LOOOOVE this color and the product itself! It does NOT feel like a regular lipstick - it does feel like lip balm. I LOVE the color because it's not "overly" lavender, it has a shimmery transparent lavender color to it - perfect for any time of the day for me! I look great in lavender lipsticks, believe it or not, and I know not many people can pull the color off correctly. I wish they would come out with a light blue shade of this! :)
It goes on soooo smooth and creamy. I don't even feel like I'm wearing anything! This is DEFINITELY a line of lipsticks I do not mind wearing all day every day! I hope the others are all like this too! :)

I really wanted to like this color, but no. I'm asian NC30-35 (like another reviewer here), but unfortunately it didn't look very good on me. In fact, it made me look like a sick person. It looked like a faded purple color. I just don't get how it looks completely different on me than another girl I saw with my same skintone and all. I guess it really depends on your natural lipcolor? Really sad, since I wanted this color so badly.

love love love this lip butter. Before buying this i had been searching for topshops 'on the town' but sadly it was sold out on the website. when seeing the lip butter advert and the wide variety of colours available, i went into the nearest department store to give it a try. so glad i did, perfect for a casual day out or an evening event.

Gum Drop is a very cool toned, light lilac. It is a dupe of Revlon's Super Lustrous Lipgloss in Lilac Pastelle. However I pull Gum Drop off a lot better on my pale, warm toned skin as it is sheerer to adjust. Lip Butters are very moisturizing & tend to have a long wear. continued >>

I love this lip butters line but this shade is absolutely wretched on me. On me it is a tacky, shimmery lilac kind of color and it totally mutes out my lip tone. Awful, awful shade.

I love this lip butter, it moisturizes really well, goes on smooth. The lasting power is nothing to write home about but most products don't stay very long I tend to have very dry lips from using Retin A. I'm a NW25 with black hair and green eyes and I love the light purple with my green eyes. Sugared icing is nice as well but this my favorite.

First off im NW25 and I love this color. Its gorgeous. When I first put it on it looks amazing. It feels buttery smooth. But i dont see how this lasts for hours on people. Id say a hour later its gone.. no color. and I tried a MAC liner underneath.. nope. had to reapply over and over. I probably wouldnt repurchase just because I work at a bank I dont have time to touch ups.

I was really loving the lilac lip trend, althought it doesn't look good on 95% of ppl I see wearing it.

I bought this hoping it will give my lips a slight lilac tint. and that is exactly what this does. one swipe, and I have a gentle, light purple tint. it's moisturizing so it doesnt accentuate flakes and scars.

this is very light, so it can look differently on everyone. I have very pigmented lips with a rosy pink cool undertone.

it's perfect for a little unexpected and effortless oomph for me.

It has great pigmentation, texture, and subtle shine on the lips. However, the coolness of the color emphasizes my yellow undertone way too much. I can only pull this off on my paler days or else I appear sallow in comparison. :(

This is the best colour out of everything I own (I own & of them). I never thought I could pull this off since the lilac colour (I bought it only for the sake of collecting and trying out). I wasn't expecting much but I applied it and I fell in love!!
I am asian NC30-5 with pigmented lips and this turns out to be warm pinky-milky colour on the lips.
Not to mention the gorgeous tube colour and the yummy vanilla smell that I can't stop smelling. Definitely worth a try (i think it'll be harder to pull this off if you are dark-skinned), if you don't like it why not? It'll also look gorgeous on your vanity table :D continued >>