I started using this thanks to a recommendation here on MUA when I asked makeup board for recs for my super oily eyelids. None of the following worked for me in terms of preventing creasing (my major problem): UDPP (this stopped working after using it for years without problems), TFSI, paint pots, MAC paint, Lorac, Benefit Stay don't Stray as well as numerous drugstore bases and primers (elf, color tattoo, Nyx etc....) - I even started mixing a bit of milk of magnesium with various primers to try and curb the problem with some success but there was still creasing at the end of my workday. This works amazingly well at preventing creasing, even if I put a base on top of it, no creasing whatsoever. I've had long days where I put my makeup on at 6:00AM, gym after work and when I look in the mirror at 9PM, my shadow has not budged and there is NO CREASING, everything else look like crap but my eyeshadow is still perfect. I can honestly say that this is a miracle product for me and I have replaced all my primers with this little gem and it's only $8 CDN
I Have this Milani eye primer and i swear on my child's name this is awesome! It kept my shadows in place and after 8 hours of wear NO CREASING! Lady's try it out what do you got to loose really and for the price its great! But beware you might get hooked! I love my hoilygrail! 💕
This is my HG primer. For years I never used primer. Is this a new thing, because I merely suffered with creasing, migrating shades, muddy colors, and excessive fading until my thirties. All throughout my teens and twenties we didn't have primer. If there was such a thing, we'd never heard of it. My first exposure was when I was looking into the UD Book of Shadows and it came with a sample of Primer Potion. I was like, "pfffft who needs primer?"
Well, my sister started raving about eyeshadow primer and how it made your colors super pigmented and how it kept everything from creasing and fading. For Christmas she gave me a tube of the E.L.F. Mineral Eyeshadow Primer and I was hooked. When my E.L.F. primer started to dry up I wanted to find something to replace it with. Not content to spend $20+ on eyeshadow primer, I searched the drugstore. Most cosmetic brands have their own version of a primer, but CVS had Milani BOGO 50% off, so I snagged a tube of their primer.
The first time I swatched it I was highly underwhelmed. It looked yellow, it applied thick and goopy, it didn't dry well, it was super sticky. I was about ready to throw it in the trash, but fortunately I didn't. Instead, I tried it again the next day, only this time I massaged the tube prior to using the product. Eureka! The ingredients had separated from sitting in the store and it just needed a little mixing back together. After that it worked much better. It applied sort of yellowish, but dries invisible. It doesn't settle in the creases or lines in the lid skin. And eyeshadow applies nicely.
I did a test on the back of my hand. I tried three different brands of eyeshadow, different brushes, and then used E.L.F. on one side of my hand and Milani on the other. Not only were the shades noticeably more pigmented when applied over the Milani, but when I did the rub-off test, the Milani shades stayed put, while the ones applied over the E.L.F. eyeshadow primer almost completely wiped away. I was super impressed after my little experiment and decided to buy an extra tube, just in case I ran out. My CVS is almost always sold out of this primer. It's that good!
This is, hands down, the best eye shadow primer that I have ever used--drugstore or high end. It even beats out Palladio's Herbal Eye Shadow Primer, which used to be my favorite.
The consistency is a lot like Too Faced Shadow Insurance. The product is a slight tan color, but it blends out colorless on my fair skin. The directions say to let it sit for 30 seconds before applying shadow, which allows the product to set and dry a little. While I don't notice it enhancing the color of eye shadow, it definitely enhances staying power. On my oily lids, powder shadows last 8-10 hours before they start creasing, 6-7 with cream shadows.
My only gripe is the cap. It's one of those caps that you can keep turning and it never really tightens all the way--if you turn it too much, it loosens up again.
This has been one of the best MU purchases I've made in quite a while! I've been looking for more drugstore options since HE makeup has gotten so terribly expensive and I'm glad I bought this little gem of a product because it works really well. I paid around $7 for this at K-Mart, the tube is 0.30 oz and I think you get a lot of product for the price. As far as the actualy product itself, my experience has been nothing but positive. I have combination skin so my T-Zone (which includes my eyelids) can get pretty oily and this keeps my eyeshadow where I put it. I've been really surprised that I've gotten home after long 10+ hour days and my eyeshadow hasn't creased, smudged or worn off! I apply it with my fingers and wait for 30 seconds to a minute for it to set, it seems to blend really well and so far hasn't gotten dry or tacky. At such a bargain I highly recommend Milani's Eye Primer!!!!
hey you. yeah you. you know who you are. your eyeshadow is constantly creasing, and you want your eyeshadow to stay longer and look more vibrant, but the high price tags on the popular primers like urban decay primer potion, or the benefit or the nars versions are turning you off. "should i really pay $21 for something that won't even be seen on my eyes?" , you think to yourself. the answer is no. look no further, because this product is everything youve been wanting and more. this product is amazing. it comes on your lids just tacky enough for eyeshadow to stick, but if you wear the primer without shadow you'll notice it turns completely matte and almost dry even on your lids (in a good way). this will be amazing for those oily lidded gals. needless to say, this does not crease, or fade, or smudge. did i mention it also provides amazing coverage for my red, veiny, disgusting eyelids? this primer is everything you want, for a fraction of the costs of other, more hyped primers at sephora. GO GET YOU SOME
I bought this primer because of the high ratings here on MUA. For reference I have seriously oily lids. Also, I live in a tropical country so that's another factor to consider when judging the longevity and efficacy of a product. I use UDPP and Etude House Proof10 primer (Korean brand) to make my eyeshadows stay. For review purposes, my comparison will be versus the UDPP since Proof10 isn't widely available.
This primer is more spreadable vs UDPP. UDPP dries fast. Too fast that when you don't spread it immediately, it can be patchy. Milani gives you a few seconds to spread the product and according to instructions, another 30 seconds to let the product set before applying shadows. It does make my shadows vibrant but does not stick around as much as when I use UDPP. At best, my shadows stay flawless for over 4 hours before signs of fading are seen. With UDPP, the same shadows last for over 8 hours before it starts to fade and crease. I would still use this for my under eye since it's spreadable. It could help my corrector/ concealer stay in place. I will try layering this with my usual primers to see they work better together.
Overall, UDPP still ranks first, with Etude Proof 10 as a very close runner up (can pass as a UDPP dupe actually). I would recommend the Milani primer to those with dry to normal lids.
Wow! I picked this up on a whim after I had finished up a tube of my usual primer ( TFSI). I wasn't expecting much and was only planning to use this until my next trip to Sephora, but after using this a few times I think this might be my new primer of choice! It keeps my makeup looking fresh for just as long (13+ hours for powder eye shadow, about 10-11 for eye liner) as UDPP and TFSI, but at a third of the price. I wouldn't call it a dupe for either product as the consistency is different (Milani's is thinner/less creamy than the other two and is less tinted), but it does the same job and does it just as well. I haven't tried it yet with a sheer or powdery shadow to see if it's as good at enhancing sub-par quality shadows as a high end primer, but just in terms of meeting my every day eye makeup needs this primer is a steal for the price. I'd highly recommend it!
So I haven't bought udpp since it came with a wand. Once my last tube ran out I decided to try drugstore a primer. There isn't a big selection tbh! When milani came out with this I of course picked it up immediately. It works well. It does exactly what an eyeprimer should do while being affordable and from a cruelty free company. I'm very happy with how my eye makeup holds up throughout the day and the packaging is simple & I think, cute. Will repurchase!!!
Finally a drugstore dupe for UDPP!!! I had to go the the store that i hate just to get this primer and i'm glad i did. Consistency wasn't as creamy as udpp but it lasts the same on my eyelids. Now i don't need to buy anymore UD for 20$ when this one cost only 6$ and its basically the same product.