To start off, let me just tell you about my hair. It is thick and wavy, very oily at the roots, and a bit dry and damaged at the ends. I've been using tresemme shampoo but it wasn't really doing much, so I got aveeno. It was a bit expensive, $7, but I wanted something new. I was scared at first because the shampoo is white, and it made me think there would be residue, making my hair more oily. Surprisingly it washed out very easily, despite the huge lather it built up. The smell is subtle hut nice, I wish it was a little stronger. As for my hair, it feels pretty amazing after just 2 washes. I could tell there was a difference right away. Now my hair is feeling extremely soft and fluffy. I would say it's worth the price.

I have always loved the Aveeno products and although the shampoo is a tad pricier than other products on the market, I decided to try it. A little definitely goes a long way, though with hair as long as mine it won't last as long as it will for some people. If you don't mind the price, it's definitely worth trying.

I love it! I color my hair a lot and my hair was sooo damaged but now my hair is so soft!!

I love this shampoo, it leaves my hair really soft and clean, but i find it a bit pricey for a drug store shampoo

This shampoo fixed two years' worth of serious damage in just TWO WEEKS. I'm amazed. My hair is light and bouncy and actually looks and feels healthy!

The shampoo is quite watery, but you don't need much. I cover my scalp and lather. By the time it stops lathering, you're done. Rinse it out and you're done. It has a very clean smell that I didn't like at first, but I've come to love it. I recently tracked down the conditioner and have begun to use it - I'll update in two weeks on what the conditioner+shampoo can do.

My only problem is how much it costs. I doubt my shampoo in one city and then flew home to another. When I went to Wal-mart to buy the conditioner, my mother took one look and said I was going to have to buy something cheaper... so I actually have to get a job in order to continue using this line. Considering I'm a High School student, this is far from ideal. I'd really love it if this line's price could be lowered from $12 a bottle to around $5 a bottle. This bottles are pretty thin and go fast - at least for me!

Best shampoo I've ever used - and that's including all the 'high-end' expensive ones. Makes my hair super manageable, soft, light-weight, and shiny-smooth. I've given up trying other shampoos because I always end up coming back to this one :p

Love this shampoo! :) It's a little expensive, but for the results that I get from it, TOTALLY worth it :)
I have really... thick, wavy/curly and some part of my hair are straight, it's a little confusing :p I couldn't find any shampoo out there that was thick enough to keep my hair hydrated, since it was so thick!
Then I tried Aveeno Nourish and Moisture shampoo, conditioner, and even the leave-in, since they were all on sale at the drugstore.
Never changing shampoos ever again.
My hair feels... amazingly soft! Like I never thought my hair would be this soft ever! It's so shiny now! I'm in the middle of summer break, so I went to live my sister over the break, who lives like six hours away from I live. I've been using this for about... a month now, and when I came back to town, all of my friends stared at me and asked what I did to my hair!
This stuff works like a gem! I love the thick texture to the shampoo, conditioner, and even the leave-in conditioner!
Before, I hated how frizzy my hair was, I actually considered getting it relaxed... Thoughts have been completely changed! :)

I used this shampoo at my bf house and I quickly went to purchase my own. It smells lovely and it moisturizes my wavy fine hair without weighing it down. I even use it when I have to remove curl cream out of my hair. It leaves no residue.
I will continue to buy this shampoo with matching conditioner in my rotation. I also have noticed fewer splitends.

I bought this based on the reviews here. And I have to say, this did not live up. It came out watery and did not provide the coverage thick hair like mine needs. Actually did the opposite and dried out my hair.

I bought this pretty much randomly while on vacation recently. The hotel shampoo was taking a toll on my hair, along with a week in the sun/poolside. This was the first "travel size" bottle of shampoo I saw so I grabbed it along with the conditioner. What a pleasant surprise! After one use my hair was so restored from its frazzled, frizzy condition. The shampoo feels good, has no annoying odors (I'm not a fan of highly scented or candyish shampoo) and rinses out nicely. My husband loved it too and specifically commented "What is this new shampoo? It's great" (How often does a husband care about that type of thing?) I'm now planning to make this my everyday shampoo.