I got this BOGOF and it is totally gorgeous. I know that the reviews are very mixed, so I didn't expect much. I must confess Kitten blew me away. Over primer (ELF, nothing special), it is a beautiful lavender with fine gold shimmer. A color that to die for, especially on green eyes (and probably brown, too). Yes, the texture is a little more powdery than say, Nutty, but I don't have any problems with it. I actually find the color very true to what it looks like in the pan. No, this is not a deep purple, its lavender. Yes, its very buildable, so you can get a definite color out of it or you can wear a light wash (both look great). I have absolutely no regrets...perfect for spring and summer.

even though this cost me 1.99$ at winco i wish i would have tried another shade. no color payoff and very glittery. perhaps i could use it over a matte purple and make it shimmery but ive got shimmery purples already. total miss from wet and wild :(

the color payoff sucks!! You could barely see it and it fades quickly.

Colour payoff is fine as long as you use a quality primer. It doesn't last however; I found it faded a lot throughout the day. I wouldn't buy it again.
And can someone tell me why in the world they make these little containers so difficult to open?!?!

This is my first WnW single eyeshadows. I got it in a swap and I requested it because I saw in a video by Sokolum, who is one of my favourite youtube gurus ever.
I own many WnW palettes and I am so impressed by their quality and pigmentation. However, this eyeshadow does not have a similar payoff and I am a bit disappointed by it. The color is absolutely lovely and pretty different from any other lavender/lilac I own because of the gold shimmer. When you apply it it's less pretty than in the pan. I usually combine it with brown/taupe colors because it kind of makes my eyelids look a bit livid when applied on its own. With warm colors it looks absolutely lovely. The problem with this color is that even with a good primer you need to pack a lot of product in order for the color to show, and still it stays pretty sheer.
But all in all I like it, especially in combination with other colors because it gives a nice golden sparkle to them. I would not repurchase anyway because I think there are many WnW eyeshadows out there which are way better than this.

When you applied this shadow it looks like a golden color not light purple at all

As others have said, this has poor color payoff. I applied it over a concealer, and it was passable, but the gold flecks are more noticeable than the color most of the time. Packaging is as cheap as it gets, and the shadow is inclined to break even with careful handling. There are definitely better violet/lavender shadows out there.

I really like this shadow...I'm a purple addict! I will say that you have to work a little harder to get the same color as in the pan compared to the other single shadows, but I still love it!

With a primer, this shadow will appear as it does in the pan. Gorgeous lilac with beautiful golden shimmer! If you use it with no primer though, it barely shows any color. Just some subtle golden shimmer, which actually isn't bad, just not the color of the pan. I'd recommend this color.

The payoff on this is pretty terrible on its own, and just ok over UDPP, but I found that Fyrinnae's Pixie Epoxy made it really vibrant. If you have a tube, give it a try before you throw out this otherwise meh color.