This is my favourite gel liner. The texture is creamy enough so it doesn't drag along my eye but the creaminess doesn't mean it smudges like crazy. I've had mine for about a year and a half and it hasn't dried out at all. I heard somewhere that you're supposed to keep these kind of products upside down to prevent them from drying out so who knows if that's helping too!
My eye shape is such that my eyelids fold over which then covers the majority of any liner applied. This can be annoying cos I get really oily lids and hence eye products smudge and crease really badly on me. However I find that if I do a nice, thin winged out liner I get minimal smudging and creasing. If I've been wearing this for pretty much the whole day, it's only towards the end that it starts to smudge on the outer corner and underneath my eye. This is very good considering how oily my lids get.
To apply the gel liner, I use the small eyeliner brush that comes with Maybelline's gel liner and it works really well. I need a small tip brush to apply gel liners otherwise I can't do it properly! However, I did buy MAC's 163 brush and though I'm still getting the hang of using an angled brush, I think in general, this gel liner would be very easy to work with regardless of what kind of liner brush is used.
I also have a small gap in my eyebrow where hair just doesn't grow. This liner is pretty black so I just take most of the product off the brush to lightly fill in the gap. I have black eyebrow hairs so this would obviously not working for everyone. But for anyone who has black eyebrows with a few random gaps to fill, this works great but just remember to use the product very lightly to give off a more grey-black colour.
I purchased Bobbi Brown's liner in Hong Kong so I can't remember how much I paid for it. However if you were to buy it here in Australia, it would cost $35 which isn't too bad considering how expensive some cosmetics can be.
I haven't even thought about repurchasing this since it's lasted me such a long time. I don't wear eye makeup very often and after one and half years, have only made a small dent in the product.
I had this for a long time but I never used it because I preferred a softer black. But I found when I wore dramatic eye shadows, the softer black didn't really stand out a lot, so I wanted something darker and more dramatic. I discovered this sitting around and tried it out. Although I like BB gel eyeliners (and I think maybe they were the first, or one of the first, to put these out on the market) I prefer MAC Fluidlines. Fluidlines are creamier and easier to apply, and both wear like iron and are water-proof and smudge-proof. I find that BB, however, tends to flakes off. And also flakes of it fall into the eyes and irritate them. I've since discovered Essence black gel eyeliner and use it instead of the BB one. It's actually better, it doesn't flake off. But still kudos to Bobbi Brown for introducing these to the world.
By the way, for those of you who have problems removing this with makeup remover, use OIL instead! I always use oil (sweet almond, coconut, even baby oil will work), just rub it all around your eyes wherever you have makeup, let sit for a couple of seconds and wipe off with a dry or damp wipe/cotton pad/tissue. It will just MELT OFF like a dream!
My favorite eyeliner for daytime. Applies on smooth with the matching Bobbi brown eyeliner brush. Kind of melts in with my eyelid, which makes it look much more natural and graceful for the daytime. Also, it really stays on for a long time, all day. Doesn't smudge or grease off, I love this eyeliner. Also blends in really naturally with eyeshadows. I also recommend the other colors for their long lasting gel eyeliners. Natural looking is the best way I can describe this line.
Honestly cannot see why this is a HG for so many people. I've been using this for a few months now. While I like the effect this eyeliner gives, the effect only lasts for the first two hours I'm out. After that, the eyeliner somehow transfers from my upper eyelid to my lower eyelid (I did not apply any on my lower eyelid at all) and leaves me with panda eyes.
With a good eye primer (I'm using Etude House Proof 10 eye primer), this lasts longer and transfers less. But before I started using eye primer and just used normal primer for my eyelids, I would sometimes go home at the end of the day with barely any eyeliner left on my lids and a whole panda circle under my eyes. And the worst part is, despite cleaning my face thoroughly with make up remover, the next day I wake up to find another smudged black line on my undereye. Feels really bad for my tender under eye area to keep cleaning it with make up remover but its the only way to get the black stuff off!!
Given the price of this eyeliner, I expected much more from it. I'm going to look out for Japanese or Korean brands instead.
This is the best gel eyeliner I've used and I've been wearing eyeliner daily for about 10 years. This product is creamy and applies easily, never tugging at the skin. what I like most is the fact that is really does last all day even if you manage to get your face wet.
A great alternative is The L'Oreal Super liner 24H Waterproof gel eyeliner.
I have a love/hate relationship with this. I've had this for 7-8 months now and I waited until I used this a whole lot to review it. I've been using gel/cream type liners almost daily for around six years so I think I'm pretty knowledgeable and experienced with them. I've used gel/cream liners from many brands such as ELF, MAC, Smashbox, Tarte, Jane, Stila, Sonia Kashuk, L'oreal, Wet N Wild, etc. I LOVE how smoothly this applies. It just glides very easily and it's easier to make nice crisp lines compared to other brands. It's perfect for a winged eyeliner. The pot has not dried out at all and I've had it for a long time now so that's a huge plus. I've had many other gel liners that would dry out within 3 months. It is also super dark compared to most gel liners I've used. You have to layer it a bit but the result is amazing. You get a true black with this stuff. Now onto the bad part...this stuff transfers! I have dry eyelids...I have zero oil on my eyelids but everytime I use this, the product transfers to my undereye area right around the outer corner (I normally do not use any eyeliner on my undereye area). It happens every single time even on a cold day when the weather is not an issue. It wouldn't be such a big deal to me if the transfer was minimal but it's pretty obvious...even my sister pointed it out to me before and she's is not a makeup person...she doesn't really pay attention to anyone's makeup. It also does not last long on my waterline either but I wasn't really expecting it to anyways bc most products just fade from my waterline. Overall, I don't think it's a bad product but it doesn't live up to its rep. I would not buy this again due to the transferring.
I hated this product. I've been using it for about 4 months of and on and I just really dislike it. I don't find it very pigmented at all, I usually need about 3 layers to get a nice black line. It doesn't stay on for more than a few hours. It smudges. The pot dries out really quickly. If I do a wing it normally disapeers in a couple of hours.
For the price and the hype I'm utterly dissapointed.
I don't know why many people claimed this stuff is their HG.. I find this product smudged easily and make my eyes like panda (terribly ugly) after wearing it for only 1hour..
It doesn't long last, dries quickly and it's very pricey too..
Well, maybe my eyelid is very oily so this product doesn't work for me.. I prefer japanese brands for my eyeliner such as k pallette and kiss me heroine, it's cheaper and long last even for my terribly oily eyelid..
I was expecting more from this liner, staying power isn't great, the color wasn't very dark and smudged. I've tried macs black track, clinique and this one. The order in which I liked them from best to worst mac>clinque>bobbi brown
I can officially declare this my HG gel eyeliner after test driving other brands from drugstore to high end dept store competitors. It's not the deepest and glossiest black shade ever, but it does glide on easily, doesn't require a lot of drying time, and once it sets, it lasts through my entire 8hr workshift with the barest hint of smudging on my lids. I never get the lower lashline/racoon-eye transfer with this product either which is also a huge plus. I love the selection of colors - everytime a limited edition one comes out, I snatch it up, since one pot lasts me such a long time.