I am currently using John Frieda's Root Awakening line; however I used the Sheer Blond line for years without any issues. It is hard to speak to the highlighting properties, as I used it consistently for years; however my hair was soft and managable while using it, and I never had any of the issues other have noted with my hair being overly lightened, or feeling stripped. This shampoo is only meant to enhance your current color, and not actually make changes to it. I wouldn't hesitate to recommend this to others and will likely purchase again in the future if I get tired of the Root Awakening line.
I use this Shampoo in the Platinum to Champagne shade, on my hair that i dye using only a prelighter, and it really helps to make my hair look so shiny and beautifully coloured. I've found its important to use the right shampoo with the correct conditioner (ie. a highlight activating one) to give the maximum and best result! And I switch between this shampoo and the John Frieda 'Go Blonder' Shampoo, which I use as more of a colour treatment; to add natural all over even colour and a stronger natural lightening effect to my dyed hair. Then once i switch to this one again it makes my hair look so champagne and beautifully light, so the two Shampoos work great in alternation.
I've been using this shampoo for years. Seems like it brightens a bit and leaves my hair shiny.
I bought this product not with the intention to make my hair any lighter, rather it had the ingredients that are beneficial for oily hair. I really liked the fragrance it surely wasn't too strong. It foams nice and easily and my hair feels fresh and silky after washing. It definitely isn't too harsh. As well as it really works for my oily hair. It gives me nice volume and keeps my hair good for at least two days.
I definitely recommend this product for blond haired gals with oily hair. Only downside it's fairly expensive for a shampoo
i used it never liked it too heavy weighed my hair down and was hard to manage and the smell was horrible same with the conditioner it is dear but good if it works for everyone else his other stuff is good but i never liked this range i would not buy it again
I love this shampoo and its companion conditioner. It washes my hair really good and I have no idea why I ever stopped using it, but I won’t stop again. This is a shampoo that is supposed to remove residues that dull natural or chemically highlighted hair, it is not intended to highlight your hair. I think it is a great deal for the money and I like the packaging.
I have dark-ish blond hair and was using this throughout the winter when my hair tends to become even darker. This didn't lighten my hair at all even though I used it repeatedly and used up the whole bottle. I dislike the entire John Frieda line, including his Frizz Ease products and will not be repurchasing again.
This product does bring out your blonde highlights more... but I don't really like it as a shampoo at all. It doesn't lather, and dries out my hair, I HAVE to deep condition it after I use the shampoo or else it's really coarse and dry. The difference in my hair isn't really worth the extra pain of the conditioning, so I won't be buying this again.
I use this on my six year old daughter's waist length hair. (very carefully because this stuff will burn your eyes) She has beautiful dirty blonde hair mixed in with natural platinum streaks. People are always asking me if I streaked her hair..
Anyway, this shampoo really brightens up her blonde and makes it shiny. I also use the John Frieda conditioner on her and it takes out tangles in no time flat. It never dries out her hair either, but that might be because we wash 2 times per week.
Sometimes I use this shampoo to de-gunkify my hair once a month. I really love this stuff and what it has done for my daughter's hair.
I honestly haven't seen a difference in my hair color. But, funny enough, my dad was the first person to say, "wow, your hair looks lighter!" So, while the difference isn't dramatic, I guess it actually does work enough for even a guy to notice.
I just like this shampoo. I think the scent is very pleasant and sweet, and doesn't linger too long after showering. My hair feels softer, even in this dry winter weather.
I would buy this again if I found another 2 for 1 deal.