This product has been discontinued
I bought this for the first time a couple years ago after reading how much Lauren Conrad loves it on her website. I have to agree with her! You can put on one coat to look natural, or you can put a couple coats to make it look more full and long. I have used it ever since, and I compare it to my Buxom mascara, except this doesn't cost me 20 dollars. I don't use waterproof, so I don't know if it comes with a waterproof version. Comes off easily, doesn't rip my eyelashes out. Overall, I love this product.
Here's a picture of me wearing it:
This is a fairly simple, yet good mascara. I can imagine many middle aged or older women liking this product because it works well but isn't over the top. There is no clumping or spider eyes with this mascara, whatsoever. It also lasts through out the day without needing to reapply. It doesn't give you massive lashes, but they are blacker and thicker, to a good extent. Overall good mascara. Would I repurchase? Yes but I enjoy trying different mascaras so unlikely at the same time.
The Maybelline full and soft mascara is an ok mascara if you are looking for a soft and natural look to your lashes. It isn't very clumpy, however, I've noticed that throughout the day the mascara would flake off into my eyes and that would often cause a lot of irritation. So for that I'm not a huge fan of this product.
I love this mascara. My lashes look full and soft just like the product promises.
I expected a lot of from to get... Full and soft lashes but I didn't. So it doesn't clump but it doesn't do much. It slightly lengthens and does not give volume. Just a little definition. I can compare this to the covergirl profession super thick lash but that one is way better and is my holygrail!!!
i've been buying this for years, and always come back to it. it does not leave lashes as stiff as most other mascaras do and thus looks more natural. it takes a little longer to dry but clumping is minimal.
This mascara is awesome! Was using Covergirls lash blast but it dried out so fast and irritated my eyes. I noticed lots of flakes so I have been using this stuff and I love it. Does not irritate my eyes and really does make my lashed full and soft! Lashed look natural and full but not clumpy! Yup will be buying again!
My stubborn lashes are hard to curl up. I tried a lot of brands and this one keeps the curls all day (water proof version). My best going mascara is chanel volume and this is my every mascara. Highly recommended.
I've been buying this mascara for literally 10 years. I'll try other mascaras, but this is my ol' go to. Its cheap, doesn't clump, doesn't flake, only smudges if I'm sweating/working out/crying/etc., washes off easily, and adds a fair amount of volume and length without looking fake. I really hope they never discontinue this formula! (For some reason I don't really care for waterproof version.) Just as some background info: I have short, straight lashes and prefer a more natural look with mascaras, a "my lashes but better" look, and I always curl my lashes before mascara application. This formula doesn't weigh down my lashes or undo the curl.
I've never found anything I like as much as this. It's the best. It's easy to use and doesn't clump.