I love the rich deep blue color of this mascara, looks awesome on the lashes without being over the top blue.

It applies thin, and is easy to build to your desired volume. My problem, however, is that after just an hour or so, it smudges everywhere!! I had crazy blue runoff all over my eyes :(
I really wanted to love this, but unfortunately it is going back to the store.

Loved this at first because the wand seems to cover every lash so evenly. It is a very silky formula. However, it takes awhile to dry and the overly wet formula makes it smudge easily. I'm not a fan of waterproof mascaras either, but this one smudges too easily.

I really like this mascara. I think it delivers. It is not clumpy at all and does a beautiful job with separation. I will say a couple coats is a must to build up that volume I'm looking for. I would probably buy this again.

I've tried a lot of mascara. I have dark, longish lashes and I usually look for a formula that doesn't smudge, adds volume and doesn't flake off (always black) and a brush that separates and lengthens. This mascara is actually great, and I waited to write this review until I almost used up one tube of it. Mascara is so personal anyway, what works for one gal may majorly suck for another...but in my opinion, this one's a total winner! I plan to re-buy.

This is the closest I've ever come to an HG mascara, and I've tried EVERYTHING. I have this in Blue Noir. The brush is wonderful. It separates the lashes (which creates fullness) and there's no clumping. This curls my lashes beautifully all on its own, making them appear longer and my eyes more open. It doesn't flake, it holds the curl, it doesn't smudge and my lashes don't feel brittle. So in terms of brush and formula, I'm hooked. The color of blue noir is really great. It's not that 80's electric blue, nor is it that dark navy that looks more like faded black. It's a saturated, dark cobalt. On the lashes for the most part it gives the appearance of black, but up close it's a rich blue black that makes my blue eyes bluer. Love this.

HG all the way! This is one of the few mascaras i'd buy again instead of moving on to something new. I really love this. I have so many mascaras in my collection, which is always growing and changing, from high end to low end and I reach for this more often than any other tube. The brush is genius, the bristles are great, the formula is super buildable, no clumps, none, ever! To get the look of fab lashes, I put this on curled lashes, wait for it to dry throughly so they don't stick to my curler and curl them again, and apply another light coat, even over dry lashes with at coat on already, this looks great! As close to falsies as I've been able to get.

Love this mascara. I have been using it for a little under a month and have recieved mulitple compliments. The actual wand is gigantic, but it delivers. The mascara formula is thick, but light enough so there are no clumps. The unique shape of the wand (an hourglass shape) really helps to give my lashes length, volume, and definition all in one (: Would definitely buy this mascara again!

I LOVE this mascara! It gets every lash and makes them long and full. I never get raccoon eyes with this mascara either. Alot of people ask me what mascara i use because they notice that it doesnt rub off around my eyes. I would definitely recommend this mascara to everybody. :)

This is the best mascara that I have ever used. It has a fantastic formula, and a fantastic brush!

Although the tube isn't very fancy, you won't care because this mascara is amazing. It gets every lash with the curvy brush (even the tiny ones in the corner of your eyes!), and the dense bristles make clumping impossible. It holds a curl very well, and gives me length and volume. It does not smudge-- which is great! I don't have to go to the washroom to check on my mascara. It isn't very difficult to remove, which is definitely a plus.

I purchased this for around $25Can at Sephora, and I'm glad I did! It's a must-have for every girl!

I bought this after reading reviews here and a couple other places as I was trying to find a mascara that wasnt made by a company that tested on animals. This really does nothing for my lashes which I would say are average, neither thin or thick but are relatively long. I really didnt look like I had any mascara on at all. It only made them somewhat darker and curled. I am returning this to Sephora :(