I've purchased this several times and I love it it's so light weight it feels like you have nothing on your skin, but yet it gives you medium coverage and you can build it up if need be. Surprisingly shade 200 soft beige was basically a perfect match for me. it doesn't last 25 hours as it claims but it does last an entire work day and I've worn it out after work to run some errands and it lasted until I took a shower and washed it off. Unfortunately as far as color choices go there's not really much for choices I believe you only have about 3 or 4 colors to choose from. Other then that it is a great buy I got mine at target for $7 which is cheaper then alot of foundations out there. If you're in the market for a new foundation I say it's worth a shot.

I love this foundation. I used it on my wedding day! I have combination skin and so my face does become a little more oily throughout the day, but I think I am going to find this with most foundations. It has a medium coverage, blendable, smells nice, gives good colour and has a pump dispenser which I really like. The price is really reasonable and I definitley would repurchase.

I have bought this several times over. I think it is the best drugstore foundation on the market for me. I like some coverage but not a mask. I also must have it be long wearing and this is. I use a very light powder over it. Dollar store LA Powder because it is so sheer and does not look cakey.
My absolute favorite foundation is EsteeLauder double wear. It wears all day and can be sheered out or built up for extra coverage in places.
However as far as drug store foundation goes...Rimmel 24 hour is really good. It also seems to be good with photos which Estee Lauder is not.
Also I have dryish skin, if you have oily skin you would probably not like this product.

Bought this yesterday and returned it today. This foundation is very thick, even too thick for me and my favorite foundation in Revlon ColorStay which I thought was thick. Lasted about 4 hours, I went and checked my face in the mirror at the end of church and it had melted off in some places and looked so patchy, oily, just disgusting! And I wasn't even sweating or doing anything, I couldn't imagine what it'd look like at the end of work! Back to Revlon ColorStay it is!

This foundation is okay. I have really oily skin and this does not control the oil at all. When i am at school i look in the mirror and my face is an oil slick and it makes me mad. The coverage is great, but i might not repurchase I am gonna try Revlon colorstay next after i run out. My shade is soft beige.

I have been a tinted moisturizer user only and this product was the first time i've tried a full on foundation, and i have to say im SO glad i picked this up! I have stayed away from foundation because im scared to look cakey or have it not blend well and i had none of those problems with this. It is very smooth, blends perfectly into the skin and it really does last and last and last! When i take it off at the end of the day it looks lke i just applied it. I was at an all day football tournament yesterday and it was very hot and this held up awesome. The only reason i gave this a 4 rather than a 5 is because of the shade selection. I have the ivory 100 and i could stand to go a shade lighter but this is the lightest they have, as i get into the fall/winter months i don't know if i'll be able to continue to wear this color.

I had been using Revlon Colorstay for awhile and loved the way it looked. However, it smells like paint that you paint your wall with. Terrible! I mean putting most foundations onto your skin is bad enough but hey that doesn't mean we have to live without. But judging by the smell alone( which is the worst of any makeup product I have ever used) that stuff shouldn't go anywhere on your body. So I needed something that didn't make me shudder in horror everytime I had to put it on.
Not a big fan of Rimmel products but always hearing good things about Rimmel 25hr Foundation so I wanted to try it just to see for myself. The price? Around $5 at Walmart. CHEAP!!! I've been using it for a few weeks now and let me say : it actually smells good(!), stays on from early AM to late evening when I take it off, Coverage is amazing: cross between matte & dewy ( best of both worlds!). I have found the best way to apply it is just dab spots all over your face with a sponge and just use the sponge to blend it all in. And the amazing part is that my face doesn't break out at all & I can truly say my skin actually looks a little better since using it. ( I am using Boscia skin care line)
I have personally tried so many foundations over the years....liquid, mousse, powder, tinted mousturizer, high end, drug store....and just wasted so much money, This is the best foundation I have ever used. No complaints whatsoever:) continued >>

I wanted to get a foundation for my homecoming, so in other words a foundation that would stay on through sweat and still look great in pictures. After buying this at walgreens, i put it on for a trial run without any primer underneath. It looked great in the mirror along with in the mirror outside. I'm a perfectionist so even the tiniest bit of foundation that is melting off drives me crazy. I have oily skin, and this is probably the best foundation i've ever tried! It definitely blows colorstay out of the water! It gives me this perfect look, it doesn't look like i have fifty pounds of foundation on but it doesn't look give off a sheer coverage and show my acne scars through. I will MOST DEFINITELY be buying this again. Beats sephora, colorstay, covergirl and many others that i've tried. Great product for the price as well.

even tho i have dior, shiseido, chantecaille and other HE fdtns in my collection, the old version of Rimmel Lasting is my go-to fdtn for when i want to look my best. the coverage is on the higher side of medium but with a really natural texture that stays looking fresh all day. it doesn't have the skin-healing benefits of chantecaille, or last as well as Dior Forever in 40C heat, but for everyday fdtn it is fan-freaking-tastic.

I have mixed feelings about this foundation. This foundation is long wearing but I feel like it highlights my pores too much. I like how it looks when I put it on, but after a few hours it really seems to bring out what I am trying to disguise. I have worn this alone and with a primer. The only primer I have tried with it was the Rimmel fix and Perfect, which is probably not the best primer. I will eventually try it with a different primer to see if that helps. If it does than I will edit this review.

I feel it does apply smoothly and blends easily. I have used my fingers, a sponge, and a brush to see which I prefer in applying it. I do prefer to stipple it on with a brush.

The color selection is limited. Added to that is that many places do not carry all the colors. I have found that Walmart and some Kmart stores do carry all the colors, but most other places that carry Rimmel do not. For some reason most stores only carry the cooler toned shades. Sadly for me, my shade 202 is carried only a few places.

ETA: I have since tried this with a different primer and it made all the difference. I started using this with the Hard Candy primer and it lasts so much better. I checked with Rimmel and the 202 shade is not discontinued, so I don't know why so many stores do not carry this shade.