I always had a problem with eyeliners ever since I started wearing makeup. That soon ended when I started using these! These eyeliners stay put no matter what; crying, sleeping, and even working. I've fell asleep with this eyeliner and it's looked perfect the next morning. The price is a little steep with $20 a pencil but the smoothness and the durablity make it worth it. The colors are very bright and stand out, while the blacks and browns look great with a smokey/natural eye. These are so worth it!

Yes! Yes! Yes! Amazing! Amazing! Amazing! For years, I have searched high and low for an eyeliner that would stay put on my waterline. I actually stopped for a while and gave up. I didn't think there could ever be anything out there that would not smear and last long. But lo and behold, I went to Sephora to request for a sample of a tinted moisturizer, not even looking for an eyeliner, and there it was - the Urban Decay 24/7. I picked one up, drew on my waterline and left the store. When I got home in the evening, I looked at myself in the mirror, and the eyeliner was still on my face! It did NOT smear at all! I went to Sephora the next day and I had to buy iit. I'm wearing it right now, and after 8 hours of work, it's still on. No smear, just perfect. Yay! Finally, I found my holy grail!

the colour and pigmentation of these pencils is fantastic, the range is pretty good but there aren't many matte colours, or any that aren't crazy glittery/shimmery/sparkly. i have a RIDICULOUS amount of these pencils, all different colours and none of the COLOURS disappoint me, but i gave these a 3 because i really don't think the formula is very good. yes, i do have extremely oily eyelids and don't use primer, but i still expected more out of these! on me they didn't smudge very much but by lunch time, it was almost gone! and it doesn't last 10 minutes on my waterline. which makes me so sad. i wish these worked as well for me as they did everyone else.

** stray dog is the one exception! im totally in love and dreading the day i run out, i wish they had made it part of the permanent line!! ill miss it so much <3 continued >>

I really wanted to love this because of all the hype I hear on them. I picked 2 up at Ulta when I had a 20% off coupon and got the colors Zero (Black) and Demolition (matte, deep brown) They are nice, creamy and pigmented. My problem is that they don't last at all, especially on the waterline. I'm lucky if it last 5 minutes before it starts to fade. I'm very dissapointed and will never repurchase or recommend to anybody.

Pros:
+Stays put all day,
+(Usually) doesn't smudge even on the waterline
+Great selection of unique, pigmented colors
+Easy to use even for beginners
+Lasts a long time even when used daily
+Multitasking product - can also be used as an eyeshadow base
+Works well for simple looks or more intricate like cateye/winged liner, etc.

Cons:
-Spendy at $19 a piece, but sometimes they come out with sets of minis that are a better deal

I love, love, love these! They last and last, even on my oily skin. HG :)

While I love how easily this eyeliner goes on, it comes off just as easily.. within hours it's almost completely gone!! wtf!! Maybe it would work if I put eyeshadow on it. Pretty worthless :( I had it in Bourbon

For me, this eyeliner did not work. It would smear off almost instantley!

The only thing these liners have going for them, in my opinion, is the gorgeous and unique range of colours. But speaking from my own experience, there is nothing "24/7" about these. They smudge and they smear. Doesn't matter if I use an eye shadow primer or not; doesn't matter if I set with powder shadow or not (and I feel that anything that touts itself as "24/7" should NOT require this step). Doesn't last on my fairly normal lids and lasts even less on my waterlines. I envy those who get good wear from these but to me, they're an overpriced, over-hyped product that doesn't do what it says it does. AND you have to sharpen them (something else I HATE but am prepared to live with for a good pencil liner...like GOSH Velvet Touch liners).

Great colours, smooth application, long lasting, easy to use. What more do you want ?