This is a sad review to write. When Philosophy discontinued my tried and true 4-in-1 Supernatural Foundation (I know, lots of people didn't like this one, but it was perfect for me in shade, coverage and application), I had to reluctantly search for something new. I tried, lord knows I tried to love Alima foundation. I purchased sample after sample, first trying the logical choices alone, then mixing and matching first two, then three together.. even four once in a fevered attempt to find the perfect variables. Each day hoping I was going to have my a-ha! moment. But alas, no. I spent almost a full month trying to hit on my perfect shade, bundles arriving weekly, full of promise.. but all I ended up with was a mountain of tiny empty plastic jars and a sad discolored face. How was this possible with their impressive color selection? I am fair, with plenty of yellow undertones... so why did the palest of the pales and yellowest of yellows STILL leave me with a dark ruddy undertone to my skin? This one just wasn't made for me.... I found the right foundation in, of all places, my local drugstore. Physician's Formula. Go figure. Oh btw... the Alima brushes are awesome. I still use the foundation and blush brushes with my Physician's Formula (whose brushes leave much to be desired). To end on yet another positive note for Alima, I love their stance on purity and environmentalism (they recycle the jars if you send them back). Kudos for that. Wish this one worked out.
I love alima mineral foundation. The best out of the others I've used by far. Best range of colours so can get a perfect match! It took me a three go's to get the perfect colour though, as it looks different from when you first put it on after it fuses with your skin, if you have oily skin it can discolour it slightly... only slightly though. And if you put MAC prep and prime powder on beforehand to soak up the oil it's great. Always check in natural sunlight people! Anyway if you find your perfect match is discolouring don't be shy to use the colour correction powders! They are great also. I've got the pistachio green one to eliminate redness and boy does it work in conjunction with the foundation powder.
Also, make sure you have a decent foundation brush and not put too much on! Alima's one is great.
I've been using this product for one year now. I like it a lot.
1. Inexpensive. You get a huge jar of product and it lasts forever.
2. Alima has the largest color selections on the market so far. I have pale and yellow undertone, which makes it very hard for me to find the right color from other MMUs. But I found it in Alima.
3. Does not break me out. I have acne-prone, oily skin. So, this is the main reason I use Alima.
4. Coverage is good and can last the whole day. Although you will have to reapply during the day if you wanna have a flawless look all day long.
1. Alima's primer is no good. Does not do anything for me.
2. Alima's concealer is useless as well. The powder does not cover any of my red scars and just sits on top of my skin all day long. Dry out my under eye skin and still can't cover my dark circle.
3. Finishing powder is not good as well. It's too thick and does not control my oily skin.
Bottom line is Alima's foundation is the best I've used so far. And I have tried Everyday and BareMinerals.
Great product! Goes on smooth and never cakes. My skin looks nearly flawless with this foundation. I use it with Everyday Minerals's flat-top brush and it really makes a difference compared with my previous brushes. Using this foundation, people think that I'm not wearing make-up and I have naturally such nice skin. I do have pretty good skin thanks to MUA, found pretty good suggestions from this site, the honey mask being one of them. This foundation makes my skin look better than just good. I'm fair with pink undertones, Warm 2 (Cardamom) worked great for me. Use it with Jane's blushing petal blush. Perfect!
This is my HG foundation. I've been using it for about a year. I absolutely love that you can order samples to find the perfect shade - and they really do seem to have a shade for everyone. I love the matte, yet not TOO matte finish, the ease of application (I use the BE kabuki to apply it), the incredible coverage (and it looks so natural), the way it lasts throughout the day (I do have to powder my nose a few times in the summer, but that's to be expected with combo skin). I use their concealer as well, and the finishing powder on top. Just lovely. The new packaging is pretty, too. And hey, they're from Portland - yay!
Well, I just got my samples a few days ago, and so far I like it. I'm ordering more because the color wasn't exactly what I wanted but after I asked for advise from the makeup artist I now know what I need. It's a little more matte then what I'm used though.
Good, even coverage and stays put. Too soon to tell about breakouts but I'm keeping my fingers crossed.
EDIT- Well, I just can't do it...it's too matte for me. I really wanted to like this but after using it for a few days I just couldn't handle the duleness. Bummer...
I love how this looks when I first put it on..smooth and even, natural. Too bad after my workday it can't hold up in my tzone and im left with no foundation especially on my nose. Stays great on my cheeks.. Probably will work better with those who's tzone isn't as oily as mine.
UPDATE: 11/10/08 So, I tried this again in colder weather (Nov) and this is actually holding up great since there is no heat or humidity. So, I guess this can be my winter foundation. I'm glad! :o) UPDATE AGAIN!! 12/20/08 The colors in this line are a little strange. The shades go from lightest 0 to 1, 2, 3 darker going up, I forget what's the highest most dark number. I wear warm 2 & swapped for olive 1 but olive one is a shade or two darker even though it is in the "1" group. I can actually wear both, it is slightly darker than the warm 2 with a more olive undertone but works. I *might* like olive more but it might be a tad dark for winter time.
I am so glad I found this line! I have used Bare Minerals (too shiny but great coverage) and Mary Kay Mineral Makeup (not shiny but NO coverage). I have pretty good skin, but I am prone to breakouts. What I was looking for was a mineral makeup that didn't feel heavy, evened out my skintone, and lasts all day. Alima does all of that....even in Texas, in the summer! I like how you can just sweep it on your skin like a loose powder rather than having to buff it in. The website is very helpful as well; they offer different application techniques depending on your skin type and the kind of coverage you want. I suggest buying samples before buying the full-size containers of foundation, b/c they run a little light. I use Neutral 2, and it's a perfect match, and I'm pretty fair. You don't have to use much at all to get nice coverage, so a full-size container will last awhile.
Make sure you peruse the website; Alima is a great company with great products.
EDIT: (3/7/10) I recently switched to an oil-free cleanser and started having minor breakouts. After I looked on the Alima website, I saw that they recommend using an oil-based makeup remover to make sure you remove all the foundation. I started using an oil-based cold cream to remove the foundation before using my oil-free cleanser, and the problem has been solved. Thought I'd mention that since many people remark that they have breakouts after using Alima mmu after a few days.
I ordered several samples to get my color. Turns out I'm Olive 1. It is pretty great actually to find something that matches my tone without being to dark. I'm not sure I have found a better match. I actually think I could go a smidgen darker... maybe I will blend in a bit of the Olive 1.5 and see how that works. I'm not sure I like the finish as well as I do BE or even MaryKay mineral. I know a lot of people dont like the BE dewy look but I do like it. It seems fresh and healthy. Although, I can't find a decent color match with BE. Mary Kay is okay, I don't think it is all that good for my skin, sometimes clogs pores. Hum... there is no such thing as perfect I guess.
UPDATE: this stuff sucks. It turns into a oil slick by the end of the day, and honestly I have never used another product that does that. Whats worse, is that the oil sits right on top of my skin, the makeup seems to float on top.. so it look like.... I don't know... melting skin? not sexi
I ordered some foundation samples from Alima, and I do like the foundation. However, I like everday minerals better. Alima is heavier going on, covers better, but at the same time is doesn't blend in with my skin and look as natural. I don't want to look like I am wearing make-up and I just can't achieve this look as well with alima. When my skin is acting up, I normally reach for one of the alima samples to get more coverage, but the majority of the time I use everyday minerals.
I was able to find a color I liked with alima easily; took me a little longer with EM. I just don't think the foundation blends in as well. Sorry alima!