My first review! Let me start by saying (as a college student) I don't wear much makeup on a day to day basis (usually just concealer and mascara), so I don't have much to compare this to - but so far I love it. I'd been using Maybelline's Fit Me concealer in Light, but it still felt too orange at times (I could get away with it, but it wasn't really evening me out as much as I liked, plus it's hard to blend), so I went to Walgreens and picked up this, after recalling some makeup guru mentioning it. I went home and washed my face and tried it, and wow! A little goes a long way for me especially under my eyes. I have minor dark circles on a normal day, but when I tried this product I was running on two hours sleep and the circles were bad - but this product covered them flawlessly. It also took care of my usual redness around my eyes and chin, and the finish looks natural. For me, the Fair/Light color essentially matches my skin perfectly; it brightens and evens out, with much better blendability and coverage than the Maybelline Fit Me. So far so good - only time will tell if it becomes my HG, hence the four stars. If you are looking for very heavy coverage, this probably isn't for you, but for me it is just right.

Fab product, I love this. I have tried many other under eye concealers but this beats all of them hands down. It doesn't have as high coverage as other concealers, e.g.: the Rimmel Wake Me Up Concealer but it is really illuminating and is the only thing that covers my under eye circles. My only gripe is the packaging - I like the fact that it comes in a tube, but I think the brush attachment wastes product and is useless, because at least for me, I prefer to blend it with my fingers. All in all a great product, I'd urge you to try it if you haven't already.

Very good product as far as inexpensive concealers go. I got the Light/Medium and the color was perfect. Did not care for the brush applicator on the end and there wasn't much product in the tube, but I'd still buy this again. Good coverage, looks natural.

The colour comes out orange on my skin sadly ! :(

I really like this as a concealer; I have yet to use it as a highlighter.

I bought this in 245 Light, and it was the perfect shade for me (light/medium skin tone with gold under-tones). The brush was great and soft to apply under my eyes.

My only issue was the packaging. It was hard to get any product out at first.

My former HG concealer - but I still love it! I gave this 4 lippies because compared to the Rimmel Wake Me Up concealer, the coverage was a little less than I liked. Although for the 6/7 months I used it, it was perfect. Yellow toned and balanced out any undereye darkness and elsewhere on my face. Overall a really nice product for those who dont require THAT much coverage, and something to brighten up the face (which it really does deliver in that aspect) This also photographs beautifully for those who want to know :)

I have dark/blueish under eye circles, and this really brightens my eye area!
I bought the shade 010 Ivory, and it is a tiny bit too light, but that's just perfect to highlight and brighten under eye area.
It's creamy and rather long wearing and it doesn't crease on me. I usually apply one layer and let it dry, and apply another layer, and that is enough coverage for me!

The only con is the tube packaging - I've had this for maybe 1 and a half month, and I have trouble squeezing the concealer out of there, I don't know if there is anymore. In my opinion you get far too little product for the price (in my country it costs what corresponds of 12,19 US dollars!)
But I will definitely repurchase, I LOVE this concealer!

I picked up this item when walgreens had rimmel for 50% off and with my family discount it came out to less than $3! I should of got more!! well at first I got the light medium but it turned out to dark for me (nc32) so i returned it for the light, and its a perfect match! I was in love with the milani hd concealer but this one kicks its butt! I like how it does not settle on my fine lines and it does not cake up! It leaves my under eye area smooth, it highlights just enough. I also apply it on my eyelid and it looks nice. I just wished it has a tube form and not with brush.

I've been using this concealer for ever ! I love it. It looks like skin basicly. It covers redness well and lightens up the eye area. You can use it to high light your cheek bones to. I hate the packaging though but for 5 bucks I can over look it. I can honestly say I've always been satisfied with rimmels products :)

I'm mixed on this product because I had been using Amazing Concealer and it worked very well (but too expensive). The reviews caused me to want to give Rimmel a try. I'd give it 3.5 if I could because if you have dark circles, I don't know that this will do the job. It works ok for me but I would still like to find something more pigmented. The price is reasonable but the applicator is a bit odd.