A couple of months ago I tried using make-up-forever and all their foundations felt horrible on my face, yuck! I saw kim kardashian's make up video on her website and thought i would give it a try since her makeup always looks fabulous in pictures and on screen. I noticed the times before I had applied MUF foundations with a sponge and a foundation brush. NO NO NO! After applying it with kabuki brush it made a HUGE difference! You need to apply this foundation with the KABUKI brush to get a flawless look! KABUKI IS KEY!! It is not cakey or heavy, feels smooth and as if i have no makeup on! I just got it today, so I will update if I get any breakouts of if it starts sliding off my face.
Oh I came home and took the test by taking pictures with my camera! WOW!! flawless! Comes out great in pictures! Love it!
update 8/29: still love it. It can get a little oily on my skin but i just use the HD loose powder over it and stays nice and matte! I have had no breakouts since using it :) Also, I have a picture in my profile after being out all night, and my makeup still looks fresh and natural!
I'm a very fair-skinned redhead, and I have lots of trouble finding a foundation color match that evens me out but doesn't look like a mask. This is it! It gives me medium coverage and keeps me shine-free, and I don't look like I am wearing makeup. It's pricey, but I'm relieved to have found something that works.
I am really surprised at the poor reviews! I have found this to be a GREAT foundation. Goes on smoothly, doesn't settle into pores or fine lines, doesn't feel heavy or greasy, I do not need to touch up during the day, medium coverage....pretty much ideal!! It appears too dark in the pump (I think I got 118 and I'm about an NC25) but blends flawlessly. Happy customer, here.
My choice is #140, which was described as "medium shade with dark yellow undertone" on the Sephora site.
My skin as of now is NC 40 in summer, first of all, it appears too light, although very fluid & easy to apply, no streaking.
Con: even applied over moisturizer, this makes my dry skin looks "flat", not until an hour later, the skin's moisture blended in, it looks more luminous, but still has a greyish cast when checking from a 45 degree angle. I have to counteract that with some bronzer.
This HD line is not a bad product (loose powder included), but since I don't have "young & bouncy" skin anymore, it just doesn't do, it is going back to Sephora.
I have been looking around for a holy grail foundation and think I finally found it. Just a note though, I do have dryer skin, I'm not sure this would work for oilier skins. Also, a tiny dab goes a long way. I literally used about a half a pump of foundation for my entire face. This foundation is medium to heavy coverage, depending on how it is applied. I applied it with a foundation brush today but want to try using a skunk brush next time to see if it will give more of a sheer finish. I'm PPP (between NC15-20), Asian. #117 was a good match for me. Just a note, this one has to be blended out quickly. It has a very quick dry down.
After all the aMaZiNg reviews, I was really excited to try this foundation! I've heard it's magic, natural and lightweight but providing the perfect coverage...just what I need. Unfortunately, I was really disappointed :( In store, the Sephora Beauty Advisor did an application of it...even with the MUFE Primer and HD Powder. At first, I felt clay-like. It really washed me out, too. For awhile, I kept looking in mirrors because I couldn't decide if I liked it...then I noticed it was SO cakey! Maybe the BA put too much on or maybe I'm just used to BE mineral foundation, but somehow this did not work for me at all. I was very disappointed and am still on the search for the perfect liquid foundation. I also lowered its rating because of the price...it is $40 and that is just if you buy the foundation...adding on the MUST HAVE primer (designed for the foundation, the BA insisted) AND the HD powder, you are talking over a 100 bucks. I'm sorry but for a product that costs this much, it should make magic (or at least not cake)!
I bought this becuase it looked amazing on my skin in the store. Even the cashier was impressed by the color match -- 117 (marble), and with how it made my skin look completely natural yet flawless. I have a very pale complexion that's ruddy on my face and needs to be toned down to match my neck, so a yellow based foundation works really well. The color match here is the best I've ever had in my life. Unfortunately, 2 hours after application it had greased up my t-zone and left me looking super shiny. I should have read the product description more carefully -- it says it boosts skin moisture by 46%. I don't need more moisture, thank you. If you have dry skin this could be it for you. They have tons of colors to choose from.
THIS IS THE BEST FOUNDATION I HAVE EVER USED.I HAVE COMBINATION SKIN AND I AM VERY VERY PICKY WITH FOUNDATION.THIS MAKES ME SKIN FLAWLESS.YOU DO NOT FEEL THIS ON YET IT COVERS SO PERFECTLY.I HEARD ABOUT IT ON THE STYLE NETWORK AND DECIDED TO TRY IT.THE COLORS ARE WONDERFUL ,SOME OF THE BEST THAT I HAVE EVER SEEN TO ACCOMODATE DIFFERENT SKIN TONES.THE BOTTLE IS PUMP STYLE AND YOU GET OVER 1 0Z FOR THE PRICE,NOT TOO BAD.THIS WORKS AS A PRIMER AS WELL.OVERALL A++++.TREAT YOURSELF TO THIS FOUNDATION,CHANCES ARE YOU WILL LOVE IT !<3
This is a beautiful foundation that, if you get the right shade, will absolutely look invisible on the face. I got a sample and from that, I made a guess as to my correct shade, which turned out to be 118. For reference I am NW20. Neither totally matte on me nor dewy, it is a beautiful satiny finish that goes edge toward a bit matte, but not dry looking in the least. It's easy to blend out in small areas at a time. I used the beautyblender sponge and it was less than a minute to a flawless face. It did tend to melt off a bit in the heat and humidity on me. This product is oil-free, so I moisturized underneath it and then I used the new MUFE Hi Def primer in the 0 color which is the clear one. After half a day, I could see flakey areas around my nose and cheeks, and that's probably just due to the fact that oil-free does tend to make my face dry out toward the end of the day. I had hopes that this foundation would be good for hot Summer wear when I don't need something as emollient as the La Mer or the Vitalumiere, but it didn't work for me. It will be perfect for people with oily skin who don't want their foundation to be super matte. I give it a very high rating even though it is not my best formula, just because this looks so beautiful on the skin. I gave it a 3 for packaging because the pump doesn't allow for dispensing smallish amounts, the pump on the primer is much better. MUFE has made this foundation for wear in front of a camera. I usually stand behind the camera, I haven't tried it in photos yet.
I don't know if it's just the fact that liquid foundation does not stay on my face, regardless of what primer or powder I use, or if this stuff just didn't meet my expectations. I think it's a little bit of both. I bought this from a makeup convention in LA after testing a little on my hand and jawbone. It looked like it had crazy good coverage by the looks of it on my hand, but once I got home and tried it on my face, the results werent so amazing. This foundation does not have HG coverage in my opinion. Maybe because I didn't pair it with the powder. Based on the amount of times I've tried it, I just wasn't happy. I continue to use it, cause I did pay for it, but I have to reapply throughout the day, which is super annoying. I have uneven skin, that has a lot of redness and I have acne too, maybe that's why it didn't cover so well, but even with concealer, this disappoints me. HD ready foundation should create a flawless finish, and this didnt do that for me. I'd look crazy scary if I was being filmed on HD. Anyways, if your skin is lacking imperfections this will look great, but otherwise don't waste your money. I'm lucky I only paid $24 for it, I thin it retails for around $40 something.