought I'd give this one a try because I liked the colour and I have decided to give lighter colours a try now I'm getting on a bit! I had recently read that older women shouldn't stick to dark or bright colours as they had done in the past.
It goes on very well and does indeed seem quite moisturizing although this does mean it isn't a long-laster. But as moisturizing lipsticks go I think it's longevity isn't bad. You do need to reapply after eating or drinking although you can probably get away with the odd sip.
As to the colour I really love it and it is indeed flattering to the older woman (I'm 55). It's a light pink shade - perhaps a touch of coral - which I have never worn before. I have pale skin and red hair and it's much more flattering than the darker/brighter corals I have tended to use in the past or the bronze-red colors I have also gone for.
I would buy it again but it may well have started me off on a new search for a whole different lipstick wardrobe.

I have this in Golden rose, which i received in a free gift bag from No7. It does exactly what it says on the tube, s its very moisturising and lasts well. Okay, its a basic lippy but it works well and i'll probably repurchase.

I got this in a gift set and it's one of my favourites. Although it doesn't go so far as to actually moisturise your lips, it doesn't leave them dry either, and I have super sensitive dry lips! I have the shade Plum Beautiful and it's perfect becasue a light touch of this is my lips but better. Worth buying.

Love it! Love it! Love it!

For a perfectly gorgeous, natural but plumped up juicy look - this is the combination to try:

1. No7 Perfect Lips Pencil (Caramel)
2. No7 Moisture Drench Lipstick (Bare)
3. No7 High Shine Lipgloss (Whisper)

This gorgeous trio of lip colours will always live in my makeup bag!!

This lippie is a good basic to have in your make up bag. I have this in 25 highland mist (a light plum colour) and 90 waterlily ( a peachy perky pink colour) both i got in a No7 free gift bags. I dont think this product is ultra-moisturising but it is very creamy and matte so i prefer to apply a clear gloss over the top. It wasnt that smooth to apply but stayed on quite well, i wouldnt buy this again as would like to try other brands but overall a good staple.

i was not actually planning on buying a lipstick when i bought this but it was on sale for €3 so i thought what the hell. i got this in "chic" and its a beautiful pinky-brown shade of nude, or at least it looks nude-ish on me coz its close to the natural color of my lips with just the perfect hint of pink. it's feels very soft and creamy when applied and has a matte finish so i just top it off with some clear lip gloss if i want to look glossy. "moisture drench" is probably a bit of an overstatement coz i dont find it to be super moisturizing however it does not dry out my lips either.

I keep buying lipsticks, not sure why. Maybe I enjoy the tubes. Anyway, was in CVS and felt the need to explore the Boots colors, not for a moment considering that I'd buy one, full-priced ($9.99, drugstore, which is $35.00 in Department Store dollars). Well one thing led to another, sampling occured, and Moisture Drench Starshell made it's way into the cart. I don't know how things without a soul talk me into adopting them. The color is, maybe, what I've been looking for my whole life, or at least the last six weeks. It's a light, "Oh, The Oscars? Of course I'm going" corally/pinky shade. The good news is that I applied it immediately in the car and felt ravishing in the supermarket after. It's pretty, a bit dainty without being gutless. In the right application, it could be a little slutty. Will re-review when my meds regulate.

I really liked this lipstick, loved the Plum Beautiful colour. The moisturising effect was just right for me, any more would have made it more like a lip balm/gloss, not a lipstick, while this had a bit more staying power. I too received this free and am a bit shocked to learn from other reviewers that it costs £8.50, No7 lipsticks never used to be that expensive. However, I think the product is good quality and has a very long shelf life - I am usually throwing moisture rich lipstick out after 6 weeks because they've dried out and become cakey, no matter how good the packaging. Not so with this one, and it doesn't seem like bad value to me with that factored in. A good reliable handbag staple, will repurchase.

I am a PPP and this lipstick is not super moisturizing, it's just a regular lipstick. The Plum Beautiful color I think is a pinky brown. All my friends comment on my brown, pretty lipstick. I have one in my purse, one at work, and one at home. It is just nice, but nothing special.

i chose colour tulip because it was the closes to wine red I could find. Put it on and it looked pink!So I was dissappointed with the colour.

the colour is very rich so you only need to dab on a tiny bit. Though having said that the colour fades very quickly so you'll need to reapply often.very

expensive lipstick £8.50 but I wanted a good moisturing one and the description of this particular one fitted the bill. It did turn out to be a good moisturising lipstick as my lips didn't feel dry at all.

I do not think I will repurchase as I think it is too expensive for a lipstick that I will only use occasionally.