Fantastic formula, easy to use, and cheap! Whats not to love? I will continue buying this liner as long as they make it!

Edit: This irritates my eyes horribly! I am still keeping the five star rating, though because it is a good product.

I have been using this religiously for years. I would never pay MAC prices for a liquid liner! I don't like felt-tip liquid liner brushes; and NYC's liqud liner brush stick is too long, so this liner is perfect for me. So cheap too. 10/10

I bought this product expecting it to be another one of those overly hyped products. Well, let me tell you, this product is NOT what I expected at all. I've tired liquid liners from a lot of brands; Ubran Decay, MAC, Stila, Make Up For Ever, Tarina Tarantino, Palladio, L'oreal, and so on. I would say that if it did not have the Wet 'n' Wild label on it, I would think that it was a high end liquid eyeliner.

The brush is really thin and quite long for an eyeliner brush, but I have no problem creating a thick line with it. The thin brush is really nice especially for creating a winged eyeliner.

I have hooded eyelids and it can sometimes get oily throughout the day, but this eyeliner stays in place. I do use primer, I never go without an eye primer (I alternate between Too Faced Eye Insurance, UDPP, and Lorac Behind the Scenes), so I am not sure how this would stand without a primer.

Would I purchase again? At that price, I would! In fact, I bought backups since it was on sale at CVS for $1.80.

**Update 2/26/2013

This is the ONLY eyeliner that does not transfer shimmery eyeshadow. I have hooded eyelids and normally shimmery eyeshadows transfer to my eyeliner making it not the the true black line that I want. My MAC Blacktrack gets covered in shimmery eyeshadow after 3 hours. Oh how I love this eyeliner!

Works perfectly even with my oily eye lids. Lasts all day and doesn't smear at all. This is the first liquid eyeliner I've ever used so I'm not the master at application, but it wasn't hard to apply a thin line. Easily wipes off at night with water.

This is my favorite liquid liner. The color is so richly pigmented, it's the darkest eyeliner that I own. I can create a perfect wing that I can't make with any other tip. Winging it out is easy with this, and I usually have a difficult time being able to do that. I am able to create a thick, or thin line and be able to control the size as I go. With other liners that I've tried, it would get really thick in some parts and thin in others, but that's not the case with my good old WnW. This was the brand of eyeliner that I thought would be the worst for me, as most of my other ones, HE or drugstore smudge like crazy on me throughout the day. There is nothing that I find wrong with this liner and I will keep on repurchasing it, since I don't think there could be any better and I don't want to pay more than I need to. It's only $2! I'd highly recommend it, why not at the cheap price, but amazing quality?

I still can't get over how awesome this is. I'm a liquid liner junkie and, surprisingly, this is my favorite. I've tried more expensive brands but this one simply does the job the best. If you have experience with liquid liner, you won't have a problem with this. I hate felt tip applicators because they tend to fray so this thin little brush is perfect. It goes on smoothly, dries quickly, has great intensity, and lasts all day. But it also comes right off when I take off the rest of my makeup. I have zero complaints about this product.

AWESOME and cheap liquid liner! It's only $2 and lasts 12 hours even on my very oily eyelids. Much better than any other ds brand I've tried, it applies smoothly and precisely without irritating my eyes. I've previously used felt-tip liners, and this has a regular liner brush, but I find it just as easy to apply. I have it in black and it dries very pigmented and matte on my lids. I plan on trying other colors and will definitely repurchase. No complaints on packaging, it is simple and sturdy. HG for sure!

I have EXTREMELY oily eyelids! All the eyeliners I have used in the past just melt off my eyes in a matter of minutes (within 15-30 minutes)! My friend had recommended me this product so I tried it out and it works wonders! The brush tip isn't that difficult to use either -- though I prefer felt. The color shows up very well! When applying, it'll take a bit for the eyeliner to dry, but once it dries, it's almost set in stone! This eyeliner does not rub off my oily eyelids!

A pretty dang good liquid liner for being so cheap. I use this every day after switching from Lorac's front of the line pro pen. It's $2 compared to $20, so I figured I'd give it a try. I was expecting to hate it, but it gave a really good line and it stayed throughout the day. The brush is a little hard to use if you're not used to it, though.

I actually liked this better than the H20 one. I love the brush, and it's very dark for black. No complaints whatsoever, and I've been using this eyeliner for a year. I love the brown color too. I also love how affordable it is!