I actually wanted to get the Eyestudio Lasting Drama Gel Eyeliner from Maybelline, but all the stores I went to were out of Black! I saw this gel liner from L'oreal and I knew L'oreal was a parent company of Maybelline so I thought it had to be more or less the same?
Nonetheless, I bought it and I like it:) It's very smooth with a very nice pigment. Plus, it doesn't feel like I'm wearing eyeliner since I don't need to use that many strokes/coats to get the right amount of color.
Though the outside corner of my waterline did fade a bit:/ Definitely not a 24H wear like it claims. The search is still on for a eyeliner for the waterline!
I'm probably buy this again, but I wanna try the Maybelline eyeliner first and Essences
UPDATE: It fades on the outer corner of my waterline and it smudges when it fades. It collects on my outer corner and it smudges. Removed 1 lippie!

I used Mac's Gel Fluidline before this but I am SO glad that I switched. This product is very creamy..much creamier than Mac's. The color comes out much richer and darker. The finishing results are amazing and none of the eyeliner budges once you finish applying. I am so amazed by Loreal! Never going back to Mac because in my opinion, this product is so much better and about 6$ less! I really hope Loreal never discontinues this product!

I love this liner because its creamy, smooth, and glides on so easily. The color really is a dark black and its amazing. Only a couple of things annoy me about this product, first being that if I make a mistake while applying the liner, its really hard to fix/take off, even with my finger or makeup remover. I just end up smudging all the eyeliner I already put on. Second, even with an eye primer (my HG is Lorac's Behind The Scenes eye primer, amazing!) the liner travels to my crease and I think that looks terrible. I'm gonna try MAC or Bobbi Brown before buying this again. If I do, I just won't wear it on days that I'm going to be outside or something.

Ahhhhh-mazing. This reminds me so much of my HG Clinique brush-on cream liner. The formula is gel-like, not too thin, not too creamy and applies extra smooth onto the lids.

It is very black and doesn't turn ashy or blue on the lids either. The little glass pot with a gold lid is just adorable and chic. I may never return to Clinique's cream liner because this is half the price and just as good quality.

Though this had mixed reviews (some excellent, some bad) I decided to give this a try and made the purchase last week. Since then, I've been wearing it everyday and this works very well for me.
for some reason, most eyeliners (both liquid and gel) don't last on me. I've used bb gel liner, mac fluideline, stila smudge pot and the maybelline one for gel liners and everything from stila to lancome to l'oreal for liquid liners.
This gel liner stays put on my lid whether I do a thick cat eye or a super thin subtle line.
I also find that the formula of this liner is a lot creamier than the ones I've tried before. I find this to go on alot smoother and more black than the other gel liners. Some people complain about the liner brush it comes with but I am using it with no problem. In fact, I prefer this liner to my mac 266. For 13 Canadian dollars, you get a pot of liner AND a brush, thats a pretty good deal- considering most decent brushes are about 20 dollars and up and same goes for most decent gel liners. I'm pretty happy with this purchase and will buy again.

I thought this product was ok, not great nor bad. The only gel liners Ive tried are this one and Mac and they are pretty much the same quality. There is no "laqer" look with this one as it says though. It stays on well but I dont like how I have to go over and over my eye to get it dark enough. I find its harder to be precise with these type of eyeliners I prefer liquid ones way more.

I love this product and I hope that Loreal would never get rid of it. It is the best gel liner ever. It does not smudge whatsoever. I put it on around 6:00am and get home around 11pm, the liner looks just like you put it on in the morning. I also used a primer before applying the liner, I think that also helps a little bit with the staying power. If they ever get rid of this, I would haul like crazy and have hundreds of backup...lol :)

This makes the maybelline one look like crap. Seriously. This is amazing!!

I've tried a lot of gel liners. Mac, Bobbi Brown, Smashbox, etc.

And this one actually as good as my favorite gel liner - Bobbi Brown. It's a very true black. It says on all day. The application is smooth because of the creamy formula. And I like how it comes with a brush. The brush isn't half bad to apply eyeliner with. It's easy to control when you are drawing wings.

Good job L'oreal. I'm pleasantly surprised.

I actually just bought this product at walmart after seeing it on commericals and what not, Funny story that I actually ended up getting it for free because it was over $10 and walmart mistakenly priced the item at $8 (their mistake), Anyways I have not had the chance to use it yet but since some of the reviews are good I cannot wait to try it now!!