This is the absolute BEST eyeshadow primer ever! I have extremely oily skin/eyelids and NOTHING ever works for me. Every eyeshadow primer I have used except Urban Decays leaves me withy creases in my shadow within an hour of application. I haven't found any other product that compares to this. My eyeshadow will still look perfect the next morning if I didn't wash my make up off the night before. I have this in Greed, which is a shimmery gold. I do like it but think I'll be trying one of the other shades when I purchase again as Greed can show thru if you're wearing a lighter shade eyeshadow. I will always use this product. Simply amazing! You will not be disappointed!
What can I say that hasn't already been said by 5,000+ reviewers about this amazing product? It truly is the best eyeshadow primer on the market. I love that they finally got rid of that wand-thing and switched it to a squeeze tube. I've only ever used the Original formula, but I've heard that Eden is great too, depending on your skin tone. It glides on like a dream, doesn't settle into the creases of your eyelids and really makes your eye-makeup last forever! I've tried other things, but I always go back to this. Eyeshadow primer is not an unnecessary gimmick, and anyone who says so is an idiot. (Sorry, its true.) $20 might seem like a lot of money to some people for a small tube, but you really only need a tiny bit, so it should last you a really long time, and for the quality, its worth every penny in my opinion. Its one of my favorite products of all time and you won't ever find my makeup bag without it! Love!!
Packaging: The Urban Decay Primer Potion (UDPP) is in a very cute (although a little inefficient) metallic purple container. You apply it with a doe-foot like applicator.
Pigmentation: This is an eyeshadow PRIMER and not an eyeshadow base. With that said, I would expect that the UDPP would go on clear on the skin, which it does! One thing that some people claim is that UDPP enhances the color of eyeshadows or intensifies the color. I have not found this to be true necessarily, but I usually use extremely highly pigmented eyeshadows anyway.
Longevity: As a primer, the UDPP significantly increases the wear of my eyeshadows. It works well under cream and powder eyeshadows. I have very oily eyelids and within 4 hours, there is definite creasing and separation of the eyeshadows on my lids. When using UDPP, I am crease-free for about 9-12 hours.
Price: The retail price for UDPP (for the new packaging at least) is $20 for 0.37 oz of product. Personally, I think that the price is pretty mid-range for an eyeshadow primer that is higher end.
Overall: This is one of the best primers I've used, both drugstore or high end. It significantly increases the longevity of my eyeshadows and I would recommend this product to anyone that has oily lids or is prone to creasing.
TIP: You can sometimes find the old packaging UDPP for a lower price. I was lucky enough to pay only $7 per product at Nordstrom Rack.
This is my favorite eye primer though it is one of the only ones I've tried (elf primer for $1 was my first). I love this and my shadows stay all day without smudging nor creasing and that's saying alot because I have VERY oily skin and eyelids. Oh and this lasts SO LONG. Only thing is it's pricey but I found that on the UD website that they have a deal for all 3 primers (including sin and the other one) for I think $20. So, you're saving $40. Don't know if they still have this though.
I first tried this primer when I bought the first Naked palette back when it first came out at Sephora, I had never used primer before that... Honestly I was pretty much a nooby when it came to most make up, but I fell in love with this primer... It was just the little sample with the cute wand, but it lasted me for almost a year [Depotted also]. I was pretty sad that they didn't sell it with the wand since the squeeze tube is ok. I just finished my first full sized primer and I had a mini problem with it towards the end... The primer started leaking outside the plastic... Kinda weird but it still worked. Where I work it gets humid and I am there most of the day, and when my shift is over my eye makeup is still beautiful. Anyways I love this primer I can't live without it, and I have tried others this is just the one that works the best for me so I'm always gonna use this as long as its being sold.
Before I tried this, I was sceptical of the need for a primer. I didn't think there was any way one could live up to the hype. Now I wouldn't be without this product. I've since tried other (cheaper) primers, but none of them work for me - they're too slippery, or too coloured, or just don't have any effect at all.
This goes on beautifully, and makes my shadows last brilliantly without creasing or fading. Nothing else I've tried has had nearly the same effect. Colours are intense, apply cleanly on top of the primer, and don't move. My eye makeup looks as good after eight hours as it does fresh!
It doesn't irritate my skin or dry it out either. I can't imagine not using it when the difference it make is so dramatic.
so it came with my NAKED 1 palette and I was excited to try the primer but it did not work for me. it creased horribly through out the day and honestly my eyes were better off not primed than primed with this.
This works for me but it's also the only eye primer I've tried (besides Mac painterly, but I consider that more of a shadow base). I also don't find this to be that expensive bc I've always been able to find it on sale or at Nordstrom rack for half off (the original curved tube, however). I'm giving this a four star rating for now until I try some other primers, but overall, this makes my shadow almost smudge proof, gives them a stronger pop of color, and feels lightweight on my lids. Can't complain at all!
This is the first eye shadow primer I ever tried, and that was a long time ago. I remember trying this out along with UD 24/7 eyeliner pencil. I have pretty oily lids and my eye makeup tends to slide around and transfer throughout the day. Using this worked better than having nothing on my lids, but it was not the miracle product I was hoping for. Eyes still seemed messy and blurred by the end of the day. The 24/7 pencil didn't work on me either. Now that I am older and no longer a teenager I am not drawn into cosmetics by their adorable packaging, like UD. I have been using Tarte's clean slate 360 eye primer and that has been working slightly better that the UD one. I am planning to try out Shadow Insurance once I run out. I have also tried the NARS eye primer which I hated. Primer potion certainly is the worst but for me it wasn't the best. I'll keep hunting.
First of all, the packaging is BEAUTIFUL. Love the genie inspired design of it. But the product itself is what really sold me. I now know why everybody rave(s)(ed) about the UDPP. It's amazing! I had some eyeshadows that were not pigmented at all. But ones I applied the UDPP, they color just showed up magically! It really helps with keep eyeshadows lasting longer and helping them appear brighter. It does exactly what it says it does. I really like the "pointy" end of the tube where the product comes out. It helps control how much product comes out. Especially since you only need a tiny sized amount. It's also great for covering up those minor imperfections on your lids like veins.
I myself, don't think it's that expensive. It's definitely worth the money. I recommend this product for sure! It's a must have in a makeup collection.