I am amazed at how great this foundation looks on my skin. If you have large pores and are looking for something to minimize them, then this may very well be what you're looking for. I applied the True Identity in the Light color and while it looked frighteningly dark on my foundation brush (I used my EcoTools Foundation Brush available at Walgreens for $5.99), it cleverly lightened and disappeared into my skin leaving it even toned and airbrushed. It camouflaged my imperfections (you may have to use concealer to hide more noticeable blemishes, scars and old acne marks) and redness very naturally. My skin, but better. I finished off with a light dusting of the Boots No. 7 Stay Perfect Loose Powder in the portable version with its built in brush in Translucent. The result was simply wonderful and it feels weightless on my skin. We'll see how it holds up during the day but for now, I'm enjoying the way it looks and feels on my skin. For reference, I am fair skinned with slight yellow undertones and wear New Ivory in other Boots foundations.
If you have a problem with large pores and you don't need too much coverage, then this foundation is for you! I honestly couldn't believe how much this foundation diminished my humongous pores when I applied it for the first time. Granted, you will need to use a separate concealer for spots and circles....but for pore minimizing this foundation is phenomenal. I am fair-medium, NW20-25 depending on the time of year, and I find that the Light colour blends very well with my skintone.
Boot's is usually top on my list with their products; but not this time.
I liked the texture of the finish, very 'powdery', which I think would be wonderful for summer. But now, without a tan and during the cooler months, it almost is a bit too powdery. The color matched just "ok"with my olive tones, but, as stated by a previous reviewer, the coverage is lacking. It seemed that every little imperfection showed up. In addition, a week after I started using it, I had several new pimples! Oh my.
Bottom line: If you don't have sensitive skin & are looking for very light coverage, you may want to check this one out. Otherwise, I'd steer clear. continued >>
Ok, at first I thought I had found my HG. There are some great things about this. It does go on very smoothlty and feels like nothing is on your face. I can't make this work for me though. I always wear sunscreen on my face and when I put this over sunscreen it really showed every llttle dry patch on my face that I never knew I had. So, I decided to wear it alone at night, but for night it doesn't give quite enough coverage and looked a little greasy in one mirror. Maybe the trick is to use at night with a pretty heavy, but natural looking powder on top. Will try that next and report back. Also, it may have broken me out. I got a horrible, month long lasting undergrounder and it may have been from this, not sure.
I am multi-racial and have a really hard time finding things that work with my skin (which has yellow undertones)... and this stuff is amazing. The lovely, neutral shades really do work on almost anyone. It's my wintertime staple. I used to have a friend send it from Europe and it's about 18 Euro over there so I was psyched when Target started selling it for 13 bucks! This foundation is nearly invisible, but it makes my skin look naturally almost flawless. I tried using it with a primer and it got smeary and weird, then I realized that the silicones in it act as a built-in primer and protects my skin in the winter. In the summer, when my face is oilier, I switch to mineral foundation which acts more like a blotter, but go back to this foundation in the evenings or on those days when I want my skin to look extra-good.
Amazing! Great for large pores! I've tried almost everything to hide pores and this with a fine milled powder over looks flawless and undetectable! You can't tell you're wearing foundation!
Update...You can order "Extra Light" from www.cvs.com If you have fair skin this color if for you!
Still in search for a replacement for my beloved Biotherm Aquasource tinted moisturizer and decided to try this based on the great reviews. Unfortunately I was not paying enough attention to the label because I realized after I got it home that it was LOADED with silicones, which tend to irritate my skin. Still it was only $12 so I figure, give it a shot. It's a little weird to apply because the silicones give it a very dry texture. I liked the initial look and went on some errands. A couple of hours later I noticed redness and my skin felt very dry. I think this could work on someone who isn't quite as sensitive to silicones, and it does seem like a quality product. Also, the packaging is great; for those who say they can't tell when they're running out, I would recommend that when you get near the end and it won't squirt, just cut the end of the tube (the crimped end) and store it in a plastic zip bag, which is what I used to do with my Biotherm. Anyway, to sum up, silicone city, if you're okay with silicones, go ahead and try this one, it's comparable to higher end stuff. If you're sensitive like me, stay away.
Love love LOVE this product. To start off if you're looking for a full coverage product to camouflage some serious skin issues this is NOT the product for you. But if you want a light natural finish this product is worth a try. I am not very make- up savvy so the hardest part for me is always finding the right shade. This product matches EXACTLY. I use the light shade and it works perfectly, summer or winter (though my face barely tans). I put on the Boots mattifying make-up base before I put it on and it stays all day. For the beauty novice its a an easy way to looked polished day or night. I got it for $13 at Target. Well worth it when you consider all the wrong shades you buy and throw out after one use.
I have tried my fair share of tinted moisturizers, sheer foundations, etc and they have all turned my face into a greasy mess and completely accentuated my large pores and blemishes, or turned me orange or are too light. But this goes on seer and matte and the Light shade is perfect for my light NC30 skin tone (yellow undertones). It is light coverage but it's a perfect "everyday" foundation for me. I feel like the coverage is adequate for a natural look. I have uneven skin tone with redness, old acne marks and this really blurs all of that without looking fake. Feels like nothing on the skin too. I still use my EL Double Wear light for more coverage on some occasions. I was soooo close to paying big $$$$ for the Armani till I found out about this and I'm so glad I got it! Not to mention I don't have an Armani counter near me and Target is just down the street! My experience with this matches what everyone said about the Armani but better price tag. Lasts throughout the day, I don't get shiny, love the light-weight tube packaging, looks like my skin but better, just love love love!
EDIT 6/1/09: I am still loving this so much I had to write again! I have been using this everyday the past month or so because of the natural coverage and concealing powers for my large pores! It's the best! I do have to use concealer under my eyes, and around my nose, but the finished product looks so natural and lasts most of the day (one powder touch-up for shine). I'm almost finished with my first tube and I will repurchase!!!
Long story short: I didn't really like this foundation.
I've been lemming Armani's FF for awhile but I found out here on MUA that this is almost an exact dupe of it. So I figured for the price, hey why not try it. The texture is very light and weightless and almost equal to the consistency of Pure Luxe's cream eraser. It comes in three shades, and I picked Light - which upon application comes out real dark but as the previous reviewers have said, blends and matches beautifully. I'll give the product some lippies for that.
But the *huge* part that I don't like about True Identity is its coverage. I typically expect foundation to even out skintone and provide some sort of coverage. Now, if you're expecting the same - this foundation is not for you. True Identity provided absolutely no coverage for me, and my skin is pretty decent except for a few acne marks here and there which usually gets covered by foundation alone. I guess it blended and matched too perfectly that there was barely any coverage. I guess this can pass more for a primer than a foundation, really.
Another big gripe for me is that this product has quite a bit of 'cones in it and sad to say, it drove my skin crazy and blocked my pores. My skin is fairly tolerant to silicones so knowing this, I had no idea that it would affect my skin this much. I had to return it and get my money back. Definitely not impressed with this one, Boots! continued >>