For whatever reason, the tubing idea did not appeal to me. A couple of salespeople tried to sell this to me and I passed. The last time I bought Kevyn Aucoin at BG, the salesgirl gave it to me. Now I am a believer!
First of all, I never believed the whole "wash off with soap & water" promise. I figured that I'd have to use lots of soap & consequently dry out my face. Not true. I find that warm water works better than cold & I have to rinse a few times to get it all off, but the best part is that regular mascara often leaves me a bit grey below the lashline & I have dark circles, anyway. This mascara comes off in what looks like spider legs, but once you rinse them off, they are gone.
Also, I have now cried a few times with it on & it does not smudge or run.
The best is that it creates a full, false-lash volume--LOVE! continued >>

This is my favorite mascara! I like the slim red tube. I also like the very small brush for getting every lash. It gives crazy volume and a lot of length too! When I have the extra money (lol), this is my HG mascara!

The packaging, as with all KA products, is beautiful. The wand is long and skinny. The product is pretty good. Little clumping, no flaking. It comes off easily, though it doesn't just dissolve---you kind of have to pick it off. It's a nice mascara. But I don't think it's worth $25. I prefer Rimmel's mascara with the plastic comb brush. It takes a bit of getting used to, but it seperates much better, and doesn't dry so stiff. Also holds curl better. So the cheapie beats the expensive one here.

This is an excellent mascara, although Chanel Inimitable does a little more for my lashes. Like the othe reviewers stated, Kevyn Aucoin's really stays on, no smudges, yet comes off with ease, and lashes look great. Might buy again, but will probably stick with Chanel.

UPDATE 7/25/08: I LOVE this mascara even better than Chanel. Also, it really is smudge free. I finally found my HG mascara!

UPDATE: 6/06/09: Still my HG Mascara! For any mascara junkies, you know how amazing it is to love a mascara this long!

UPDATE: 10/29/10 I try other mascaras in (most recently Lancome Precious Cells), but STILL go back to Kevyn Aucoin - absolute HG mascara!!!

Ok - there is a good reason this is $25....it's worth it! My short little lashes looked fabulous after I applied this.

If there were a good drugstore comparison, I would be using it - but there isn't.

The closest to this is Max Factor 2000 Calorie.

fantastic mascara, the best I ever used. smudge free and although it is not waterproof I swim ith it and still it stays where it should be on my lashes.

i put this product to the test last night by actually sleeping in it. woke up dis morning totally smudge freee...actually forgot about it until i hit the showers and started washin my face and tot y i had black stringy materials coming out of my lashes and realized it was the mascara ...oh i so love this product...yes it does tend to clump but this is my FIRST ever TOTALLY -as ADVERTISED smudge free waterproof mascara! so i am just gonna go the extra mile by combing through my lashes after application!

I am very impressed. This is the first time I have used a Kevin Aucoin product and if The Volume Mascara is anything to go by I will be going back to Mecca for more. The tiny brush has defined every lash and has made them look long and pretty which is amazing because I have fine, straight medium length lashes. No clumps, nice packaging, worth the $50AUD price tag.

I love this mascara. I am eyelash challenged. They are thin, short and straight. I have tried every mascara in the market because I am always looking for the best possible look. I always go back to this product bc it gives me the lenght, curl and volume I need. It is also the easiest mascara to take off -- all you need is a little warm water. This is ideal for contact wearers.

This review is for the "regular" Kevyn Aucoin mascara. I don't know if it's the curling, volumizing, or whatever one, since it doesn't really do any of those things. What I do like about it is that it's not clumpy and it does hold a curl after I've used an eyelash curler (though I could've sworn it was straightening out my eyelashes when i first got it), and I do like it for a very natural, basic look. And the brush is tiny. In regards to how it interacts with water, though--when my eyes are watery, the mascara falls apart all over my cheeks! It looks scary. Especially if you're an innocent passer-by and have no idea what it is. But it won't come off completely when I wash my face. Not something I'd pay 25$ (or however much it is) for again. The tube's pretty, though. :) Too bad; I wanted to love it!