This is the only drugstore foundation I've had success with recently, as I have extremely sensitive skin that breaks out on contact with most foundations. I'm an NC-15, so I use the lightest shade (fair) and while it goes on a little dark, it dries the right shade. It's very smooth and blendable, drying to a nice powder finish. It gets an extra point for the packaging because it comes with a brush, though loses a point because I'm not sure how you'd be able to effectively get ALL the foundation out of the tube once it starts to run out (unless you roll it like a tube of toothpaste, which is likely to damage the plastic of the tube.) I found this was good to light to moderate coverage, and that it lasted for most of the day with only minimal creasing. A good buy, especially if you get it on sale (it's normally $15, I got mine for $7.50 on sale at rite aid.)
Update: 04/16/13- I am no longer such a big fan of this product. It got clumpy after a month or two, and the color seemed to get darker as the pigments in the tube separated. I don't think I'd repurchase this at full price.
I find the colour match to be great and I find it has good, even, thick coverage. A big problem I have is that I have big pores and this makeup covers them totally. The brush that comes with it is pretty useless. It provides pretty matte coverage and skin looks soft.
The price is high, but I had a coupon and that was the only reason I bought it. I would purchase again.
I bought this months ago when It first came out. I thought it sounded alright and I just wanted to try it! Ive been dying to use a liquid foundation from PF but I always find their shades to be too dark and orangey so I hoped that this one would be different.
Alas...It wasnt. This foundation looked fine on my skin nothing really to get excited about. But the only problem I had is that the color was way off. It was too dark and orangey colored just like 99% of their other foundations.
PF WHY is all your foundation makeup so dark and orange??? Do people naturally have orange skin tones??? OBVIOUSLY NOT!
I wish PF would totally REDO all their foundation products with NORMAL skin tone shades. Seriously. Like yellow, neutral, and pink. No Orange.... or grey (like the talc-free mineral liquid foundation).
I love their pressed powders at least.
The price of this product is almost as high as the department store products. Another down side of it is that it says step 2 on it as if it does not work by itself or without step one. I took my chances as I had a coupon and got the foundation for about $7 including taxes. I am NC 30 and I got it in Medium. The product comes out of a tiny hole. You have to squeeze the tube really hard to get some out. When I wore it, it looked natural and perfect. The shade was a true match. In fact, it reminded me of the Revlon CS before they went ahead and messed it up. About 3 hours after wearing it, I felt that it started becoming really oily on my skin. When I touched my skin with the back of my hand, the oil was visibly enough to make an omelet. So it went back to the store....
I have always been a fan of Physicians Formula and used to LOVE their cream foundation. I wish they still made it! I haven't purchased anything from them in a while because it seems they are getting really trendy with their items and i liked the classics like their matte shadows and plumping lip gloss. I use Estee Lauder Double Matte foundation currently and have tried a bazillion others but just keep going back to that one. I saw this in the store and picked it up along with the illuminating powder and concealer (the concealer is terrible). This foundation actually surprised me. I threw the brush away that it came with and applied with a beauty blender makeup sponge and got a great application.and light-medium buildable coverage. I would not say you can build to full coverage at all so would not recommend for those who want full coverage. I have a light olive skin tone and the LIGHT color worked well for me. Limited shade selection is a huge drawback on this one. Foundation stays on all day when set with the powder and looks natural without cakiness. Only time will tell if all the other benefits that PF claims are true! I would recommend this if you can find your shade.
I love Physicians Formula products, and this is no exception. This is a great product that, depending on how you apply it, gives medium to full coverage. It has a mousse texture that I find best applies with a damp Beauty Blender. You do have to be careful to blend in properly; if not, it will look thick and heavy on your skin. I honestly have not tried the brush that comes with it - since it is a mousse texture, I really feel you would be better off with a Beauty Blender or your fingers. The product does a good job of providing coverage for aging skin without settling into fine lines. As for whether or not it actually improves your skin... well, I don't know, but it does not irritate my sensitive, aging, skin which tends to suffer from rosacea. In fact, my skin is in a good place right now! Before this, I was using a PF tinted moisturizer but wanted something with just a little more coverage, so I was anxious to try this. If you like PF products and have aging skin like me, I would recommend this product.
First off I want to tell you what I look for in a foundation. Not everyone expects the same thing or has the same skin. My skin is olive (yellow undertones) and combination. My chin is dry; my forehead, nose, and cheeks are oily; and the rest is normal. I want to cover up my orange-rind looking cheeks, my oily nose (everything tends to slide right off), redness, and these little veins I have by my mouth (there's 3 of them together it's not noticeable until you get right up in my face; I'ms elf conscious about it). I want a foundation that lasts, barely transfers, looks flawless, covers the above mentioned flaws, and has a dewy-matte finish (aka for it to look like skin not makeup).
I am going to go over this by category:
-Color: Physicians Formula is always too dark or orange for me. This foundation is no exception. I bought mine in "light". The website says there's a "fair" but I didn't find it at the Walmart I went to. "Light" is a color better suited for NC/NW20 skin. I have skin that's a hair lighter than NC15. So this foundation tends to look a bit dark on me in natural lighting (artificial you can't tell as much). I'm not even sure they sell "fair" in stores.
-Finish: This is a matte finish but since I'm oily, the oily areas tend to make it look dewy-matte at the end of the day.
-Texture: I thought this would be a liquid. It is not. It's more of a mousse than anything. I think it has silicone in it and just a warning to acne-prone ladies: this will not work for you. I broke out like crazy.
-Coverage: This is pretty decent. It covers a lot while not getting too cakey. I'd say it's a light-medium to medium coverage.
-Application: I did not use the brush that came with this (it's a paddle foundation brush). Instead I used a stippling brush. I feel you had to use a lot of the product to cover your entire face. When paying $13 for a foundation and having to use a lot, it's not really cost effective. Kinda disappointing actually. Anyways I tried using my hands with this and it got cakey. So a brush is a must.
-Oil control: There is little to none with this. My oil started showing half way through the day
-Wear: I need a long wearing and pretty transfer proof foundation for work. This is not transfer proof but it is pretty long wearing. It can last 10hrs for me but with some minor powder touch ups for oil. Also it's really nice that it doesn't slide off my oily nose too.
-Packaging: I gave it a 3. I personally don't care for this. I wish it was in a jar or pump bottle. It'd dispense better than the tube (had to squeeze pretty hard to get a little out).
Over all: It's a decent foundation for those who aren't acne prone. For me this didn't work due to color & acne so it's going back to the store. I gave it a 3 over all 'cause someone could actually enjoy this. It's just not for me.
I really like this foundation and I have many in my drawer (drugstore and high end). This stuff goes on smoothly and really feels good on the skin. My skin tone is NW20 and I purchased this in Light, which is an excellent match.
ETA: I've been using this foundation a lot recently and I LOVE it! I'm adding to my rating. The coverage is good, it feels great on my skin and doesn't dry me out like a lot of foundations do. The pricing is awesome and this is a GREAT buy!
I have started to coupon some time last year and consequently have tried a lot of drugstore products. I absolutely love this foundation. I don't know if my skin will look younger over time but it looks really good when I wear foundation. I also use the Physicians Formula anti aging skincare and a green primer (with attached brush applicator which is a nightmare). I love all those products plus the youthful powder.
I got the fair - product is dry and orange-y. It kind of cracked on my face. The first day I wore it someone asked me if I was sick. Nice. this might work if you are a color match and have normal to oily skin, so for that I offer 2 lippies.