It's definately not as creamy as the Bobbi Brown Gel Liner but the lasting power is way better! It's weird because mine is very very waterproof, and my friend's is very un-waterproof. I wonder why... I would totally repurchase this in brown maybe.

I think some products must just not work for some people. So many reviewers loved this eyeliner and say how great it is. I love the price, the brush it comes with, and smaller size. However, as much as I wish it worked for me, it didn't. It ran like crazy and stung my eyes. It applied pretty well, and didn't feel dry at all to my like some people found. But it did not stay put.
Historically I've had a tricky time with mascara too and even with primer my eyeshadow starts creasing at the end of the day. I can't used eyeshadow as a liner (apply wet eyeshadow to the top lashes, it works find dry under my eyes) and elf cream eyeliner also ran and stung my eyes. So if you have those tendencies with cosmetics, I'd skip this.
I do use MAC fluidline, Clinque cream liners, and Stilia smudge pots without any problems (I haven't tried Bobbi Brown yet). I also can use most pencil liners and the mascara that changed my life was L'Oreal voluminous. If you have my struggles I highly recommend those products.

UGH! I had high expectations about this product. I wanted it to be MAC's Fluidline dupe but it's not. I love the consistency and the pigmentation. The packaging is quite nice and the brush is good.
BUT this stuff just FADES! I don't even have oily skin and this just gets disappears from my eyelid within in the first three hours. I need my eyeliner to stay all day with me!
And it SMUDGES very badly, I now know the meaning of "panda eyes".
Please go and get Fluidline, it's totally worth it.

I love this liner! Applies absolute black, no grey sheen. Doesn't stay on my lid so much, but that's only because I tend to rub my eyes. The amount you get lasts forever! I've had mine for 1+ years and even put some into a compact and it still hasn't dried out. Don't bother with the brush it comes with; I apply it with a flat liner brush or a bent liner brush.

I wouldn't recommend this for the waterline if you wear contacts; this smudges allover my lens for mine, so I'll see foggy all day (annoying).

I like this, it compares to Bobbi Brown's gel eyeliner. Actually, it has lasted me more than Bobbi Brown who cracked and dried out after 6 months of use. Consistency is the same as BB and they both are equally lasting IMO. Great dupe.

I like this product but i think it was hyped up to much, i think that the eyeliner tends to smudge esspecially on the lower lashline. I tend to get a nice clean finish with my eyeliner but i think that it could be improved :)

Easily comparable to MAC Blacktrack hands down. The pigmentation and staying power is awesome, and it's really a great product for using on the waterline on your eyes because it does not irritate or sting. With this eyeliner you get a nice little brush, which is suitable for thicker lines. I'd suggest a flat liner brush to use with this if you want a finer line. For $8, I'm actually disappointed at how little product I get. You get about a nickel-sized thingy of actual product, the rest is glass packaging, but I don't mind. It does not smudge in water, which is also a plus. I literally once was crying while wearing this liner, and the only part that came off was the liner on the waterline. Other than that, the whole thing stayed on! The formula is very smooth and rich, though, and I hope this will have a long shelf life. :3

The best. I've tried Bobbi Brown, etc- Saying this specifically cuz there's a snotty review dismissive of any1 who thinks this is better--' oh they probably don't have enough experience, tried better brands'-- shut up, the other gel liners SUCK on me!! this one is the best. After a few months... Spray Mac Fix+ in it and it won't dry out (did this with my Bobbi ones too but they still were dry)

Love this eyeliner. It is really nice and has lasted me for a really long time. I've had it for about 6 months and I haven't hit the bottom yet. Also, a great thing is that it doesn't dry out. I left the cover off for a whole day by accident and it was fine. I will definitely repurchase once it runs out because it is not very expensive and it lasts a long time. I really recommend it.

I love this stuff! Barely smudges, and I love that it comes with a brush. I think it's the same quality as Mac, if not better.