Despite what it says on the tube, it's not waterproof. It starts to flake off at the tiniest hint of sweat.
All right, ladies, some of you need some tough love. Some real talk. And apparently it's my lot in life to do just that, since no one else is going to do it. A number of you are using the wrong prodect for the wrong purpose. I don't just mean that Ultra Liner is the wrong product for you. I'm saying that liquid liner is the wrong product for you. In a big way. I'm not sure who's been telling you otherwise, but liquid liner is not appropriate for: smudging; applying to the waterline; looking "natural"; fingering, stroking, or otherwise affectionately touching (perhaps the most baffling of the things y'all seem to do to your make-up).
Maybelline's Ultra Liner is pretty excellent for its intended purpose, which is creating a clean, dark, harsh line, ideally along the upper lashline. As others have said, if you touch it, you may find that it stops looking so good. Don't touch your make-up. Why are you doing that to begin with? Get your hands off of your eyes when you're wearing make-up. Learn to control your own limbs.
Yes, it dries really quickly, which is nice for those seeking the look of liquid eyeliner and who don't want to prop themselves up with their eyes closed while it dries. If you want to smudge the line, let's not use this product, nor any other liquid eyeliner. Use a pencil, a cream, or a gel. Those are three products that are well suited to smudging, especially the latter two, which seem to have been designed for smudging.
The finish is shiny and the product will peel off at the end of the day rather than just dissolving or washing away. At first that's a little weird, but I've come to love it. Products with those properties last all day, through sweat or wear or tears or whatever. It's definitely bold, which is good because it's LIQUID EYELINER. If you want to look fresh, alert, and natural, DON'T USE BLACK LIQUID EYELINER. Y'all, come on, get real.
Overall, this stuff is pretty good. I bought it because I couldn't find the liquid liner I last used by L.A. Colors, which seems to be a trash brand that's not widely available for me in my area. I worship at the altar of the L.A. Colors product, though it seems very similar to Ultra Liner except for the brush, which was way better. The Ultra Liner brush is a nice one for those seeking thinner lines, but I wear a lot of this stuff. Not Winehousian amounts, but still a lot more than this brush can easily apply.
I know this is a really long review, but it seemed worth it. I read a lot of reviews for this stuff before I bought it the other day, and the most helpful to me were the terrible ones, because they all negatively regarded the qualities I was looking for in a waterproof liner. So thanks, guys. And you're welcome. continued >>
This is a most excellent product. Unlike other soft type liner brushes, this one is short, so I can apply with precision. It doesn't flop around and make a wavy line. The consistency of the liner is just right. Not runny, not gloppy. The right amount of liner comes out on the brush. I can get a fine line or a thick one, and I can do cat eyes with ease. No stinging/burning, no running, man how I wish I had discovered this stuff years ago. Plus, it costs very little! I will buy this again and again!
OK, one lippie off: after a workday, it sort of starts to peel.
I have been using this liner for years in the gray and brown. I never got the black because I feels it's too dark and un-natural looking. One little bottle lasts months for me. I have a lot of liquid liners from MAC, Laura Geller, ELF (terrible) and I almost always go back to the Ultra liner. It never flakes and lasts all day.
The packaging is cheap looking, but that's ok since it stays home anyways. No one will see it!
Ok this was the very fist liquid eyeliner i have ever bought, and it wasnt what i really expected it to be. my cousin recomended it to me so i got it. it was very easy for me to put it on even the first time but i dont like that fact that it flakes (even though it says it doesnt) it can be thin, which is what i like and it does last a long time. what i have to do is to take it with me to where i go to touch up when it flakes.
Pros: It stays on long and it really is waterproof. It's easy to use and the brush is very good at making thin lines but...
Cons: It chips, it gets messy, if you want something that can do but thin and thick lines, this ain't it! I recommend their felt tip liquid liner.
I have super oily lids this is about the only liner that stays on without smudging for the entire day. Love the pointed brush and goes on easy. of course it take a ton of practice to master a liquid liner but it's worth it
This is my HG liquid eyeliner. I like it because I can control how thick or thin the application is. I like wearing it thin in the daytime and slightly thicker at night or when I'm trying to draw attention to my eyes. My friends don't really like the brush but I guess over the years I've become a pro at using it. Once you get the hang of using this, the application takes seconds... seriously. My friend used to spend like 5-10 minutes trying to get her eyeliner on and even (using q-tips etc. and makeup remover) This is probably the quickest part of my makeup routine. It stays put for a long time and I don't really have trouble getting it off! I know some people have mentioned flaking but I haven't really noticed that. Maybe my eyelids are oilier? Either way this stuff isn't too expensive so if you are looking for an eyeliner that applies thinly and lasts all day, I'd recommend this one.
I don't know if I use this eyeliner because it's the only liquid eyeliner that's widely available or if I actually really like it. I've been using it for years so I'm a pro at applying it, but it does tend to flake towards the end of the day sometimes (but not every time). If you are a child of the 80's like me, and you NEED liquid eyeliner, because it's what you know best (hahaha), it's worth it for the price.
I buy this product because I have too, there is no other waterproof, and intense black liquid liners out there. I have used this exact brand for over 10 years, 5 years ago it was MUCH better. It didn't peel, flake, or dry to the "vinyl" finish. I guess until I finally find something better, this will be my liner.