This is my mascara HG. I have been using it every day for several years and won't use anything else. It did take a little practice to apply it in a way that looked good to me, but once I had it down, it's been great. Put on the primer and immediately follow with the mascara... you don't have to wait for it to dry. I have reasonably long lashes, but this adds more length - my lashes sometimes brush my glasses with this stuff. It never smudges, smears or flakes for me, even when I cry. On nights when I'm really lazy (or want my eyes to still look good when I wake up in the morning :) ), I'll wash all the rest of my face and sleep in it. Yes, really. I love love love this mascara.
I like this because it does not flake or smudge and it will wash off at the end of the day. It is so user friendly. It is perfect for every day wear or even for travel. I love that it has the primer with it. I have had this on for 12 hours plus and it doesn’t move or smudge so I would also call it long wearing. I tried it because of makeup alley reviews here and was glad I did! This was a good find and the price is right also($8.00 at wolly world)!
I am moving this to a 5 after wearing it in a 3 day event that was work related. I had it on from 7 am to 11 pm. There was not time to check how makeup was holding up but it worked perfect. I am always looking for long wearing and no smudge makeup. This one is a winner for sure! One trick I did do was apply the mascara while the primmer was still wet. Another reviewer recommended that and it worked well for me.
I also use JK Kidd I teck liquid liner with this and found it to be long wearing also and it will hold up in the water line. This is found at target.
Update Nov 2011. HG I CAN NOT LIVE WITH OUT THIS! LOVE IT!! It stays flawless all day and then washes off with soap and water. Very long wearing...THANK-YOU L'Oreal!!!!
This mascara is the BEST EVER!!!! I have had people ask if I was wearing fake eye lashes with this mascara on. Also, I wear contacts and have very sensitive skin and eyes, this mascara did not bother me at all. When you remove this mascara you can acutually see the little "tubes" wash off. I like the eye lash primer too, I feel the best mascaras have the primers with them, great product, very impressed by the quality. Would buy again!
Love this mascara! I bought it on a whim before reading makeup alley. I was dismayed by all the reviews so I just left it in my drawer. I was in a hurry and my lash blast fell and rolled under the bed. Ive decided to try this and boy was I impressed. I applied the serum and thought I look funny ala lady gaga. Then I applied the mascara. It separated and lengthened my lashes and hold the curl well. Best of all it did not smudge or travel unlike my lashblast even in waterproof! Best thing is that it is fun to remove. Warm water then my regular cleanser does the trick! Will definitely buy again.
This is a great mascara, but there's a knack to it, which I think must account for the strange negative reviews on here. Firstly, be light handed with the primer, only put on a very thin coat or you'll get clumpy lashes. Secondly, as a reviewer said below, put the mascara on straight away. I put the primer on one eye and then immediately do the mascara, before moving on to the second eye.
I've completely stopped using my lash curler with this mascara, if I did they'd curl back on themselves! This is the most curling mascara I've ever used, it's VERY lengthening and reasonably thickening. It doesn't smudge or flake. It comes off easiest in the shower.
Tubing mascaras are latex based, so if you're allergic to latex this won't be for you.
Update: This works much better if you put both the serum and mascara on top of the lashes as well as underneath. I always do this, but tried the other day just applying underneath like most people do. Still very lengthened, but didn't get the amazing curl or any thickness.
i really like this mascara. I've tried many drug store and some high end mascaras and this is one of my favorites so far simply because it is soo easy to wash off compared to the others. it doesn't smudge, it is long pasting. i'm on my second tube.
there aren't that many cheap tube mascaras out there so i will be buying this one again. however, i do not like the white side and don't use it at all. I do not like the fact that i'm paying for the white side that i don't use. i would give it a 5 and recommend to everyone i know if it wasn't for the white side..
i got this product because of all of the coupons i had to use in walgreens and it came with the lash boosting serum i will review that too. the mascara i do not like at all it claims to be black but its rather ashy. but the primer is the best i have had yet. so far i have tried mac prep and prime and lancome clis booster.
the brush grips every lash and spreads evenly.
its not to wet but not dry either
it does not irritate my eyes at least
helps fill out my lashes.
i just wish i could buy a tube with out the mascara
I wasnt a fan of this product, I liked the prep white base, but it was so starchly white, that even though my lashes are naturally black, after I put the black on it still couldn't cover up the white. Maybe my formula was dried out. I use the white as a base for other mascaras when I'm going out. Also, it makes my eyes itchy if it gets in them, I think I am allergic to it. The brush is nothing special, and the only time I ever wear it is when I'm going to work and can get away with a really subtle eye. If you're craving a dramatic eye, this won't help.
Fantastic product! I've been wearing this daily for about a week now and I don't know how I ever lived without it. It NEVER smudges or flakes. It looks as good at 10pm as when I put it on at 8AM.
I took a previous reviewer's advice on the application process and I haven't had any problems getting nice, full, long lashes. The key is to apply the primer to one eye, then right away flip the tube around and apply the coloured mascara while the primer is still wet. I just do one eye at a time (primer & colour) and it works wonderfully.
Removal is the easiest thing in the world. Just use warm water and a gentle washcloth or cotton pad. The little tubes slide right off.
The only downfall I can see to this is that there is no such thing as a good second coat with this mascara. You have to get it on there on the first coat or it ends up looking like messy spider lashes.
I would definitely buy this again, and will continue using it for my everyday mascara.
I like this mascara, It doesn't flake or smear and it delivers the length and volume it promises. The only bad thing is that after you apply the primer, it's hard to cover up all the white parts