Love love love this mascara! I can say that this is the only mascara I end up keeping after trying all other brands. I can't go a day without it! I heard many negative reviews on this mascara, but I don't seem to see anything wrong with it. It lengthens and thickens my mascara and keeps my curls up! When applied it does not clump up!!
I adore the packaging! Personally there is no cons to this mascara! I love it!!!

Really good mascara, I usually wear it when I know I have to be out during a long time and with no time to touch up my eyelashes. It's a stapler!

I normally use Max Factor Lash Extension Effect in Brown/Black so for my upcoming wedding I went to buy the same in waterproof, but found that they only make their waterproof formula in Black. Turns out all the major waterproof mascaras are only in Black. What is up with that? Anyway, I use the Max Factor because it lengthens, separates and curls - very natural, no thickening - and it contains no paraffin or 'petroleum distillates'. Well, after running from counter to counter trying to find a Brown Waterproof mascara I found this one. It claimed to do the same things as the MF and it had no paraffin or 'petroleum distillates' (unlike the one at Chanel) - hurray. And it delivers. It's gorgeous. It is natural and lovely and lasts all day. It's £22, so I'll only be using this when I really need waterproof because that's pretty pricey, but I've got my wedding day mascara - YAY!

I bought this mascara because its waterproof and i needed a good waterproof mascara. I had no idea just how amazing this mascara is. It does not flake, smudge, clump, or anything like that that. It doesnt really give you huge fake looking lashes, but instead gives you a more natural defined look, which i love!! This is my HG mascara for the summer, when i spend all my time outdoprs and need a reliable, natural looking mascara. I dont normally wear a lot of makeup, mostly just mascara, and this mascara made my eyes look gorgeous and really flirty! Expensive, but entirely worth it. Its also great at lengthening.

At first I really liked this mascara, but after awhile it was just average. I do like the fact that it washes off easily with your regular face wash, however for the price, it just doesn't do justice.

I have been using this mascara for almost a year and its my HG. I was trying out many other brands (Revlon, Maybelline, Lancome etc. and Dior "Diorshow"). However all these mascaras gave me flakes or smudges, sometimes at the end of the day I found mascara dust under my eyes. Until I got this amazing mascara. Iconic Extreme is absolutely fabulous! I love it. I got it in black and have been using for more than half a year. This mascara dooesnt give me too much volume (which I dont need) and there are no flakes or smudges ever! It stays on perfectly - even if its not waterproof. I will repurchase it soon.

This is ok if you want a very natural lash tint. It separates well and adds a touch of color. But I like my lashes big and dramatic and this was just not in that category, no matter how many coats, primer, etc.

I went from Shu Uemeras basic mascara to Diorshow Iconic. This mascara is beautiful, and makes my lashes long. I wouldn't say that it keeps the curl of my lashes curled, but it doesn't pull it out flat either. I think it is a great dramatic lash, and it stays put ALL day and night! I can even reapply later in the day, and it still looks great without clumping. No flakes or smudges, I don't mind this product. I have yet to find my HG. I was advised to purchase this item by the sales guy at Sephora, he tisked at me when I try to buy a YSL mascara.

I got the non-waterproof Diorshow Iconic. The mascara goes on very black which looks beautiful for my already black lashes. When paired with the new version of Shiseido's lash primer, it looks neat, long, and polished. (As a comparison, Mabelline's Full N Soft gives a softer more natural black, whereas Iconic has an obvious stark black.) It does not have a dramatic false lash thickening effect and the mascara wand doesn't grab onto my lashes well. However, even with the crappy wand, the mascara coats evenly on my lashes by sheer contact. I can also layer two or three coats without clumping or dropping curls. I use UDPP on my under eye area, which prevents the mascara from smearing on my skin. This is a must to avoid racoon eyes when using this mascara.

I was looking for a dramatic waterproof mascara since I live in areas with lots of rain and snow and I was only moderately pleased with this product. It is waterproof and the color stays all day but not the shape and curl of my lashes. It's also quite drying, I think because of the waterproof formula. I've heard that the regular Diorshow mascara was good so I thought that the waterproof version would be good as well. I'll definitely be trying a different brand once this one runs out.