The youtube community has done it once again! Sucked me completely into a product that had so much hype with it that is so terribly mediocre. This concealer is absolutely nothing special. It has light coverage with a dewy finish, it creases, needs to be set with powder and doesn't last long anyways! This undereye concealer also costs $15 in Canada at the drugstore. 15 freaking dollars! Granted I have spent more money than that on a concealer but that is crazy expensive from a concealer you go through so quickly and doesn't do a phenomenal job. I can't lie and say that I knew exactly what would have made this concealer live up to my expectations but I expected a whole lot more than something that creases under my eyes and melts off my face like butter on a hot pan. The first week I had this I was crazy in love with it because it was my new product ladeedadeeda and then one day I woke up and just...reality hit me like a brick wall. This is not a good product, do not buy it.

in colour neutralizer --- even though its supposed to be applied for only DARK DARK circles as a base for the actual concealer, it does the job for me...
i didn't want to try other shades when I repurchased a new one because this colour just added a brightening effect for my skin.

So far, my favorite concealer of all time! Blends like a DREAM, covers my dark circles and makes me look awake. It's very light but at the same time covers pretty bad dark circles. I'm not a fan of the little sponge applicator but it gets the job done and helps blending too. Also, the price is great and overall, the best concealer I've found at the drugstore.

I like the concealer, it's great because it doesn't crease or it's too heavy but i have a love and hate relationship with the sponge. I don't think it's the greatest method because you loose a lot of product and it's not clean but sometimes in a hurry... it does the job .

I love this concealer! I've been watching all the hype on youtube, and reading about all the women that were in love with this...but I'd been reluctant to purchase it myself. I am so sad that I waited so long! This product is great! I will say that it can settle into my fine lines under my eyes, but after many hours of wear and nowhere near enough to make me look for a different concealer. I love this so much more than the Smashbox one I've been using. This is now my HG concealer and I pray that Maybelline doesn't discontinue it!

Best Concealer ever reminds me.of my Mac pro long conclear..its.really good last all day and Im never gona.buy a different brand I luv this one

I love this because it doesn't settle into my lines! Stays on all day and doesn't crease it gives a smooth finish!

I am really disappointed in this product. I bought this dark circle concealer because I had read lots of good reviews about it. Now that I've used it, I'm not sure how so many people could give it a good review. It doesn't cover well because it is a liquid and it goes on very thin. I've tried to "build it up", but it looks the same if you've used one coat or two. It also sinks into any crease/fold in your under eye area, making me look worse/older than I did before. The sponge applicator tip makes you waste so much product because it soaks up all the concealer, so if you try to use it to blend the concealer in, it just ends up wiping it away. Just an overall terrible product. There is a "neutralizer shade" that you can put under the concealer if you had bad under eye circles, but considering how the regular concealer goes on I'm not even going to try it. I'm giving up on this product, and will be going out to purchase a different brands solid under eye concealer duo.

Love this stuff and a bottle will last a very long time! I have this in fair which is perfect for my pale skin. I use this over my essence 16 hour concealer they work so well together. Gives a bit of a glow to the under area while providing great coverage. I like the applicator I find that's what extends the life of the product. When I apply this I do a triangle under eyes down to cheek bone. Blends beautifully and with my skin type which on occasion can get shiny it gives me no issues. I just wish the foundation worked as great on me!

If you're on a budget and looking for a good quality concealer from the drugstore, this is it. I find myself reaching for this concealer more than some of my high end ones. It's cheap, covers my dark circles well, blends easily, and lasts throughout the day without creasing. I love the sponge tip applicator as well, even though it's not very sanitary.