Urban Decay Eyeshadow Primer Potion - Original


6048 reviews

81% would repurchase

Package Quality: 3.1

Price: $$$

Package Quality: 3.1

Price: $$$

Not tested on animals
Urban Decay is a Cruelty-Free Subsidiary.


Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Synthetic Beeswax), Trimethylsiloxysilicate, Propylparaben, Methylparaben, Ethylparaben, Butylparaben, Methicone, Isobutylparaben

on 8/6/2014 1:52:00 AM

Age: 18 & Under

Skin: Acne-prone, Tan, Not Sure

Hair: Brown, Other, Other

Eyes: Brown

Holy grail primer! I went swimming today for 4 hours and my eyeshadow still looked flawless. I was very surprised and I cannot tell you how much this primer is amazing. Only downside: the price. You don't get a ton of product but you do get a decent amount. I wish they would either lower the price or add more product! Anyways amazing and will be repurchasing.

Age: 25-29

Skin: Normal, Fair-Medium, Warm

Hair: Blond, Wavy, Fine

Eyes: Blue

I received several of these primers with various Urban Decay purchases. I don't have very oily lids and don't usually have an issue with staying power of my eye makeup or creasing. I thought I would give this a try anyway, to see what the fuss was about. It smooths on nicely and doesn't irritate my eyelids, it helped intensify the color, but it did not help the longevity of my eyeshadow. It even made my eyeshadow crease, which it does not do on a normal basis. I was very disappointed in this product, especially for the price. I have tested this out using several shadows and it only helped minimally with keeping my eyeshadow looking fresh. I have actually had much better luck with Stila Prime Pots and NYX eyeshadow primer, which are much more inexpensive than the UD primer potion. I would not waste my money on this primer again when I can purchase an eyelid primer with much more staying power and crease-proofing than the UD. Unfortunate, because I own and love many of Urban Decay's other products.

on 8/5/2014 4:47:00 AM

Age: 25-29

Skin: Combination, Fair, Not Sure

Hair: Black, Other, Other

Eyes: Black

I cant live without this primer before put my eye make up on. This is my 1st must buy purchased product when malaysia launched at Sephora. This is to replace my MAC paintpot which the product dried out quickly. Overall, i never stop purchase once I started. Love it so much.

on 8/4/2014 10:32:00 PM

Age: 25-29

Skin: Combination, Fair, Cool

Hair: Blond, Wavy, Fine

Eyes: Brown

I brought this via 'Ulta' online looking for an eyeshadow primer to help my eyeshadow pigment last. When this came it was tinted - I would have preferred a clear finish but I overlooked it. I first used this on my hand and noted the texture was off but after a few minutes the color seemed to fade and texture seemed to settle or something. I wasn't sure exactly what happend and I figured maybe it was just a one time experence..........................
About 2 days later I tried this on my eyes before applying my eyeshadow. I think I poured to much into my palm as I was uncertain of how much I should use. This went on silky but it did not blend well and the pigment in this did not seem to fade this time. The product blended and collected at the outer corner of my eyebrow making it look like I had a dry skin patch. When I attempted to blend it out the color dragged and smeared down a line and pooled up to enlarge my pores. I went to fix the area of my eyebrow next and the patch it gathered in was stubborn and could not be reduced in appearance even when I rubbed some off the small gathering stayed there and the rest of the makeup just rolled up.
I don't know what caused this as the ingredients seemed okay and there was not any excess acylates. My guess was that it was a silicone base with talcum powder or maybe a bad batch that made my scenario. So sad it didn't work for me so I will return it and alas my search for an eyeshadow primer will continue.
On the plus side it did make help prolong my eyemakeup and the packing is pretty.

on 8/4/2014 2:14:00 AM

Age: 30-35

Skin: Very Oily, Medium, Neutral

Hair: Brunette, Straight, Fine

Eyes: Brown

Serves its purpose could be less expensive.

1 out of 1 people found this review helpful.

Age: 18 & Under

Skin: Dry, Fair-Medium, Neutral

Hair: Brunette, Curly, Medium

Eyes: Brown

My eyeshadow would look terrible without this primer, it makes my eyeshadow last HOURS, I like the fact that it comes in a tube and that I can control the amount that comes out of it. I'm not very fond of the price even though you get a TON of product in there, you can ask the sales lady for a sample as urban decay is very generous with their samples and they actually come with a lot more product than you think.

on 8/2/2014 12:37:00 AM

Age: 19-24

Skin: Normal, Fair-Medium, Cool

Hair: Black, Wavy, Coarse

Eyes: Brown

The ULTIMATE summer survival must-have. And it lasts forever despite its .37 oz packaging.

I don't use this much in winter because I don't have oily lids that run my makeup, but in the summer when I feel my face pulsating from the heat, this is a definite staple in my routine. It locks all the shadow, liner (liquid and pencil), and concealer in place. Even after a day my makeup still looks acceptable and I can easily go from day to night without having to redo my eyes. A little goes a long way!

The squeeze tube is a VAST improvement from the old wand packaging. Definitely worth its money :)

on 7/29/2014 12:50:00 AM

Age: 25-29

Skin: Normal, Fair, Cool

Hair: Black, Straight, Medium

Eyes: Brown

Not having this in a makeup bag is just not an option for anyone beyond a novice skill level.

If you are going to wear eyeshadow, UDPP is a *requirement.* Sure, you can apply eye makeup without it-- but in the same way you can make a cup of instant coffee when you could have made a French Press. Why even bother?

It keeps makeup in place until you work to get it off. It makes even the most translucent, weak pigmented shadow pop boldly. It prevents creasing.

The only thing I dislike about it is that I can feel that I am wearing it. It feels a bit like tissue paper. It's a minor, minor thing that gets forgotten about after a bit on wear and so very worth it for the benefits.

3 out of 3 people found this review helpful.

on 7/28/2014 11:21:00 AM

Age: 44-55

Skin: Combination, Fair-Medium, Not Sure

Hair: Blond, Other, Other

Eyes: Green

Ok, I have never used an "eyeshadow primer" and I recently purchased the Urban Decay Naked3 Palette (my big obsessive splurge) and it came with 4 sample size primer pouches.

This stuff is amazing....honestly, I can't believe it. Cements the eyeshadow to your eye. I work long hours (12-13 in a day) and this stuff stays put. I don't know what it's made of and personally don't really care because it's a miracle I say. (yet removes easily).

Where has this been my whole life? I will be purchasing a full size tube. I use a miniscule amount and it just makes my eyeshadow drastically different.

Way to go Urban Decay! (clapping all around) Now I will have to write a review about UD Naked 3 Palettte - yum!

on 7/27/2014 1:15:00 PM

Age: 19-24

Skin: Acne-prone, Fair-Medium, Neutral

Hair: Brown, Straight, Fine

Eyes: Brown

I got a free sample of this when I purchased the UD naked palette. It's an okay primer--my eyeshadow looks more vibrant & stays put (for the most part). After a few hours, though, my eyeshadow creases. I've noticed that when I take off my makeup at the end of the day, my creases are dry/flaky. I would like it better if it didn't irritate my lids.

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