This is a great mascara with a nice natural buildup that is not heavy nor fake looking. It has good staying power with little flake and easy to wash off without harsh rubbing. If you like the full tarantula look then this is not for you.
This is it, I have found my HG mascara.
I've always wanted to try this and I found it on sale for $5, so I grabbed it. And once I tried it, I went back and grabbed two more. It's so lovely. It lengths, separates like no other drugstore mascara I've ever tried, it's the perfect balance of wet and dry, it's wet enough to run through my lashes but dry enough to not create caked together spider lashes.
The packaging is nothing special, but the brush is perfect and the staying power is awesome. All day with no flakes, and super easy to remove. I will repurchase this over and over again, and if I EVER hear it's being discontinued, I'll have to buy every one that I see.
I've heard many compare it to "They're Real" by Benefit, and I can agree with this. It has a very similar brush, but with less flakes and less of a pain to remove!
Don't pass this one up!
It stays on all day and doesn't smear unlike other waterproof mascaras. I won't pay a lot of money on high-end makeup brands when drugstore brands are just as good and contain a lot of the same ingredients.
When I first got this product, I wasn't super excited about it (I hate silicone brushes because I think they make my lashes clumpy). But when I first used it, there was no clumping. So I began to love it. I've had it for a while now (almost a year, longer than most people keep mascara but makeup costs money so I rarely throw it out) and it applies pretty much as well as my first use.
I like this mascara because it just darkens and slightly curls my lashes. I like a more natural looking mascara. Maybe some of the mixed reviews are because people prefer a more dramatic effect?
Respectfully disagreeing with review below--I'm pretty sure that everyone that reads and posts on MUA knows how to apply mascara. We all just want different things from it. Speaking only for me, I don't want to spend a lot of time fussing with it on a daily basis. I want a mascara that goes on evenly and nicely straight out of the tube and comes off cleanly at night. I'm looking for an effect I'd describe as lushly natural with one (carefully done) coat. By those standards, this falls a little short. It's gloppy--sometimes hidden glops you find after application, which creates a big mess, sometimes big glops visible on the brush, which requires removal with a spoolie or brush (tissue irritates my contacts). So, fussing. And it is an absolute bear to remove. I do think once it is on it looks very good, and it wears well, maybe even too well (see above.) There are just so many choices out there that I don't feel the need to settle. Since I do replace it so often (6 months tops) and so many I've liked get discontinued, I'm always searching for a high (YSL faux?) and a low (CG clump-crusher?) fall-back.
I'm pretty sure many of the reviewers here just don't know what they're doing. I have used every mascara, drugstore to department store and every store in between, and this is my favorite mascara. If you know what you're doing, you'll get amazing length and volume that lasts all day. 1 coat is long and natural, 2 or 3 looks like you're wearing falsies. Now, if you have thin, stubby eyelashes, I don't know. This is mascara, not a miracle. I have naturally long eyelashes of average thickness and this mascara makes my lashes look incredible. I get asked constantly if I had extensions added when I wear this mascara. Highly rated and I will definitely buy again.
I wouldn't call this a volumizing product. That's why I didn't give it such a good rating. I have Benefit's They're Real mascara and I would say its a good dupe for it without the flaking. It even has a the same shape brush. It lengthens and separates my lashes but does not give me the volume I was hoping the name "3D" suggests, but it does keep a good curl.
I wonder if Revlon changed the formula on this product since some of these reviews were written, because my experience with this product seems to be so different than some of the other reviewers. I have always been a lash junkie, starting in high school with experimenting with every mascara I could, then switching to falsies and extensions in my 20's, and now going back to mascara after the damage of the extensions. Because my lashes were subjected to such torture for so many years, they are only recently really starting to grow back. They have a little bit of length, no volume, no color (I'm blonde), and bare spots. They are definitely a challenge to make beautiful, and I'm daily tempted to go back to extensions. I've tried about 5 different mascaras this month alone, and so far, this one comes out on top. (I liked Maybelline the Rocket Express Volume better for volume, but the clean-up was really bad. I have a review on it, if you're interested.) I purchased this in blackest black, non-waterproof. I first wore it on very clean lashes on Christmas day and it was amazing. My lashes were given awesome definition, length, and with 2-3 coats, really good volume. They "almost" looked fake, which is the look I want & love. The fomula is pretty wet, which I like, and I think plenty black enough. The brush is the newer style plastic bristle, but not the annoying kind where the barrel of the brush is too big and clumsy to really accomplish anything with it. It does a good job of grabbing each lash and distributing a good amount of product. I was really, really impressed. My complaints, however, again include difficulty in removing. My washcloth/warm water/bit o' soap routine which will often take the majority of my mascara off, did nothing for me with this product. A little stunned, I used a cotton round soaked in my Sonia Kashuk make-up remover to sweep over my lashes to remove, thinking that should more than do it. I was really shocked that even that didn't do it! My lashes very clearly still had product in them. Not wanting to lose any lashes (I don't have extras to spare), I gave them one more sweep with the make-up remover and then let it be. The second application of this product didn't yield quite as inpressive results as the first use, and I think that's due to the fact my lashes still had some of the previous application still stuck in them. My other complaint would be that I prefer cruelty-free products, and I'm pretty sure Revlon doesn't qualify. But in a pinch, when I don't have the time or money to order online, this mascara will do nicely.
I would buy this again, this mascara was great for my stubby eyelashes.
This is by far the best mascara I've ever tried and I've used multiple clinique, lancome, maybelline and l'oreal. Here in Australia its usually $23.95 but at the moment its $16.76 at target or 'tarjey' as Gok Wan says. My lashes are ridiculously short and moderately thick and this mascara is really good at lengthening and separating as well as holding a curl. I was also very impressed by how water resistant it is. I've been using this mascara almost every day for about 6 months and its only starting to get dry and flakey but I think I'll just add some paw paw ointment to it and continue use.