I really like this mascara! It can be really natural but you could also put on more coats to make it more dramatic! I actually didn't mean to but the waterproof version but I like it. It stays all day at school and doesn't flake or anything. Its pretty easy to get off for me too. But yeah i really like it!

I love this stuff! It makes my lashes look so thick and plump! It doesn't come off when you cry, either. The packaging is nice and I love the wand too. Overall, it's a fabulous mascara! :)

I had relatively high expectations for this mascara since I have tried The Falsies and Colossal mascara which are by far way better than this mascara. Yes it holds a curl but that's all it does. No volume, no length, all this mascara does it make my lashes darker. That's it. So if you already have nice full long lashes and just want a darker tint to them then by all means purchase this mascara but if you want your mascara to actually do what it's supposed to do then avoid this one.

While I bought this originally looking for a mascara that would last through the swimming pool for gym class, I like this for different reasons...
First, it is not waterproof for swimming. When I tested it out it flaked and just came off horribly. Oh well. But, I did end up crying in it since I bought it and it didn't budge :)
Actually this is the best mascara I've tried so far as far as the effect it gives.. with one coat it looks fairly natural, and the volume/length is very buildable. It doesn't make my lashes brittle (like Revlon Photoready) and keeps a curl all day...
Many people are skeptic about the wand, which is bendy. I had a very hard time using it at first but after a few days using it you get used to it, and then you learn how to make the bendy brush work for you, not against you.
Another thing--it seems that after the mascara has dried my lashes with the mascara on do feel soft! :)

I bought this mascara because one of my best friends uses it, and she has gorgeous lashes. Mine are long and dark -- just not as thick as I'd like them. Since this was in the Volum' Express line, I thought that it'd give a little extra 'oomph' in that aspect, but I was sadly disappointed.

It was ok. Mega Plush gave me somewhat longer and thicker lashes after curling, and at least two coats -- but the results were still very natural. This is NOT a mascara I would wear if I was going out, but I will wear it to classes etc.

In my experience, mascara tends to look differently on people, and this was just not the formula for me.

I hate the bendy wand, it doesn't let me really get into the lashes.

I have read mixed review on this one, but could not resist buying one. I have quite long lashes naturally, but I feel they lack volume. So I said, why not, and bought it on a whim. Gosh, how I am glad I did. Like a lot of us, I am always on the quest for THE perfect mascara. I want it to volumize and darken my lashes, without looking like I applied gel on them. This mascara does it all. I think the fact that I bought another one soon after finishing the first one says it all: I never do that, as much as I liked one mascara, I always try another one to find if it is gonna be better. It makes my lashes volumized, almost doll-like without them getting stiff. I like the large and bouncy brush. I bought this in the waterproof formula, and for most of the tube it worked well, but as the tube was beginning to empty, I found that it smeared at the end of the day all around my eyes. I guess nothing can be perfect...

I love the flexible wand and the even application of this product, the only problem I have with this is I wish it made my eyelashes look a little longer.

I wear contacts and have problems with mascara that flakes - which most of them do. I had been using several high end mascaras but hated to pay soooo much for them. Tried this on a whim. GREAT STUFF. No flaking or smearing! I even fell asleep with this on and woke up to dark lashes, only on my lashes, not on my cheeks or in or around my eyes. The brush is a little weird, but the formula is wonderful.

love the formula for this mascara. Never gave me raccoon eyes, stayed on all day, and gives such a natural look.I love the brush but hate the flexible wand.