Does what it says, "no smudge"! Unfortunately it's also very difficult to remove, almost worse than some waterproof formulas, for that reason I will not repurchase (though it looks great, it's not so special that it's worth the amount of difficulty removing it at night)
Great mascara. Makes my rather short and sparse lashes look a lot thicker. Doesn't smudge.
It made my eyes burning, although I don't have such a sensitive eyes.
I so wanted this to be my HG mascara, but alas it wasn't to be. It worked really well for the first few weeks I used it, but it dried out really, really quickly and turned into a clumpy mess after about a month of use. After a couple of months, it was starting to flake off during the day as well.
Dry, clumpy, makes my eyes itch. Yuck - I am returning this.
For the past couple of years, I've exclusively worn tubing mascaras, as they hold up better an any other formula on my oily, squinty eyes. This is the one I have repurchased most often. Paired with Diorshow Maximizer, this mascara gives me longer, dark lashes that don't fade, flake, or smudge. Removal is easy with regular facial cleanser and a little extra massaging. This does have a slight tendency to clump, and multiple coats isn't a good idea, but the performance is fantastic. One of my two favorite long-wearing mascaras (the other is DHC Perfect Pro Double Protection) and I've tried a bunch of them, including Stila Convertible Lash, Cargo Better Than Waterproof, Too Faced Lash Injection, Kevyn Aucoin The Mascara Volume and The Mascara Curling, Becca Ultimate Mascara, Pop Beauty Peak Performance, Blinc Kiss Me, L'Oreal Beauty Tubes, Imju Fiberwig, Tiny Sniper and DJV Beautenizer, Clinique Lash Power, High Impact Curling, and Lower Lash mascaras, Trish McEvoy Volume Mascara and Curling Mascara and Fairy Drops Scandal Queen. I have not tried Kanebo, Mirenesse, FACE atelier, MAC Extended Play, or others.
This is a fabulous mascara. I have pretty sparse shortish lashes and it does a good job of lengthening and volumising without unsightly clumps. Lasts all day, doesn't smudge. I like the thin applicator too, easy to wiggle on bottom lashes.
I love this mascara! It stays on all day, doesn't flake or smudge, or worse yet--just sort of disappear. I can get great coverage with just one coat, and if I want to look like I am wearing false eyelashes, I can go for a heavier application. It stays on as if it is waterproof, but comes right off with makeup remover. Will absolutely buy this again.
This is an extremely good mascara with a couple of nonfatal flaws. I like the volume and the length I achieve from one coat of this, and I love the staying power of it. It acts like a waterproof, yet removes like regular mascara, which is gentle on the eyes and the lashes. However, I don't like how long the brush is, and the formula makes my lashes hard and brittle to the touch, which makes me worry about damaging my sparse lashes. Overall a good product though, and I would repurchase.
Holy Grail Status for me! No smudging, no flaking, can be applied quickly, can be taken off with just about any remover. EL, thank you for getting this right. The brush is a little long (don't get that part, the human eye is only so wide, lol) but I'm not mad!
It also does a fair job of thickening, IF you use the "wiggle at the roots" trick when applying. The nicest thing of all about this mascara is the fact that if can be applied quickly and there's no need for multiple coats. It goes in smoothly, stays in without flaking or smudging. This means I can depend on it and that's one less thing to worry about.