I have been wearing this color from Revlon since the early 90's(yes, that makes me an "old lady") and hope they never discontinue it. I have never been able to wear a true RED lipstick, but this is as close to a red that I'll wear--much more subtle and natural.
Perfect color for fall and winter. The traditional lipstick consistency is what I like--no gloopy gloss feeling or sparkle.

Its a very very nice lipstick and its creme consistency is awesome. I like that its not in pearl like many of the Super Lustrous Lipsticks.
It also lasts quite a while.
Very Good. Love it.

I selected Rum Raisin based on the reviews. It worked really well with my MAC C4 medium/tan with yellow undertone skin, and pigmented lips, which tend to be a pinkish/plum color.

The Rum Raisin comes out a brick red with muted brown. I don't normally wear red or brownish colors, but for some reason this worked on my lips. Maybe because neither the red nor the brown is overpowering, so this is perfect for day wear. Highly recommended for a drugstore lipstick.

GREAT COLOR!

It looks pretty scary in the tube because it's a deep plum/burgundy shade, which screams OLD LADY to me.
But it was on sale for 3.99, so I caved in.

I never thought I have a pretty pigmented set of lips until I put this shade on (I always thought I had a dull nude-ish lip color).
But this color showed up in a very subtle sophisticated way and enhanced my natural lip color.
It definitely doesn't scream OLD LADY at all :)
I like to pair it with Revlon SL l/g in glossy rose or ELF candy shop l/g in berry (something, I forgot the name).
It's a very versatile color that can go with a day time look and a smokey eye look :)

Will definitely repurchase in the future :)

I'm so in love with this lipstick. Like most of the reviews have said, the colour looks so blah in the tube, but somehow comes alive on the lips to create a very pretty rosy flushed look. I can see how this colour works better for medium skin-toned brunettes. The colour is a complex rosey-brownish-red, I really can't describe it well. The quality is the same as the other Super Lustrous lipsticks I've tried: pigmented, soft, doesn't smudge all over the place, it's just wonderful. Packing is sleek and it has perhaps one of the most important factors for me in a lipstick: no offensive fragrance.

I also really like Super Lustrous' Deep Nude, which has a warmer, more reddish tone. I love it for the warmer months.

Absolutely Beautiful! This color can flatter many skintones. It is a warm/neutral rosy brownish red color. But definitely much muted shade of red. me: medium skin with yellow undertones. It immediately brightened my face. Great color for fall, winter or evening.

Sorry to be in the minority about this product but the color was far, far too red and heavy for me. I thought it would be more raisiny and plummy due to the name, but on me it was a startling dark red, even when I tried to apply it lightly. Gave it 3 lippies for the great Revlon formula, but the color just didn't work. This will have to be returned, and I will stick with my Smoky Rose that works well for me.

Another holy grail product. Moisturizing and lasting. Use with Lancome lip liner fraichelle. Since my favorite Mac color was discontinued--satiate--I have been on a quest to find a similar color. This is very similar--perhaps not quite as pink, but not noticeable on me--and not quite as deep. Prefer the Mac, but this is pretty darn close. Goes beautifully with the Smashbox blush Snap. Must stock up.....

I'll say at first that I am a huge fan of the Revlon Super Lustrous formula so I'm not going to go into that as much as the color. I don't even know why I bought this color, but I was feeling like a treat today and tried it on my hand and thought, "why not? it looks like a 'grown up' color and I need more of those." This lipstick is soooo close to my perfect red. I know it doesn't look red in the tube but my lips are very pink, and things turn weird colors on my face. Rum Raisin looks boring brownish in the tube but it brightened my whole face and I felt like I had that "put together" look everyone in the magazines says a good lipstick is supposed to give you. I'm a PPP with natural light brown hair that is currently dyed a dark reddish-brown. I have a very rosy complexion that must have turned this neutral lipstick just pink enough. As it fades and my natural lips show through, it looks like a darkish pink, still very pretty. I love it, and I'm going to try some more shades like this in the future.

A lovely warmish sepia tone. Shoppers Drug Mart had a wonderful sale - $4 each - so I went ona smash & grab. Wouldn't repurchse as it's a little too warm for my tone, but I can get away with it and it is a nice rich toasty colour without being too brown.