Wow, very impressed with this line. I've been looking for a mineral foundation comparable to Jane Iredale and Youngblood due to their high prices. I've tried Aromaleigh, Everyday Minerals, PureLuxe, and others. I always have some irritation with these cheaper products. That is not the case with Alima--I orderd half a dozen or so foundation samples and have been testing various colors over the past couple of weeks. Zero irritation, great coverage. I seem to be between N3 and N4, so will probably buy both. The ingredients read just like Iredale's. I'm delighted to pay $19 for a jar vs. $45+ for Iredale for the same results. Also love the numerous samples that are included in each shipment- a blush or two, an eyeshadow, etc. Fun!! And each time I've ordered I've received my package within 3 days. Great company and product!!

I've tried so hard to make Alima work for me because of all the raves I've read on MUA, but I just can't find a color match. N3 and O1 are too light, but N4 and O2 are too dark, and the W and G colors are far too yellow. Excellent customer service, and I've liked the eye-makeup samples I've gotten, but Alima foundation just isn't for me.

Adore this product. Tried other MMU- needed to mix two shades to look right on my skin. Own Olive-0, which is not on their website but absolutely perfect for me. I don't look like I'm wearing makeup! Also like the creamy finish of this product compared to drier MMU versions (I have normal to dry skin).

I highly recommend contacting their makeup artists about shade advice and buying a variety of samples. While they do charge for them, the samples are very generously sized and really give you a good idea of whether or not a shade will work for you. Another bonus about the samples- they come in teeny plastic pots, not envelopes, so you can save them while trying shades out without spilling powder all over your bathroom counter.

Great CS, a really good product, reasonably priced. Alima rocks.

I don't usually write reviews but this foundation from Alima is the tops. I've tried many brands including BE, EM, Youngblood, Signature, Larenim, and nothing has the silky feel and coverage that Alima does. I only need 1 layer and I just keep looking in the mirror all day at my beautiful skin. I've recently been using EM and have tried almost everything they offer, but after just a sample of Alima's foundation and blush.. I'm definately switching. Awesome stuff.
UPDATE.. I've been using this for over a month and I still love this foundation. I'm a runner and I've never had the foundation separate or disappear on my face even after a run. No itching or irritation either. Also, I'm still on my sample.. I'm a C4 Orchid for the summer, I probably still have enough left for a week or 2 before I need to buy the full size.

I loved their colors and finish - it's the only foundation that I've come across that managed to make me GLOW (even my boyfriend noticed, he doesn't notice this kind of stuff), but it wasn't right for my skin type. I have oily, acne-prone, sensitive skin - can't say for sure if this broke me out, or the animal hair kabuki I was using with it, but it definitely doesn't hold up to my oily skin, even with a primer. A mix of W5/G6 is spot on for my yellow-toned tan coloring (NC43). Not for me, but I would still recommend for the gorgeous finish, color selection, and customer service.

As they say in Valley Speak: "Oh my God!" I love this stuff!
I was using Bare Escentuals, which was great compared to my liquid foundations. But I would still get very oily mid-day and then the foundation (like my liquid) changed color. It took on an orangish cast. Alima doesn't do this.

I am about NC35. I tried samples before ordering the full size. Ns were too pink. Gs were too yellow. W-3 was too light. W-4 seems to do the trick for me.

Alima needs to be put on lightly and then added to if more coverage is needed. I lightly dot my brush all over a section of my face then buff in. If I put too much on one spot, it doesn't blend well.

On the down side, compared to Bare Escentuals, the Alima packaging is cheap. It's a thin, clear plastic base and lid. I plan to transfer my Alima to a B.E. mineral veil container when I get an empty. Oh, yeah. I do still use my B.E. mineral veil. I also use other B.E. products, but I swear by Alima foundation.

I received two samples in N3 and N4 from a super sweet muaer.N3 Pongee is too light and N4 Charmeuse is too dark for my NC30ish FFF olive toned skin. However, when I mix both half and half I can get a decently close shade. BE is the only other mmu I've ever used, and it sunk into my pores and made my already combo skin look shimmery which in turn made me look greasy. Yuck. Alima does no such things. I do use clinique pore minimizer which may have something to do with that though. I still need concealer for red marks, but the alima never looks powdery/chalky and wears very well.

This is my favorite mineral foundation, of all the ones I've tried. Actually, it's my favorite foundation ever, of any kind.

I sent them an e-mail explaining which foundations I've used in other brands, and asking for suggestions on what to get. They sent me three options, so I ordered samples of all of them, and for the first time in my life, found an absolutely perfect color match. They suggested an olive tone (specifically O-0, which isn't listed on their site, but is avaiable - just order another shade and ask for a substitution in your comments at checkout). I never would have thought of olive myself, so it was a shock to find it to be exactly the same color as my skin. For this alone, I'd be buying Alima foundation: their color selection is amazing. They're also willing to mix shades if nothing on their site matches you.

On the product itself, I'm also very impressed. It doesn't cake or make my skin look patchy, unlike some mmu. And it has variable coverage depending on how you apply, and whether you put on more than one layer.

As far as I'm concerned, my search for foundation is over.

I really wanted this to work, sadly it didn't deliver for me. I was encouraged to try it based on good reviews here on mua. I was using BE in Light, but I got back from vacation tanned and the colour didn't match anymore, and could not find a good match from their limited shade collection. I did find a good colour match from Alima (W-3/W-4) but I began noticing a few bumps on my chin and cheeks after a few days. I am also oily and although it is mattifying than BE, it cakes a little after 5 hours. It's too bad because I really like their customer service and I don't think I can find a better colour match. I love the #25 brush, though (I got 2!). Now I'm on Laura Mercier mineral but that's another review altogether.

I first tried this when I received a generous RAOK from super sweet MUAer tdowney. There is an impressive range of colors, so I was able to find a matching shade in W-0 for winter and W-1 for summer (about MAC NC15, Shiseido The Makeup Powdery Foundation Very Light Ivory I00). C-0 was way too cool and pale - just looked pure white on my face, while N-0 was a little too pale as well. This powder foundation doesn't break me out, which is always a huge bonus, since i have oily, acne-prone skin. However, the coverage is not *that* great - I have redness to cover up, and it does tone down the redness, but doesn't give me total even skin. I had to painstakingly add many layers to get better coverage, which was time-consuming. I also needed a separate concealer for blemishes/acne scars. Oil control is not very impressive - after about 3-4 hours, I had to blot. Unfortunately, I don't get the "creamy" finish everyone else raves about; I wonder if I'm applying it wrongly, somehow? I use a Jane Iredale Handi Brush and buff in the powder after tapping off excess. Without a primer, lasting power is about 6-7 hours before it starts looking "weird" and like it's separating on my face. The good thing is that it is inexpensive, and the shipping and customer service are great. I also love that the shades are light enough for me! However, I probably won't repurchase (I have the full-size jar and it will probably take months and months of daily usage to finish it up), but will look for another powder/liquid foundation that has better coverage, longer lasting power, and won't break me out.