It's a very natural mascara. There is nothing "fake" looking about it. I bought it in brown and use it for natural day looks. It doesn't clump and looks nice. I prefer bolder mascaras, but if you are aiming for natural, but a little better, this is a great choice.
This is my every day, go to mascara and has been for many, many years. I have tried many others but always come back to Full and Soft.
I have longish, but not super thick lashes. I hate hate hate mascara as that make you look like you have clumpy thick tarantula legs instead of lashes. This makes your lashes Full and Soft, just as the name says. Natural and glossy and long. Two or three coats, brush through well with a clean old mascara brush and we are good to go. I don't use waterproof mascara except for weddings and funerals, and the regular water washable Full and Soft wears extremely well. It doesn't flake under my eyes like Loreal mascaras, and is easy to remove, good for my sensitive eyes. My next favorite is Clinique High Impact, which is almost always included in their gift-with-purchase. But I have not found that paying the triple price tag for a HE mascara has been any better than my old faithful Full and Soft. I buy it on sale and have one to spare, should they ever discontinue it.
The packaging is fine. Nice plush brush, which I clean and use as a new lash brush when I finish a tube.
This is my all time favorite mascara for everyday use. For me, it gives a full and natural look, my lashes but better. This isn't the mascara I reach for when I'm going out or when I want some glam but it suits me well for work, church and soft makeup looks.
This mascara is a tube of magic! The tubes you will find now are rather boring in design, but do not be deceived, it's HG worthy. The tube is silver/gray and the wand is very nice because there are many bristles that remind me of a toothbrush almost. I think since there are so many bristles lined up so neatly, it is able to evenly distribute mascara on every lash. I got the mascara in black and it's waterproof. The mascara doesn't clump and it dries quickly. It looks very natural and gives length to my lashes, but not an unreasonable length. It really wakes up the eyes and the formula lasts throughout the day even when I am working and even when I use eyedrops. I just really love this mascara and I will keep it in my mascara rotation. I like having two or three at a time for any look that I want, but I use this one the most. I'm more of a natural girl, so this is the mascara for that kind of look.
Maybelline Full 'N Soft has been a staple product in my mascara arsenal for several years. I purchased this product in Black and Brown and love to use this on a daily basis. I first discovered it when they discontinued Sky High Curves (R.I.P. Best Mascara for my teenage self). The formula is creamy, not too runny or dry. The brush is the best, I always scrub and sanitize them and use them for spoolies when I use up a tube. The formula thickens your lashes in a way that looks natural with one coat, but is buildable for a more dramatic, thick look. I am fair-skinned and blonde so I always bought the brown previously, but lately I have gotten the black and it looks great as well! The smell is minimal, and the formula is nicely pigmented. I love to use this product in the middle of my mascara routine, which usually consists of three or four coats from different mascaras. Full 'N Soft doesn't get thick or clumpy, and it doesn't become difficult to remove (in the non-waterproof version). This is a great product if you're going for the natural-looking "no-makeup" look (which actually does sometimes require makeup, especially if your eyelashes are blonde like mine!). I would definitely buy this mascara again and again. I read that it may be discontinued (noooooo!) so I will be stocking up just in case!
It was the only mascara I loved, unfortunately it is discontinued. You can still find it in stores, many stores have it on sale. I bought a few, but I know at some time I will be out of it. ...
Of course I tried others, even expensive ones: Estee Lauder, Chanel, Lancome, Clarins, Benefit, Too faced, Tarte, Clinique, Bare Escentuals + cheaper ones: Flower, Paula’s Choice, Cover Girl, Physician’s Choice, Almay, Revlon, L’oreal, almost all other Maybelline and for me nothing was as good as this one.
I have been using this mascara since it came out and I love it. I have used the waterproof but I think I lose more lashes when removing it (probably my method) so I prefer the non waterproof. It doesn't really smear on me even if I go in the water. Anyway, I love the brush and that it is not clumpy and does not leave me with spider lashes. They are just long and smooth and fan pretty much perfectly. With a new tube I only need one coat, maybe 2 for going out at night. I'm worried since it is on the bottom of Maybelline's mascara wall at the stores. I hope they do not discontinue it since it has been out for a while. I think they want new mascara tubes in new colors on the shelves to advertise the newest (mostly broken promises) but I always come back to this one. I have tried some of their newer ones over the years but they would either smell weird, or apply too wet and clumpy, or make my lashes short and clumpy and stuck together... I feel like this one is an old secret at this point but was happy to see recent reviews about it-at least I'm not the only one buying it!
This has replaced Maybelline Volume Express as my everyday mascara because it gives me the length I want PLUS I get some volume so my lashes don't look spindly. Volume Express has cuter packaging, but the price and availability are comparable. Even applying multiple coats, my lashes stay soft and clump free. Love!
Love this mascara. It's volumizing but not clumpy, holds a curl & is very black. It smudges on me BUT every mascara I have ever tried does, I have very oily skin so that's probably why.
Quicky, because I have to head off to work, one word: AMAZING!!