The formula is a bit wet, but I've let mine dry out a little. This mascara is one of my favorites. I've recently rediscovered this after trying so many other mascaras that all failed me. I have it in Carbon. It really just elongates, separates, and adds volume. On me, it looks VERY natural. Does not flake, not crunchy (I can touch my lashes and they still feel really soft). I really like this mascara. It runs around the same price as any other drugstore mascara. Definitely worth the money. Will repurchase. Probably in a different color because it sounds fun.

I bought this in Electric Blue and didnt like it at first. I think you have to play around with it and it is GREAT!!! It makes my brown eyes look beautiful and it is soooo fun. I think you have to go a little crazy with it to get the full BLUE effect. It is so fun! I love it:)

Worst mascara EVER. Packaging and price looks nice but don't be fooled. This thing flakes so much that mascara bits will irritate your eyes. It smears really badly as well. I will never buy hard candy mascara again.

I was really sad when I used this. It didn't do anything to my lashes other than run off of them.
I kept using it in hopes that maybe it was just the weather but it wasn't.
I would not buy again.

I love Hard Candy products but this didn't work well for me.. It didn't volumize at all!! I have long lashes and they curl easy but this mascara didn't work for me at all.. It didn't separate and made my eyelashes stick together.. It was thick and hard to get an even coat on my lashes.. I will be sticking to my Maybelline One Coat mascara..

i was really surprised w/ this mascara. i tried hard candy's 'curl up and dye' mascara, which sucks, so i was skeptical about this one. it gives my lashes nice volume & length. my only complaint is that the formula is very wet, and takes a long time to set. also, i can't wear this on my bottom lashes because it tends to fade off and by the end of the day it looks like i have horrid under eye circles lol. but overall i'm pretty happy with this product :) continued >>

gr8 product bought it in a purple and a black the black worked well but quickly fell short in camparison to the purple i use lotz of purple on my eyes cuz i have hazel eyes and purple reflects lighting so it worked rly well makes ur lashes stick togeather if u dont shake the brush while applying

This is maybe the second mascara I've ever tried, my mom's covergirl stuff being the first. It works great! I've heard of people who go all over on the hunt for the perfect mascara, but I don't think I need to. I love this. It can be a little clumpy sometimes, but not bad at all.

I was not too crazy about this mascara at first. However, after a couple of days of usage the formula thickened to the perfect consistency where I was able to build more volume with each stroke. It lasted all day and washed off easy with eye makeup remover. Maybe it was because I was using it everyday, but I did have to replace it sooner then I thought (the formula became too thick and a little clumpy).

I bought this in Mudslide a couple months ago. I have only used a few times. The formulation is very wet and the brush does more for lengthening than volumizing. I actually like to use this on my lower lashes due to the size and shape of the brush. It wears nicely and washes off easily. I would probably try this in black if I purchase this brand and formula again. I love the cute packaging.