It is definitely creamier than Mac's fluid liner but I like it like that. I use this eyeliner to tight line and it does not disappoint. At $3 you can't go wrong. I bought it on sale so it was like $1.50 - such a good value!
This liner is simply great. I've gone through 5 or 6 jars already, and it is my favorite among the drugstore brands. For just $3 you get a good amount of liner in a nice little jar, and I even like the brush it comes with. ELF's liner is very creamy and easy to apply, and has pretty good pigmentation. I've tried it in black, purple and blue- black and purple are my absolute favorites. Purple looks gorgeous on hazel eyes.
What I love the most about this liner is that it lasts all day or night without smudging, flaking or transferring to your eyelid. I've worn it in cold, heat, humidity- no issues ever. For comparison- Maybelline's gel eyeliner doesn't perform nearly as good leaving me with smudges and faded color. If you ever wonder which one to get- go for ELF.
The only thing to look out for is making sure you get a fresh pot of this eyeliner- check before you leave the store, because once I got a pretty dry product and it didn't work so well. Fresh product adheres to the jar on all sides and is soft and creamy (should not have any sort of cracks).
Great product, great value. I highly recommend it.
I had high hopes for this because all of the great reviews and first impressions on this. I wanted to love it but it just didn't work for me. Pros: it is very creamy, dries fast, and it is very pigmented (I bought black). Cons: after an hour the eyeliner cracks and flakes off, my eyelids are oily so it smudges, doesn't last long. I had no use for it anymore and didn't want to throw it away so i sometimes dip a tiny bit with my angles brush and with a light hand, line the bottom of my eyebrows then use a eyebrow brush to blend it. Makes my brows nice and defined.
Woah maybe I got duds. I'm reading all of these reviews, and it seems like everyone is saying that theirs was too creamy. Mine was just the opposite. When I got it, it was so dried out that the entire product came out in one piece. I emailed ELF, and the sent me another. SAME THING.
Not wanting to waste it, and willing to pull some magical DIY experiment, I mashed it up into crumbly bits (it was that dry, yes). Then added eyedrops. Then microwaved it. It was kind of workable. I tried adding a little bit of vaseline (which I realize now is a big no-no, but I was in experiment mode). It worked, but then I had the problem everyone is describing here. It wouldn't stay put. So I had to set it with primer underneath and eyeshadow on top.
I was super bummed but the plum purple is a lovely deep purple, but dang... too. much. work.
I didn't expect much from a "cheap" brand but I decided to give this liner a try. I works well enough on my lid.. I tried it with MAC painterly paint pot and it stays on day. for girls on a budget or want to sqeeze a nickel I would say try this. I use it regulary
I've used this liner and it smears and makes eyes look like panda eyes, smears on bottom too after 30 min...no likey
The best cream eyeliner of all time. And for $3? Can't get any better than that
I have this product in copper, black, and midnight. I've already reviewed copper on its page here on MakeupAlley, but I couldn't find a page for the other two.
In general, this eyeliner is amazing. The texture is wonderfully creamy, and I received very pigmented eyeliners. There is no noticeable scent. As we know, E.L.F. can be hit-or-miss; some people receive "duds".
Let me give an example--if I wear this eyeliner, shower, and go to sleep, the next morning, it's still perfectly applied. Okay, there is a bit of smudging, but that's only to be expected, and it could be much worse.
I highly, highly recommend this product--it's long-wearing and looks amazing, and it's easy to apply.
I love how creamy this is and rich in color but it dries fast and flakes easily :(
Ive had the ELF cream eyeliner in the color Black for about two weeks now and I really like it . it glides on to my eyes really soft . stays on for a long time and doesn't really bother my eyes or anything like some eyeliner . Great price and the pigment is really good too :)