All I can say is perfect! I LOOOOOOVE this shade! It really makes your eyes pop if you put it in the inner corner of your eyes...great for highlighting!

Add me to the lovers of this eyeshadow. It is a perfect neutral but not boring shade. I would not want to be without it in my makeup bag.

I love this color! I purchased it along with Smog and they look great together. I also purchased an Urban Decay liner - which is the nicest eye pencil I have ever used.

I am definitely a huge fan of Urban Decay now - these were my first purchases.

I am in my mid 30's and there are so many beautiful colors to choose from without getting crazy with glitter.

Highly recommend UD Shadows.

I got this shade based on the reviews here. It is wonderful. Gorgeous color, beautiful consistency, great lasting power. I would probably rate UD shadows as some of the best on the market. Love the cute little compact.

Great highlighter shade can go with anything. Urban Decay eyeshadows are great quality!

I never would have bought this colour on my own, but it came in the "Urban Ammo" pallet so I gave it a try. It's really the perfect basic colour. I wear it all the time and used it up before anything else in the pallet. Looks good under or over any bright shade or on it's own for a neural work look.

Whats not to love about Sin? Its pretty much the perfect neutral champagne colored shadow. It goes on like butter and blends beautifully. I am loving Urban Decay shadows lately, the quality is excellent, very similar to MAC veluxe pearls. I like wearing this with Smog. Both can be found in the Urban Ammo palette, which I also very highly recommend, its an excellent way to try 10 UD shadows for under $35.

I LOVE this stuff!!!! My quintessential, go-to nude shimmer had been Stila's "Kitten" eyeshadow pan. Not anymore!!!! My skin tone is medium, and I have kind of ruddy/peachy undertones to my coloring....so, while the "Kitten" shadow certainly had a "pop" to it, this has more of a glow....After having worn "Sin" for the past week, I've come to the conclusion that, for my skin tone, "Kitten" is too cool, light and glittery a color for me. "Sin" is a smidge warmer (but NOT dark or anything) and a little more shimmery/glimmery than glittery. I also think the formula itself is more finely milled, because this shadow doesn't crease in my lids (VERY important at my age, LOL) the way Kitten does. I've even cheated and dabbed a little of the "Sin" in the inner corners of my eyes and lightly dusted it under my eyes in lieu of concealer. It does a BANG UP job of brightening eyes without making them look all chalky! Just BEAUTIFUL! Plus, this stuff comes in a nice, hard little plastic case (that you DON'T have to buy separately, a la Stila) that survives being jumbled around my makeup bag! LOVE this stuff! LOVE, LOVE, LOVE it!!!

Words can't express how much I love this shadow! The colour is a natural nude- shimmer, which is perfect as a highlighter on the browbone. I feel that this compliments every different look I do, and that it looks fab any way I apply it. I definatley am repurchasing when I run out of this- it has fast become a staple for me!

I was talked into this product by an SA at Sephora about a year ago. The color is a neutral gold sparkle and is a great everyday shadow by itself or blended with a darker shadow on the lid. I will repurchase when I run out.