I love the fact it actually lasts long periods of time without fading. I can eat, kiss, repeat, repat again and still have color on my lips. I'm not too fond of the topcoat which gives my lips a greasy look to it, but otherwise I can't compain - it's cheap and there are tons of colors to choose from.

I adore this lipstick. For some reason I have not had any problems with flakiness. I do prefer a matte finish, so I don't feel the need to reply the top coat more than just the once. Apply a thin coat, let dry... apply top coat, and then I am good from morning through the night. If you use a lipbalm to remove it, it comes off quite easily. Or any makeup remover that is NOT oil free. Easy as pie.
Love it!

This stuff is crap! I've tried applying it several different ways only to get the same results every time. If feels very dry so be prepared to have the gloss stick ready at all times. If you don't, you will have it all peel up on you leaving your lips freakishly discolored. The colors all look the same to me and, nothing like CG describes them to be. They don't even match the color on the box so be sure to open it up to check what the ACTUAL color is. I'd rather apply a lipstick/gloss every so often than deal with this stuff.

This seems to be a product you love or hate. The color choices are subjective, but if you find one that works for you stick with it. The trick is to apply this lightly and carefully. Not bad at all.

A very drying, horribly uncomfartable lip color. It doesn't give a natural finish, either, and has an awful scent. Yes, it lasts all day, but it feels much better to wear a regular lipstick/gloss. I wonder if the ingredients are toxic.

I know some of you don't like this, but I think it's great. There's many colors, plus the pearl ones and they last a really long time, you do have to apply the moisture stick often because your lips will feel dry, other than that, I'd purchase more again :-)

i just hated it. It lasts forever and it is very hard to get of. It was the most lasting lipstick I have tried and most drying feeling on my lips too. The packaging looks ugly too.

I hate how lipstick always comes off so easily and am constantly on the lookout for long wearing formulas. So given that this stuff is supposed to last all day, I just had to try it! I don't care for the dryish feel of the lipstick and its paintlike smell but provided that my lips were clean before application and I followed the instructions on the package, the colour did last throughout the day which is a strong plus. One thing I strongly dislike though is that the matte shades look artificial and cracked without the topcoat, you have to use it all the time and invariably run out of it fast(Hint-I have topped this with clear gloss and even regular lip balm and it has worked just fine). I haven't tried the pearl shades yet but I want to as I think they would look better w/out the topcoat. Overall, I think this is a decent buy and will purchase it again.

I had this in perma pink (nice natural pink color)..but I never could get this product to work for me. It was really drying and always cracked and flaked within a few hours. Even while reapplying the gloss frequently.

I love this product also and have been wearing it for over a year and a half. If the product doesn't work for you, I just think you aren't applying it correctly. Seriously--a LIGHT, even layer (blotted), and then wiped with the moisturizer stick, will stay with you almost all day. I never have to re-apply the gloss stick after the first time either. I'm 41 and have finally found a lipstick that looks great all the time.