I love this mascara, in the waterproof formulation. I only ever use waterproof mascaras. I've been using this for about a couple years now, and while I am occassionally tempted into buying other mascaras (Maybelline One by One, Loreal Voluminous Million Lashes, Maybelline The Falsies, etc) I always go back and get another tube of this mascara.
I will note that the first few uses of the tube can be a little wet in formulation, and easy to get too much product onto the lashes so it clumps, but after a week or so it gets a little more dry and then is fantastic to work with. This isn't a mascara to layer over once it has dried though, otherwise you get the fibers sticking to the other fibers and it clumps. I apply until I'm happy with it, let it set, and then my lashes stay curled and lengthened and full looking ALL DAY/NIGHT. I have really long, hard to curl lashes, but this keeps them up and curled until I take it off. I've never had problems with flaking. I like the brush, it does a good job of grabbing lashes from the base without smudging all over the lash line, and it separates and emphasizes every natural lash.
Can't say enough about this product, it's only $8, it's waterproof (tested! Can swim and no running/flaking, but you do lose some curl. Not really affected by crying at all), the brush is easy to use, lasts a long time, and I get asked if I'm wearing false lashes all the time!
THE GOOD: One of the more dramatic drugstore formulas, very dark smokey look. The brush is fairly early to look, doesn't really clump.
THE BAD: The brush is very long, so it makes it kind of awkward while applying the formula at times. It is a rather skinny brush though so it makes it easier to reach the smaller lashes near the front of my eye.
THE UGLY: Unfortunately this mascara makes my lashes lose its curl :/ Any dramatic flair it adds gets nullified if my eyelashes are drooping, not cool! Also the formula smudges under my eyes a bit
Definitely not a rebuy
To start with, I don't care for the gaudy packaging or the lengthy wand. I also think the brush is a bit unwieldy, but could get used to it with practice. More importantly, I do not care for the clumpiness of this formula, or how dry and flaky it is. It flakes into my eyes and irritates them. I also think that its price point (~$11) is a little high for drugstore mascara considering the results - I could get better quality from Maybelline Great Lash for a fraction of price. This is one of the most frustrating formulas I've tried in years.
Horrible fiber mascara! It's extremely clumpy. I love Japanese fiber mascaras so I thought I'd try this out- but this one does not compare. Packaging looks nice, but once you open the package, it feels cheap. The wand feels cheap as well. Can't wait to use this all up- not repurchasing ever again.
This mascara is actually pretty nice. My sister bought it for me as a present and I like it a lot. The formula is more on the thick side and the brush has tons of bristles. The fibers have never fallen on my face too. It separates really well. But doesn't give much volume, just a little, and it does lengthen a little but not much. Also it make my lashes look more full which is a good thing. So basically what it does best is separates and thickens lashes. I like it.
I guess it goes to show that everyone finds different things to like in a product and to dislike in a product. I've only been using this for a week so far, but I'm really impressed. I have blond lashes that aren't particularly long or thick, and usually I really like Maybelline Full and Soft for a nice natural look. This could be my new HG for more dramatic lashes. I don't have a problem with clumping or flakes and many eye product leave me wiith dark under eyes at the end of the day. This one does not. When I look at my makeup after work, there's the usual foundation worn off, but my lashes were still dark and my undereyes were darker only because of the concealer wearing off, not because of flakes of mascara under my eyes. Woot!
It's not the easiest to remove mascara I've used, but it doesn't require scrubbing to come off, it just didn't come off with the initial wash, I needed to use my washcloth on my eyes. I like the original Voluminous too since its another one that rarely flakes on me, but I think this one is a more intense effect so will replace it. I also like the shiny tube and brush. It's strange, but this is one of the few makeup products I don't have any complaints about.
This is the worst mascara I've tried. Flakey, clumpy, and nasty. That's about all I can say about it and save your money!
Love love love this mascara. It lengthens nicely and does a great job with seperating. I find the price is high for a drugstore product but was lucky and got on sale for $7 at shoppers drugmart. I find the packaging is a little tacky looking though. But no biggy
This is probably the worst mascara I've ever used. I bought it because I thought it would be a cheaper alternative to the other fiber mascaras sold at Sephora. The brush is extremely awkward and makes it difficult to apply. The formula does nothing for my lashes except clump them up. The mascara smudges way too much and I look like a panda within hours of applying. I regret buying this mascara and should've just spent the extra money to buy the other fiber mascaras out there. I will never ever buy this mascara again.
PROS: It's thickening and somewhat lengthening.
CONS: Horribly awkward to use brush. Cannot tell you how much I hate the brush. Goopy formula. Huge tube that is very awkward to store in purse, etc.
ALTERNATES: The Falsies by Maybelline (then covered by Clarins Double Fix, to waterproof) or The Rocket by Maybelline (waterproof version) is wonderful for volume and lots of length. For lots of volume and good length, Covergirl Professional Washable Mascara, which stays on very well for nonwaterproof, OR Milani's Runway Lashes is gorgeous (I cover it with Clarin's Double Fix to waterproof the Milani.)
APPLICATION TIPS: I am a recent convert to using Shiseido's popular curler