I purchased this product after reading reviews on its great coverage and am so happy I did. I have previously been using Estee Lauder double wear foundation in bone which also has great coverage but I found that when I used this product I also had to use concealer to cover my acne scars. With maximum cover I no longer have to use concealer aswell as foundation as the overall coverage is so good. The foundation is very lightweight and a little of the product does go along way, it doesnt feel caked on your skin either. I would definately recommend this product to anyone who suffers with acne scarring as it is the best I have found and I have tried a hell of a lot of foundations haha!! The only downside to maximum cover is that there are only 4 colours to choose however my skin is fair/medium and the light shade is fine, but im guessing this would not be great for someone who has very pale skin. Overall an amazing product though!!!

This product does what it says: maximum cover! Just a teeny amount goes a LONG way in providing LONG-lasting coverage. I love this product except for the fact that it does sometimes settle into laugh lines or large pores under extended wear. Although it is on the pricey side, it does lasts forever as you only need a little a time. I use it as a concealer for stubborn blemishes and it works great! love :)

I use this as a foundation as well as a concealer most of the time. It feels thick but has GREAT coverage, which is what I need the most right now because of my troubled skin (acne scars, red blemishes). Can't live without. I bought 03 Creamy Vanilla, which suits me quite well. I am asian and not the kind of "tanned" one, I'm always trying to whitening my face. I don't know if any other shades would be better, there is not many colors to choose from anyways. A little goes a long way. The price is not outrageous. Would repurchase!

IF you can find a color match, this stuff is great.

I'm PPP (lighter than nw15) and creamy ivory which is the lightest shade is too dark on my skin tone. There are only 4 shades available with this makeup.

I will say that creamy ivory is MUCH lighter than the lightest shade of Clinique's continuous coverage which is an identical make up that I used years ago and could only pull off in the summer with a major tan since it was about 5x too dark for my skin tone.

Creamy ivory is very yellow just fyi, although if you're fair but not super pale like myself shade wise it would probably be light enough.

VERY little is needed. Pea sized amount will cover your entire face, so as a concealer this stuff lasts forever. Also wears very long, no problems with breakouts.

Really wish there was a lighter shade of this. It does 100% cover everything, including birthmarks.

This foundation is amazing in terms of coverage, it will make your face look airbrushed! It is really lightweight, so there's no cakey feeling. But, the reason I'm giving it an overall rating of 3 is because it looks ghostly white in photos!!! EL Double Wear also comes out white in photos, but this is even worse! Its a shame, because it is such a great foundation, but if you are planning to take photos stay away from it. I just wish EL would take SPF out of their foundations. I wanted this for going out and such, something that will cover everything, stay on, and look good in photos, so for me.. it's useless and I wouldn't repurchase.

This is my favorite foundation. I use just a little bit and it covers so well. They keep it hidden away in a bottom drawer & I often have to tell the salesperson where to find it. I wear 05 Creamy Tan. I also like double wear but this is my favorite because it covers more with less.

In short-love this. I use this as a concealor. I picked this up one week ago after much contemplation and checking and re-checking MUA reviews. I was looking for a max coverage concealor that lasts through my 14 hour days without being cakey or oxidizing. I also wanted to use the same concealor for covering hyperpigmentation, broken capillaries, acne and undereye areas. I have tried: Dermablend, BenNye, Boiing, Erase Paster, MUFE HD, MAC, NARS, Clinique, Lancome, Laura Mercier, Bare Minerals, and every drug store brand imaginable. No comparison to this wonderful product. The color I use (Vanilla Bean) is yellow based, which works to cover my redness, acne marks, active acne, undereye darkness, large pores, and melasma. It takes so little to achieve full coverage. I then use LM minerals as my foundation. So happy I found this.

I HATE ESTEE LAUDER FOR DISCONTINUING MY COLOR IN THIS PRODUCT! I hope they are reading this.....they just discontinued the lightest color "Creamy Ivory, Very Light" and replaced it with a dark, ugly, yellow color called "Creamy Ivory". I could be ill just typing this.

I cannot believe it. Seriously. Don't know WHERE TO TURN to find another full coverage foundation for my vitiligo.

I bought this to use as a concealer, and this tube lasts, lasts, and lasts. Even as a foundation, just a little goes a very long way. It really does what it promises -- it covers up anything and everything. This is now my HG concealer!

Ummm HELLO! I am in love. This provides such great coverage and goes on pretty well (blend blend blend). Creamy Tan was a great match for my light/med skin. I'm in my early 30s so I'm starting to get some sun/age spots...I also have freckles that I like to cover. This provides a ton of coverage so I can get a flawless canvas.!!!! Staying power is awesome!