HELL YES I WOULD BUY THIS AGAIN. One thing; I LOVE THIS FOUNDATION. I had this in a much darker shade back when I had really bad acne, and I remember it being the first foundation that really had a decent level of coverage and a really natural matte finish without powder. It's partially waterproof and extremely long lasting, with a very wide variety of colours and tones. I repurchased this in a much lighter shade, Ivory 100, and have absolutely fallen in love again. I really suggest it for blemished skin, even a little goes a long way. Doesn't move or smudge off the skin once set, but has an odd gel-like texture that can be a bit odd at first. The only real downside is that this takes a while to set; it feels very wet at first, and you shouldn't overdo the amount you use - otherwise it can look unnaturally one coloured. Just a little, and I'm sure you'll like it as much as I do. It's also quite cheap, about £8 - 9.00 here in England, so a really good buy. I took this foundation on holiday with me to Spain, and it lasted well in the heat, sweat and water, only coming off when I wrestled around a bit in the pool. Looks fantastic and natural when used correctly, revitalises the complexion and giving long lasting life and luminosity. Yep, I love it.
This foundation is not meant for those with oily skin. I made the mistake of not reading everything on the package before I bought it. It has a moisturizing Aqua Primer in it. It felt sticky when applied it and even after I put powder onto of it, my face still felt sticky. The coverage is nice though, very little covers most of my problem areas. The coloring in the bottles throws you off, 103 True Ivory looks so dark in the tube but when applied it was too light however it oxidizes and is a closer to my face after a few hours.
It wasn't that expensive. The quality is amazing. The coverage was great and it does not cover up any pores. This foundation doesn't break me out. I really love this foundation and as it says it stays on for quite a long time.
Great consistancy, pretty good coverage. Definetly will re purchase
Let me start by saying I never would have purchased this if it weren't for the MUA reviews. After a bad experience years ago with one of Rimmel's first foundations I swore off their products forever but since trying this I think I may have to start giving Rimmel more credit.
I was really impressed with this foundation. It's fantastic. I have normal to dry NW15 pale skin with large pores and some acne scarring. At first I was skeptical that their lightest shade (Ivory 100) would be light enough for me since it looked so dark in the packaging but it was a perfect match. It blended easily and dried down quickly leaving a matte finish. It felt like I wasn't wearing foundation at all. It didn't oxidize or enhance my pores or dry areas. It has great medium coverage but still looks natural. I love the packaging. Squeeze tubes are my favorite since there's very little product waste. For cheap packaging it's really quite functional. I don't have a single complaint about this product. If you like Revlon Colorstay, EL DoubleWear or L'Oreal Infallible like I do Im betting you'll like this... and the small price tag :)
**Update: I ended up tossing this out. First, because my boyfriends cat bit through the tube and ate some of it (hilarious) but mostly because I realized it was making my skin look.... sick. It can't stand up to heat. Anytime I'd go out in the sun with this on it would melt off, seep into my pores and lines and look flat out disgusting. Might be a good winter foundation but definitely not good for hot Cali summers.
Worst foundation i have ever used. it was sticky and my face felt as if it had tightened after use. After 10 mins when it had dried it went blotchy and turned grey. I washed it off and tried to apply again using less, but got the same result! My face looked ridiculous...by far the worst foundation ever!
Over time, I've bought & returned 5 different shades of these, to find 'the one'. Sadly, it doesn't exist in this line for me. I have scars left from hormonal acne and I like the no makeup natural look, so Im always on the hunt for a foundation that can give coverage, with the finish at either high end or drug store and this delivered in both those criterias. Unfort the color selection didn't.
I have an outdoor job so Im even more particular. Indoor/dim lighting is more forgiving so don't let my review discourage you. Because this is truly a lovlely foundation, best ds quality probably but incredibly difficult to match. I'm a true NC20. Here is what I tried & thought:
Classic Beige & Ivory had veryy cool pink undertones
Warm Ivory-neutral-ish tones leaving a gray cast on my skin.
Sand had the perfect amount of yellow tones but is muchh darker-probably NC35+ so looked muddy on me.
Soft Beige-right amount of yellow undertones but stil gray cast
did this to a lesser degree & is probably the best match IMO.
200 soft beige. 25 hours? A claim it certainly does not live up to in my case. I do have oily skin, used with primer and set with powder. Decent coverage. A tad orange in tint. I hate the smell but it does fade with wear. I'll wear this if I'm running some quick errands for the day. Does not last on my skin. Plus side is that it does not break me out.
A really inexpensive product that works great! Matches my yellow-toned skin quite well. Lasts all day, and proves excellent coverage for my acne prone, dry skin.
Love this foundation! I was looking for a more affordable productive than my usual Estee Lauder Double Wear light. What I really like about this is that its long wearing, has a smooth finish, and doesn't break me out. Wish it was in a pump but my second choice is always a tube style so I can deal with it! Also my skin is pretty sensitive and I've been using this for about 4 months with no issues.