I hope that they never discontinue this. It is the only semi-permanent dye left that I really love since Natural Instincts changed their formula. I have used two shades, the #3 Darkest Brown (Espresso) which I colored my hair with earlier in the year, and #4 Dark Brown (Dark Chocolate) this past weekend. The #3 is as expected, a very dark brown/soft black. The color was great and exactly what I wanted at the time. The #4 is even better and exactly what I wanted this time. It is a dark brown with more brownish-red highlights.
I think the application is really easy and the results are even. I leave it in for 20 minutes, also. I don't love the conditioner that comes with it as it isn't very hydrating on my hair, but that's a very small con to what otherwise is a very nice hair color. Apart from that, once I again use my regular conditioner, my hair is very shiny and soft. Lastly, I agree with some that it does last much longer than a month.. my hair was still pretty dark when I redyed it. Still, it still looked pretty natural and nowhere near as crazy root grow-out, fade-city as a permanent dye would have after 4-5 months. I will continue to use it and maybe explore some other shades! :)
I bought the Dark Red Brown (Cherry Chocolate) 4BR, and although it is supposed to be SEMI permanent- my roots actually started growing out. 6 months later the red dye is STILL in my hair. Although my texture and movement felt better than after Clairol, the fact that the semi permanent color is actually more permanent kinda kills it for me.
I never leave reviews, but feel I must. I used the L'Oreal Healthy Look Creme Gloss Color Blonde White Chocolate 8 1/2. I am a dark blonde with blonde highlights. I am sick of getting hair done and spending money. I also hate stripes and think I am starting to have them.
I used this just as the instructions said. I did watch a lot of You Tube videos on how to color your roots first and section off hair and then pull it through. I used to do my hair once upon a time and I highly recommend using the techniques the pros use.
My hair is so soft that I don't need Moroccan oil. It looks good and blended my root line well. I want to highlights maybe once a year so I hope they keep making this.
I plan to leave on my roots longer next time and hopefully get a little more coverage. But it is not fake looking or too dark or ashy. It is pretty and I am happy.
For now, I'd say I'd buy this again, but I'll have to see how my hair is the next time I wash & dry it. I colored it yesterday with Blond/White Chocolate. It seems to have matched my natural dirty blond color well, and blended my roots that were growing out from my last highlight well. I'd say the color is pretty accurate to that on the box. It was very easy to use, and was quick. My hair felt nice after using the enclosed conditioner. I can't say my hair is glossier by any stretch, but I don't think it's any worse. I may try Clairol Pure Natural Blond next time due to a bit of brassiness I see w/ this color.
After several shampoos, this color is a very pretty (non-brassy) blond that has blended my roots & evened out my color very nicely. I still have highlights & low lights, but they are more balanced than before using this.
Like other reviewers, I had issues with the bottle clogging. I have very long hair, but there was enough in there to cover it all. I am a natural strawberry blonde and it had gotten a bit too blonde for me, so I wanted to amp up the red with 6RB. The package showed that it would be perfect, especially the lighter shade.
Unfortunately, it came out way darker than any picture on the box. I am glad it's a wash-out one.
DO NOT BUY THIS!!!
I tried it 4 times and tried 4 different colors hoping it would work atleast one time.
At first i thought it was the color i was choosing, then realized it was nothing but garbage and does nothing but dry our your hair!
So save your money and buy some other brand, or maybe another produce from loreal, just not this one!
This is the first time I have ever been happy with home colouring. My hair is naturally mouse brown. It doesn't look red at all, but for some reason, every time I use a permanent colour, it brings out red (bright). I have been going to a professional for years and the lightbulb has finally gone on. She never uses a permanent on me and I think it's because the ammonia pulls the red. She wasn't able to do my hair, so I tried the L'Oreal Healthy Look with no ammonia in Light Brown (6). The colour is perfect. I have grey, mostly at the front and white at temples so I applied the colour there first before moving on to doing the roots all over the top as described on the package. I waited 5 minutes, then applied colour to the rest of my hair. Waited about 7 or 8 minutes and rinsed. I am totally pleased. The colour is true to the box. Don't know if it's luck, but I will be using this again. The texture is great too.
I think that I may have gotten defective package because none of the other reviews seem to mention my issue. I was able to properly apply to the roots on the top of my head, then suddenly nothing was comming out. I still had more than half the bottle full and no matter how hard I squeezed the bottle, nothing would come out.
I was terrified that if I squeezed too much or too hard it would explode all over my bathroom and I. I decided to unscrew the cap and investigate. I found that the nozzle was clogged because the formula created a thick jelly-like clot. Seriously? Even after I rinsed it out with hot water, it would re-clot. I ended up pouring bit by bit into my hand and appling it that way, making a huge mess.
Aside from having to apply this with a sloppy gloved hand, the formula is mild and doesn't smell very strongly. It stained my hairline a bit but not more than most. It washed out fine and didn't seem to do much (if any) damage to my hair. The colour is as expected. Very glossy and shiny.
Just an FYI for anyone considering this stuff: most of these reviews apply to the old version of this product, the one discontinued last fall (at least in the Northeast). The "new, improved" version does not come out as dark and is 15 volume peroxide rather than 20 (ie, less peroxide, and therefore marginally less permanent/damaging). The directions also now recommend 20 minutes of development time vs the previous 10. Also, for my color, #5 medium brown, it seems a bit less red, and slightly more golden than the old version. Also the gray coverage is not quite as good IMO, which is to be expected with a reduction in peroxide.
Medium Brown "Truffle"--perfect. Gave me my natural brown back, covered some grown-out highlights and was easy and cheap. Loved it.